A Marvel comic shows the true face of Britain

Faiza Hussein is the new Captain Britain.

Given the events in Woolwich yesterday – and here I'm speaking less of the horrific murder, and more of the ugly response which followed – it's no surprise that this page, from Avengers Assumble #15AU, has been making the rounds online. In it, Captain Britain, a Marvel hero from the 1970s, relinquishes his title to Dr Faiza Hussain, an Islamic woman of Pakistani heritage. It is all that is right about modern Britain, from English writer Al Ewing (art by Butch Guice, inked by Rick Magyar and Tom Palmer, and coloured by Frank D'Armata):

Hussain was originally introduced to the Marvel universe in 2008 by writer Paul Cornell and artist Leonard Kirk. Cornell, who is most famous for his work on Doctor Who, writing the episodes Father's Day, Human Nature and Family of Blood, was brought in to revamp Captain Britain, who had been languishing in obscurity for over a decade. In the process, he created a rich supporting cast for the dated hero, including Faiza, the viewpoint character for the series. (It also features a shapeshifting alien who thinks he's John Lennon, it's all-round good stuff.)

Speaking about her at the time, Cornell – who is himself a Christian, and is married to a vicar – said:

She's very into mainstream British young woman culture. She's on Facebook, she reads celebrity gossip magazines, but her biggest fan rush is for British superheroes, who also pop up in those magazines. She knows about them all, she had Knights of Pendragon wallpaper when she was a kid (Or insert apt reference for Marvel time)…

I have two aims here: to make her a real person and not someone who has to represent the entire British Muslim world all the time – I think superheroes are too prone to being standard bearers for whole communities – and to make her an everyday religious person who you won't hear anything religious from until it would naturally come up.

Although a critical success, the series was cancelled due to low sales after a little over a year. Captain Britain was used in an Avengers series, but there's been no room for Faiza until now.

Writing on Tumblr, where the issue has taken off since the Woolwich attack, Al Ewing adds:

 

This was a thing I thought up in the shower, just a thing that seemed really obvious. Captain Britain knows he’s going to die, who does he pass the torch to? Faiza. Duh. Honestly, who else would it be? In any circumstances?
 
She’s NHS. Come on.

Sadly, due to the contortions of comics continuity, the issue in which Faiza accepts the mantle of Captain Britain actually exists in an alternate timeline the effects of which have already been undone in the wider series. But don't let that stop you from reading the whole comic; the story of a Muslim woman of Pakistani heritage becoming the living embodiment of all that is British may not be a story which "matters" in the comic's world, but it's certainly one which matters in ours.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser