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16 April 2013

Justin Bieber is a glorified Furby. Why do we expect him to have views on the Holocaust?

We need much more of a Henry VIII-style attitude to celebrities – less adulation, and more “amuse me minstrels and if you’re very, very good I might not have you executed”.

By Eleanor Margolis

As a Jew and a descendent of Holocaust victims, I’m a kind of a very minor stakeholder in Anne Frank. So did Justin Bieber’s misplaced, slightly clunky, maybe self-absorbed, maybe just awkward comment about hoping that Anne Frank “would have been a belieber” ‘offend’ me? Not particularly. Trying hard to be offended … still trying. Nope, it just won’t come.

It’s slightly crass and it made me cringe. But it baffles me that anyone would be shocked by a teenager blurting out silliness. There was even something quite sweet about Bieber’s comment. He was clearly moved by the story of Anne Frank. He just had a childish way of showing it. Sort of like a puppy pooing on the carpet then wagging its tail excitedly, as if to say, “Look at what I did! Aren’t I clever?”

So when Twitter found this flopsy puppy of a young Canadian guilty of being the Worst Person Ever, I was left shrugging. Why, I found myself asking, do we suddenly expect entertainers to be thinkers?

Bieber is 19. For a variety of misbegotten reasons, he has a Twitter following bigger than the entire population of Canada. He makes a grotesquely good living out of singing and dancing. Why this means his “views”, trite or otherwise, apparently matter is beyond me. It seems that the parents of his fans are so thrilled about their kids listening to music by someone who doesn’t swear or do drugs that they’ve decided to let him raise them. Suddenly a not-too-bright teenager’s naïve take on the Holocaust is subject to the same analysis as a speech made by a world leader.

Kim Kardashian faced a similar Twitter outrage explosion last year when, during a critical moment in the Israel-Hamas conflict, she tweeted, “Praying for everyone in Israel”, which was quickly followed up by a redemptive, “Praying for everyone in Palestine and across the world!” It’s easy to get snotty about the ponderances of such a nonentity (albeit a famous one). But why anyone would ever look to a reality TV star for an intelligent insight into one of the world’s most complex political situations is baffling. Even more puzzling is why anyone would get in a disappointed huff when she proves to be more garden gnome than Noam Chomsky.

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Celebrity worship has reached a point where we expect glorified Furbies like Bieber and Kardashian to morph into divine sayers of worldly truths, purely because of their popularity. I expect that the vast majority of “beliebers” listen to Bieber’s music, enjoy it, and couldn’t care less about the guy’s opinions.

When I was a teenager, I practically worshiped Yeah Yeah Yeahs lead singer, Karen O. I was a confused queer girl with low self-esteem and she was a gutsy, punk goddess. So when, in a recent interviewwith the Guardian she claimed never to have been into “the whole feminist movement or anything like that” it upset me to think how much of a blow this would have been to the 17-year-old me.

The same goes for Morrissey, another musical hero of mine, who’s constantly dropping great opinion turds. As it happens, I found the former Smiths frontman’s assertion that wars are “heterosexual hobbies” a lot more offensive than Justin Bieber’s Anne Frank faux pas. If you grant a celebrity role model status, you’re nearly always doomed to be disappointed.

The ludicrous idea of attaching importance to the political views of entertainers can be traced back through the garishly self-righteous Sting/Bono brigade to John Lennon.

“Give Peace a Chance” was seen – and still is by some – as some kind of Ghandian insight but it’s more like something Saatchi and Saatchi would have come up with if they’d been hired by CND rather than Margaret Thatcher. It’s a slogan worthy of yoghurt or toilet cleaner. It’s not profound.

Similarly, Justin Bieber isn’t paid vast buckets of cash to be smart and insightful. Can’t we just let him be thick and carry on making horrible music? I think we should take a more Henry VIII view of entertainers. Without knowing him personally, I think it’s fair to say that the Eighth would have had an “Amuse me minstrels and if you’re very, very good I might not have you executed,” kind of attitude. Singers are there to make pleasant throat sounds, actors are there to pretend to be other people. Kim Kardashian is there to do absolutely nothing. Let’s leave it at that.

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