Never mind Veronica Mars – let’s kickstart Dawson's Creek onto the silver screen

A plea to fans to fund a project turning cancelled TV show Veronica Mars into a movie raised $2.5m in 48 hours. While this could very well be the future of how we consume television, Bim Adewunmi isn’t sure why fans, rather than studios, should bear all t

 

Even now, there are still the smouldering embers of excitement all across the social media platforms I use. Fandoms in the age of the internet tend to be a noisy, garrulous lot and one in particular is losing its collective shit. Because Veronica Mars – one of the most beloved cult shows of the 2000s – is to make a comeback on the big screen. The show’s creator and its star, Rob Thomas and Kristen Bell respectively, launched a Kickstarter campaign (more usually the preserve of smaller independent internet-only web series like the The Mis-Adventures of Awkward Black Girl or UK-based Brothers With No Game) to raise $2m over 30 days. It raised $2.5m in 12 hours. According to Thomas and Bell, if the film goes into production, then studio Warner Brothers will help with distribution. The film should land in early 2014. Modern filmmaking, eh? God bless the internet.

 I didn’t watch Veronica Mars first time around. I was at university for one thing, but more importantly I was still really into Gilmore Girls, and I had no extra time to devote to another perky young American, no matter how excellent her surname. (2004 also brought Desperate Housewives and The X-Factor, so, you know, a few turds came with the punchbowl.) Thanks to a period of under-employment a few years back, I’ve rectified the error to a degree, catching stray episodes on daytime television. Tiny slightly hokey details aside – the show is set in a town called Neptune, for example – it’s a good show, and as teen private investigator Veronica, Kristen Bell is a case of perfect casting ably assisted by very good writing. Fans of symmetry will be pleased to know the show’s first season was nominated for Best Network Television Series at the Saturn Awards. On the small screen, and in the hands of Rob Thomas (who went on to co-create and co-write the superlatively good Party Down), it was excellent. But how will it fare at the cinema?

 There are two distinct camps when it comes to making the leap from small screen to silver. A cursory glance at a small sample suggests there is usually no middle ground in this arena: they are either good or astonishingly terrible. Pop quiz: what do The Avengers, Buffy The Vampire Slayer, Thunderbirds and On The Buses have in common? Their big screen adventures ended in ignominy and disappointment. On the flip side, consider South Park, The Muppet Show (several times), Firefly and um, Jackass. Pretty great, right? Right. It is a fine art, transferring stories and back-stories that often took years to craft and get right onto a big screen in one 90-minutes-to-two-hours chunk. Sure, you bring along an already dedicated audience (Veronica Mars fans more than most: one guy paid $10,000 into the Kickstarter for the chance to speak in the film), but you also carry with you exceptionally raised expectations. It’s easy to fall short.

Musician Amanda Palmer gave a rapturously-received TED talk in February called ‘the art of asking’. In 2012, Palmer raised $1.2m on Kickstarter after initially asking for $100,000 to support her new album and tour. Later, she would advertise for musicians to come and play for free on the tour; the criticism was almost unanimous. There were questions raised about the accountability of Kickstarter (which had raised almost $350m as at August last year). Quieter voices are also left asking if this is the wave of the future – will we, as consumers be doing this more and more? In a short piece at IndieWire, Bryce J Renninger says we can expect to see more studios using this system, and hinges his way of thinking on a few potent reasons: free publicity, upfront funds, data collection and reduced responsibility on putting out a quality product. Already, showrunners of two American TV series, Terriers  and Men Of A Certain Age have floated the idea of doing similar for their cancelled shows.

What does it all mean for the way we consume television? Clearly, a good swathe of the pop culture-consuming audience has no problem giving cash to projects they love – it’s in our nature to love irrationally, after all. But is the Kickstarter method the way to do it?  For sure, Veronica Mars' superfans didn't need much persuading to pony up some spare cash for the show they once loved. Will this method work for unknown, unbeloved new ideas struggling to stand out in the Hollywood landscape? Put it this way - would you lay down £25 if you read the synopsis for recent Hollywood megahit Argo on a Kickstarter page? I loved Argo, but I can't honestly say that I would have. And for that matter, precisely how many films can you comfortably make for $2.5m these days? That's budget filmmaking on a scale that we don't see too much of, even in our recession-hit times. And anyway, fan or no, isn't it just a tad cheeky that we are subsidising big-time studio Warner Bros? Perhaps it's churlish of me to feel this way.

Of course, if this turns out to be the beginning of a Brave New Vanguard of crowd-funded Hollywood entertainment, may I suggest one little-known and only modestly influential TV show ripe for big screen glory? Dawson's Creek, m'lud. All that angst, nicely matured via a bankruptcy (Dawson), an affair (Pacey, obvs), an unexpected windfall plus the re-appearance of an exciting ex (Joey, of course) and a new and noble quest for equal marriage (Jack, campaigning alongside his adopted daughter, whose mother Jen, died in the show finale). Listen, Kevin Williamson - call me. We can knock this script out in three months.

Kristen Bell as Veronica Mars.

Bim Adewunmi writes about race, feminism and popular culture. Her blog is  yorubagirldancing.com and you can find her on Twitter as @bimadew.

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Harry Styles: What can three blank Instagram posts tell us about music promotion?

Do the One Direction star’s latest posts tell us about the future of music promotion in the social media age - or take us back to a bygone era?

Yesterday, Harry Styles posted three identical, captionless blank images to Instagram. He offered no explanation on any other social network, and left no clue via location serves or tagged accounts as to what the pictures might mean. There was nothing about any of the individual images that suggested they might have significance beyond their surface existence.

And, predictably, they brought in over a million likes – and thousands of Styles fans decoding them with the forensic dedication of the cast of Silent Witness.

Of course, the Instagrams are deliberately provocative in their vagueness. They reminded me of Robert Rauschenberg’s three-panelled White Painting (1951), or Robert Ryman’s Untitled, three square blank canvases that hang in the Pompidou Centre. The composer John Cage claimed that the significance of Rauschenberg’s White Paintings lay in their status as receptive surfaces that respond to the world around them. The significance of Styles’s Instagrams arguably, too, only gain cultural relevance as his audience engages with them.

So what did fans make of the cryptic posts? Some posited a modelling career announcement would follow, others theorised that it was a nod to a Taylor Swift song “Blank Space”, and that the former couple would soon confirm they were back together. Still more thought this suggested an oncoming solo album launch.

You can understand why a solo album launch would be on the tip of most fans’ tongues. Instagram has become a popular platform for the cryptic musical announcement — In April, Beyoncé teased Lemonade’s world premiere with a short Instagram video – keeping her face, and the significance behind the title Lemonade, hidden.

Creating a void is often seen as the ultimate way to tease fans and whet appetites. In June last year, The 1975 temporarily deleted their Instagram, a key platform in building the band’s grungy, black and white brand, in the lead up to the announcement of their second album, which involved a shift in aesthetic to pastel pinks and bright neons.

The Weekend wiped his, too, just last week – ahead of the release of his new single “Starboy”. Blank Instagrams are popular across the network. Jaden Smith has posted hundreds of them, seemingly with no wider philosophical point behind them, though he did tweet in April last year, “Instagram Is A BlackHole Of Time And Energy.”

The motive behind Harry’s blank posts perhaps seems somewhat anticlimactic – an interview with magazine Another Man, and three covers, with three different hairstyles, to go along with it. But presumably the interview coincides with the promotion of something new – hopefully, something other than his new film Dunkirk and the latest update on his beloved tresses. In fact, those blank Instagrams could lead to a surprisingly traditional form of celebrity announcement – one that surfaces to the world via the print press.

Anna Leszkiewicz is a pop culture writer at the New Statesman.