Reviewed: A Prince Among the Stones by Prince Rupert Loewenstein

His satanic Majesty: the man who managed the Rolling Stones' money.

A Prince Among the Stones: That Business with the Rolling Stones and Other Adventures
Prince Rupert Loewenstein
Bloomsbury, 272pp, £20

One of the best things about being in the Rolling Stones was that you got to go out with posh girls. Marianne Faithfull had roots in the Habsburg dynasty. Anita Pallenberg was the daughter of an artist in Rome and spoke four languages. “The younger members of the aristocracy discovered a new career by dropping out,” writes Prince Rupert Loewenstein.

The 25-year-old Mick Jagger, concerned that the Stones still weren’t seeing a decent profit from their music in 1968, decided to get a member of the Establishment to manage his money. He chose a 35-year-old banker descended from Bavarian aristocrats, whose ancestors had been involved in repelling the Huns. Prince Rupert had never heard of the Rolling Stones: he devotes the epilogue of his book to exploring why, to this day, he doesn’t like their music. “It is comfort food . . . But it moves millions. Why?”

This is one of the funniest rock books I’ve read, fuelled, in the way only an aristocrat’s memoir could be, by a sense of cheery entitlement and the random pursuit of amusement for its own sake. “I found shopping for New York lawyers to be hilarious,” he recalls. Getting the band out of their contract with the slippery Alan Klein (whose clients included the Beatles) is likened to a game of chess.

Under Loewenstein’s care, the Stones became the most profitable rock act in the world. He was quite literally responsible for their “exile” (as in Exile on Main St): he got them out of the UK and into the Villa Nellcôte in the south of France, paying a negotiated income tax to the Alpes-Maritimes authorities. Everything you have come to associate with the “rock aristocracy” – the suits of armour, the Tatler society pages and compulsive gift-aiding – it all starts here.

The prince got into banking in the first place because his family had lost all its money. In one of the engrossing passages about his childhood, he describes his mother disposing of an emerald necklace out of the window; when he is 14, she sends him off to sell a Balthus painting for £40 and spends the money on lunch. Faced with any display of rock-star excess, he’d seen much worse at home.

Characters from the new and old worlds collide with farcical consequences. Loewenstein uses a lot of deadpan reported speech: one of the finest society ladies of New Orleans leaves a Stones concert after half an hour, saying, “They are five ugly and pointless young men and I loathe their music.”

Loewenstein may share her feelings on the band’s output but manifests a strong affection for the individuals. He is “Mick’s man” but remarks, “Keith is, in a way, the most intelligent mind . . . His aura to me was that of a generation of circus folk . . . entertainers but also with something of the pilgrim.” Of the relationship between the pair, he makes the kind of psychological observations rock journalists never quite understand: their rifts amount to “a form of divorce, enormously complicated by being between two men each fighting to prove his sexual dominance”. Relations generally worsen, he observes, when Mick and Keith are not playing enough music together. When they turn up drunk to a near-disastrous meeting with CBS, he notes that at least they’re “enjoying that old antiauthority, band of brothers spark again”.

Loewenstein’s greatest impact on the Stones can be seen in the 1970s and beyond, when he transformed their tours into highly profitable juggernauts. He cleaned up mercilessly on complimentary tickets, scalpers and corrupt promoters, audited the cost of their entourage to the last penny and developed a precise hierarchy backstage to cut down on freeloaders – it was “just like a court: rivals, whispering, grades of status granting access, with others being used to fetch and carry”. He copyrighted their tongue logo, licensed “Satisfaction” for a Snickers ad and “Start Me Up” to Microsoft Windows; and the Stones became the first band to have an entire tour sponsored by one company (General Electric). He claims that, if he met with resistance from them, he’d reply, “What do you care? You’re selling a business product.”

The prince parted ways with the band in 2008, when they rejected his plans for a “takeover” of the Rolling Stones by an unnamed organisation “on the fringes of the entertainment industry”. The proposed deal would have brought them a big pile of cash and allowed them, as Loewenstein puts it, “to come into harbour”: now 75, he was worried about their future – Keith had fallen off a palm tree, then a ladder, while Mick, his insurer advised him, “ought to be put on the Pavarotti pile” (ie, only covered for three performances at a time). After 40 years of saying “yes”, the Stones said “no” to Loewenstein’s proposal – perhaps simply because he was imagining the day when they’d have to stop.

The Rolling Stones in London in 1964. Photograph: Getty Images

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 04 February 2013 issue of the New Statesman, The Intervention Trap

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Harry Potter and the Minotaur’s Rage: how fanfiction got me into writing

My fanfiction was almost uniformly awful, like most of the things I did or liked when I was becoming myself.

The source of the noise was clear. Some kind of monster was emerging from the wood.

"Easy, Harry," counselled Hagrid, "Easy.”

Nervously, the bespectacled wizard approached the hulking beast cautiously. What was it? It had red leather skin, like a sofa, was bigger even than Hagrid and had a pair of cruel horns.

You may not recognise the above passage from any of J K Rowling’s seven entries in the Harry Potter series. That’s because it’s not by Rowling at all, but is taken from Harry Potter and the Minotaur’s Rage by awideeyedwanderer, the alias under which I, with the addition and subtraction of a few dashes and underscores depending on the platform, wrote fanfiction from 2000 to 2006.

To deal with the obvious questions, no, it was not about the Labour party, and no, I don’t think anyone ever had sex, except perhaps very briefly towards the end of the story. (As such, it was a fairly accurate reflection on the life of its author during that period.)

Fanfiction often gets a bad rap, in my case deservedly. One former editor of the New Statesman used to say of one of his staffers that he was “the Fred West of prose”, and my fanfiction was not much better. I hacked my way through the universes of Harry Potter, Doctor Who, A Series of Unfortunate Events, Final Fantasy and Star Trek. I also perpetrated my own, highly derivative “original” fiction, featuring a character called Mr Jones who was basically Doctor Who with a gun.

My fanfiction was influenced by whatever novel I was reading and whatever the current state of my politics were, which meant that as the Noughties wore on it became increasingly dominated by thinly-veiled allegories for the excesses of the Bush administration and the war in Iraq.

What got me started? Well, it’s all J K Rowling’s fault. I was an early adopter of the Harry Potter books, and though the first three books came out every year, there was a three-year gap between The Goblet of Fire and The Order of the Phoenix. So without a new book, Potter fans had to write their own, of which Harry Potter and the Minotaur’s Rage was one.

At this point in this sort of article, it’s usually customary to defend fanfiction by pointing out that some of it is actually very good, while some of it has made a great deal of money. My fanfiction was neither good nor financially lucrative, but I always think this misses the point a bit. Very few people think they are producing high art when they write fanfic – people are doing it to have a good time, to expand a world they’ve enjoyed.

My fanfiction was almost uniformly awful, like most of the things I did or liked when I was becoming myself. (In its defence, I think my fanfiction has aged better than Evanescence, a band which provided the soundtrack and most of the chapter titles to my fic.) But I had a great time writing it, and if nothing else, it taught me never to begin a sentence with “nervously” and end it with “cautiously”.

This piece is part of our themed Internet Histories week. See the rest of the stories here. 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.