Reviewed: A Prince Among the Stones by Prince Rupert Loewenstein

His satanic Majesty: the man who managed the Rolling Stones' money.

A Prince Among the Stones: That Business with the Rolling Stones and Other Adventures
Prince Rupert Loewenstein
Bloomsbury, 272pp, £20

One of the best things about being in the Rolling Stones was that you got to go out with posh girls. Marianne Faithfull had roots in the Habsburg dynasty. Anita Pallenberg was the daughter of an artist in Rome and spoke four languages. “The younger members of the aristocracy discovered a new career by dropping out,” writes Prince Rupert Loewenstein.

The 25-year-old Mick Jagger, concerned that the Stones still weren’t seeing a decent profit from their music in 1968, decided to get a member of the Establishment to manage his money. He chose a 35-year-old banker descended from Bavarian aristocrats, whose ancestors had been involved in repelling the Huns. Prince Rupert had never heard of the Rolling Stones: he devotes the epilogue of his book to exploring why, to this day, he doesn’t like their music. “It is comfort food . . . But it moves millions. Why?”

This is one of the funniest rock books I’ve read, fuelled, in the way only an aristocrat’s memoir could be, by a sense of cheery entitlement and the random pursuit of amusement for its own sake. “I found shopping for New York lawyers to be hilarious,” he recalls. Getting the band out of their contract with the slippery Alan Klein (whose clients included the Beatles) is likened to a game of chess.

Under Loewenstein’s care, the Stones became the most profitable rock act in the world. He was quite literally responsible for their “exile” (as in Exile on Main St): he got them out of the UK and into the Villa Nellcôte in the south of France, paying a negotiated income tax to the Alpes-Maritimes authorities. Everything you have come to associate with the “rock aristocracy” – the suits of armour, the Tatler society pages and compulsive gift-aiding – it all starts here.

The prince got into banking in the first place because his family had lost all its money. In one of the engrossing passages about his childhood, he describes his mother disposing of an emerald necklace out of the window; when he is 14, she sends him off to sell a Balthus painting for £40 and spends the money on lunch. Faced with any display of rock-star excess, he’d seen much worse at home.

Characters from the new and old worlds collide with farcical consequences. Loewenstein uses a lot of deadpan reported speech: one of the finest society ladies of New Orleans leaves a Stones concert after half an hour, saying, “They are five ugly and pointless young men and I loathe their music.”

Loewenstein may share her feelings on the band’s output but manifests a strong affection for the individuals. He is “Mick’s man” but remarks, “Keith is, in a way, the most intelligent mind . . . His aura to me was that of a generation of circus folk . . . entertainers but also with something of the pilgrim.” Of the relationship between the pair, he makes the kind of psychological observations rock journalists never quite understand: their rifts amount to “a form of divorce, enormously complicated by being between two men each fighting to prove his sexual dominance”. Relations generally worsen, he observes, when Mick and Keith are not playing enough music together. When they turn up drunk to a near-disastrous meeting with CBS, he notes that at least they’re “enjoying that old antiauthority, band of brothers spark again”.

Loewenstein’s greatest impact on the Stones can be seen in the 1970s and beyond, when he transformed their tours into highly profitable juggernauts. He cleaned up mercilessly on complimentary tickets, scalpers and corrupt promoters, audited the cost of their entourage to the last penny and developed a precise hierarchy backstage to cut down on freeloaders – it was “just like a court: rivals, whispering, grades of status granting access, with others being used to fetch and carry”. He copyrighted their tongue logo, licensed “Satisfaction” for a Snickers ad and “Start Me Up” to Microsoft Windows; and the Stones became the first band to have an entire tour sponsored by one company (General Electric). He claims that, if he met with resistance from them, he’d reply, “What do you care? You’re selling a business product.”

The prince parted ways with the band in 2008, when they rejected his plans for a “takeover” of the Rolling Stones by an unnamed organisation “on the fringes of the entertainment industry”. The proposed deal would have brought them a big pile of cash and allowed them, as Loewenstein puts it, “to come into harbour”: now 75, he was worried about their future – Keith had fallen off a palm tree, then a ladder, while Mick, his insurer advised him, “ought to be put on the Pavarotti pile” (ie, only covered for three performances at a time). After 40 years of saying “yes”, the Stones said “no” to Loewenstein’s proposal – perhaps simply because he was imagining the day when they’d have to stop.

The Rolling Stones in London in 1964. Photograph: Getty Images

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 04 February 2013 issue of the New Statesman, The Intervention Trap

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Ukrainian cooking shakes off the old Soviet fur coat

Forget the stereotype: Ukranian cuisine is about more than just borscht, as a new cookbook shows.

“Potatoes,” Olia Hercules fumes. “Everyone thinks I’ve written a book about bloody potatoes.” It must be said that there is the odd spud in Mamushka (Mitchell Beazley), her surprisingly colourful celebration of Ukrainian food (after all, how could you have an eastern European cookbook without borscht?), but potatoes are far from the only thing to thrive in the country’s famously fertile black soil.

In fact, Hercules – young, slightly built and rarely seen without a slick of dangerously red lipstick – bears as much resemblance to the archetypal babushka as her homeland does to the bleak, grey landscape of the popular imagination. Born close to the Crimean border, she spent many holidays at the beach by the Sea of Azov, “the shallowest in the world”, where the kids ran around smothered in kefir to soothe their sunburn and everyone feasted on mountains of home-made apricot doughnuts.

Southern Ukraine, it turns out, is a land of plenty – during its long, hot summers anyway. There are prickly cucumbers picked straight from the vine, “aromatic and warm from the blistering sun”, sour cherries that “just drop off trees in the streets in June”, and the best watermelons you’ve ever tasted: “huge, firm, stripy beasts”, Hercules says.

What isn’t eaten straight from the garden will be preserved carefully to see the household through the region’s mild winters. The conserves include some rather intriguing fizzy fermented tomatoes that promise to blow your mind and your taste buds. In Ukraine, she says, “Tomatoes are king!” Fresh curd cheese and barbecued catfish, warm, flaky pumpkin bread and saffron-spiked rice all sound a blessedly long way from that old Soviet favourite, herring in a fur coat.

Nevertheless, this sunny childhood was still spent under the rule of Moscow, with its power cuts and queues, and Hercules retains to this day a nostalgic fondness for margarine, a legacy, she says, of the USSR’s “perpetual credit crunch”. A family favourite of slow-cooked goose brings back memories of bribes her surgeon uncle received to grease the creaking wheels of an ageing Soviet health system, while the home-made silky egg noodles underneath were a necessity, at a time when the local shop stocked only the occasional packet of grey macaroni.

The Soviet Union can also take some credit for the diversity of Hercules’s family, and hence the food on which she grew up. When you have a Siberian grandmother, aunts from Armenia, an Uzbek father and relatives in Azerbaijan, impossibly exotic asides such as “My grandmother picked this recipe up when she lived in Tashkent” just come naturally.

In answer to my geographic puzzling, Hercules snorts that “Ukraine basically is eastern Europe”, but the country’s culinary horizons stretch far further – there’s even a significant Korean population in the south, which, in the absence of Chinese cabbage for kimchi, has contributed a pickled carrot dish to her book.

For most of us, thanks to long memories for those tales of endless queues and dismal canteen cooking, the curtain is yet to rise on the culinary delights of the former Soviet bloc. The television producer Pat Llewellyn, the woman who discovered Jamie Oliver and was
food judge for the 2015 André Simon Awards, described it as “a much-underrated food culture” when praising the shortlisted Mamushka (the author’s childhood nickname for her mother, which has come to signify, she says, “strong women in general”).

It’s anyone’s guess whether that means we’ll get to see Hercules, resplendent in one of her signature knotted headscarves, showing off her Moldovan giant cheese twists on screen any time soon. But we’ll be seeing a lot more of her beloved “mamushka cooking”, one way or another. Just don’t mention the P word.

Next week: Richard Mabey on nature

Felicity Cloake write the food column for the New Statesman. She also writes for the Guardian and is the author of  Perfect: 68 Essential Recipes for Every Cook's Repertoire (Fig Tree, 2011) and Perfect Host: 162 easy recipes for feeding people & having fun (Fig Tree, 2013). She is on Twitter as @FelicityCloake.

This article first appeared in the 11 February 2016 issue of the New Statesman, The legacy of Europe's worst battle