Reviewed: A Prince Among the Stones by Prince Rupert Loewenstein

His satanic Majesty: the man who managed the Rolling Stones' money.

A Prince Among the Stones: That Business with the Rolling Stones and Other Adventures
Prince Rupert Loewenstein
Bloomsbury, 272pp, £20

One of the best things about being in the Rolling Stones was that you got to go out with posh girls. Marianne Faithfull had roots in the Habsburg dynasty. Anita Pallenberg was the daughter of an artist in Rome and spoke four languages. “The younger members of the aristocracy discovered a new career by dropping out,” writes Prince Rupert Loewenstein.

The 25-year-old Mick Jagger, concerned that the Stones still weren’t seeing a decent profit from their music in 1968, decided to get a member of the Establishment to manage his money. He chose a 35-year-old banker descended from Bavarian aristocrats, whose ancestors had been involved in repelling the Huns. Prince Rupert had never heard of the Rolling Stones: he devotes the epilogue of his book to exploring why, to this day, he doesn’t like their music. “It is comfort food . . . But it moves millions. Why?”

This is one of the funniest rock books I’ve read, fuelled, in the way only an aristocrat’s memoir could be, by a sense of cheery entitlement and the random pursuit of amusement for its own sake. “I found shopping for New York lawyers to be hilarious,” he recalls. Getting the band out of their contract with the slippery Alan Klein (whose clients included the Beatles) is likened to a game of chess.

Under Loewenstein’s care, the Stones became the most profitable rock act in the world. He was quite literally responsible for their “exile” (as in Exile on Main St): he got them out of the UK and into the Villa Nellcôte in the south of France, paying a negotiated income tax to the Alpes-Maritimes authorities. Everything you have come to associate with the “rock aristocracy” – the suits of armour, the Tatler society pages and compulsive gift-aiding – it all starts here.

The prince got into banking in the first place because his family had lost all its money. In one of the engrossing passages about his childhood, he describes his mother disposing of an emerald necklace out of the window; when he is 14, she sends him off to sell a Balthus painting for £40 and spends the money on lunch. Faced with any display of rock-star excess, he’d seen much worse at home.

Characters from the new and old worlds collide with farcical consequences. Loewenstein uses a lot of deadpan reported speech: one of the finest society ladies of New Orleans leaves a Stones concert after half an hour, saying, “They are five ugly and pointless young men and I loathe their music.”

Loewenstein may share her feelings on the band’s output but manifests a strong affection for the individuals. He is “Mick’s man” but remarks, “Keith is, in a way, the most intelligent mind . . . His aura to me was that of a generation of circus folk . . . entertainers but also with something of the pilgrim.” Of the relationship between the pair, he makes the kind of psychological observations rock journalists never quite understand: their rifts amount to “a form of divorce, enormously complicated by being between two men each fighting to prove his sexual dominance”. Relations generally worsen, he observes, when Mick and Keith are not playing enough music together. When they turn up drunk to a near-disastrous meeting with CBS, he notes that at least they’re “enjoying that old antiauthority, band of brothers spark again”.

Loewenstein’s greatest impact on the Stones can be seen in the 1970s and beyond, when he transformed their tours into highly profitable juggernauts. He cleaned up mercilessly on complimentary tickets, scalpers and corrupt promoters, audited the cost of their entourage to the last penny and developed a precise hierarchy backstage to cut down on freeloaders – it was “just like a court: rivals, whispering, grades of status granting access, with others being used to fetch and carry”. He copyrighted their tongue logo, licensed “Satisfaction” for a Snickers ad and “Start Me Up” to Microsoft Windows; and the Stones became the first band to have an entire tour sponsored by one company (General Electric). He claims that, if he met with resistance from them, he’d reply, “What do you care? You’re selling a business product.”

The prince parted ways with the band in 2008, when they rejected his plans for a “takeover” of the Rolling Stones by an unnamed organisation “on the fringes of the entertainment industry”. The proposed deal would have brought them a big pile of cash and allowed them, as Loewenstein puts it, “to come into harbour”: now 75, he was worried about their future – Keith had fallen off a palm tree, then a ladder, while Mick, his insurer advised him, “ought to be put on the Pavarotti pile” (ie, only covered for three performances at a time). After 40 years of saying “yes”, the Stones said “no” to Loewenstein’s proposal – perhaps simply because he was imagining the day when they’d have to stop.

The Rolling Stones in London in 1964. Photograph: Getty Images

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 04 February 2013 issue of the New Statesman, The Intervention Trap

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Sex and the city: the novel that listens in on New York

Linda Rosenkrantz's Talk captures the conversations of a sex-obsessed city.

Especially for New Yorkers such as the ones in Linda Rosenkrantz’s novel Talk, summertime is both maddening and delicious: it’s a limbo during which no serious work is possible, because some crucial decision-maker at the top of the chain is inevitably out of town, so even the most ambitious strivers must find a way to fill their days with something other than striving. It’s a time to take stock of what has happened and speculate about the future – that comfortably abstract time that starts the day after Labor Day and is as blank as the opening page of a new notebook on the first day of school. Meanwhile, because little can be done, there is nothing to do but dissect, analyse, explain, confide, complain, chat and kibitz. Talk is a book that more than lives up to its name.

Realising that the lazy conversations that fill up the days during this liminal time might be revealing, Linda Rosenkrantz took her tape recorder to East Hampton, New York, in the summer of 1965. She spent more than a year transcribing the tapes, leaving her with 1,500 pages of text featuring 25 different speakers, which she then whittled down to 250 pages and three characters. The result is a slim novel told in conversations – though Rosenkrantz has said that it was her publisher, “wary of possible legal ramifications”, who insisted on presenting it as fiction.

Emily Benson, a party girl and sometime actress, spends her weekends lying on the beach with Marsha, a working girl who has rented a house there for the season. Often they are joined by their friend Vincent, a painter who is almost as boy-crazy as they are; despite this, he and Marsha share a love that verges on the erotic but never quite manages it. All are around thirty and are single, though none really wants to be.

They pay lip-service to literary and political concerns, listing authors, musicians and political figures such as Kennedy, Castro, Mailer and Roth, but mostly their talk is about sex (they would rather sleep with Mailer than Roth and Castro than Kennedy). Sex acts and their consequences are anatomised in detail, with orgies and abortions brought up as casually as the recipe for salad dressing. Emily is infatuated with a married man named Michael Christy – they always refer to him by his first and last names. Marsha has a few casual involvements but none seems likely to take the place of Vincent, especially as he not only talks to her endlessly but sometimes, after a few glasses of wine, playfully asks to see her vagina or breasts. To the extent that the novel has a plot, it’s a love story but not about Michael Christy or any of the other men who merit recurring mentions. The three friends comprise a love triangle that even they, with their self-consciously avant-garde attitudes, don’t seem to recognise for what it is.

It takes a few pages to get used to the oddness of reading a novel in dialogue form and to stop being annoyed by the characters’ oh-so-Sixties affectations. Everything is “far out” and the word “scene” is deployed with alarming frequency – at one point, Emily memorably dismisses a menu suggestion by declaring that she doesn’t want to “get into a whole home-made pie-making scene”.

It is harder to get past the characters’ attitudes to race. An early chapter shows them being very impressed that Marsha has a “Negro” analyst (although, Marsha says in a casually appalling aside, “You don’t think of him, say, if you want to invite a Negro to a party”).

But these are unvarnished slices of chatty vérité: this was how arty thirtysomething New Yorkers in 1965 talked and thought about their lives. A television show set in 1965 might be criticised for being too on the nose if it reproduced, say, Emily’s rhapsodies about her LSD experience. “I was intimately a part of every pulsebeat of every sun that came up on everybody’s life,” she tells Vincent, and goes on to cite Salinger. These conversations actually happened. And luckily, at the moment when that alone ceases to be enough to sustain the reader’s interest, the characters begin to reveal enough about themselves to become interesting as more than a page of history.

Marsha, it turns out, is very funny and winningly down-to-earth. Emily and Vincent are much too impressed with their own promiscuity and sexual appetites; they relish listing their conquests and describing sex acts in a way that, in 2015, might seem uncool even among 14-year-olds. Marsha’s sex talk, however, is frank and hilarious. In one of her wittiest moments, she describes a liaison that left her with welts on her back and the ruse she then employed to explain them away when her mother came over from Westchester the next day to help her try on bathing suits. Indeed, the guy seems to have been worth the welts: “The time I passed out, we wound up in the shower together and it was very, very wild ecstatic lovemaking, one of the great moments of my life. Except I was worried about my hair getting wet.” Marsha has the best lines in the book. While the friends are debating whether to go to a party, she deploys her finest: “I don’t want to talk to people I don’t know. I can hardly talk to the people I do know.”

As we grow more attached to Marsha, Emily seems increasingly irritating in comparison. But I’m sure if you transcribed the dialogue of many charismatic people they would seem as tiresome and self-involved as Emily does – and we know she must be charming because of how excited Vincent and Marsha are about being around her and how much they miss her when she skips a weekend or two. Still, she’s a bit much. At one point, while discussing their sexual preferences on the beach (again), she cuts Marsha off mid-sentence, saying: “I haven’t quite finished with me.” She never does.

Marsha is also interested in herself but in her case the interest seems merited. Towards the end of the novel, we learn that she has been spending the summer writing a book. Could it be the one we are holding? In the final chapter, as the two women unpack from the summer, Marsha reports telling her therapist about “what a horrible person I emerged as on the tapes and how all the three of us talk about is sex and food and yet how I felt we were the only people who communicate in the whole world”. It may be that the book has doubled back on itself to become about its own composition or that Rosenkrantz is Marsha (she has recently admitted that “one of these three taped ‘characters’ is moi”.)

In this light, the book stands as an early entrant in a field that is now in full flower: works by women who use their lives and personae as raw material for their art, such as Chris Kraus’s influential 1997 novel, I Love Dick, and Sheila Heti’s How Should a Person Be? (2010). Stephen Koch points out in his fine introduction that Talk also paved the way for TV shows such as Girls and Broad City, in which fiction is grounded in the creators’ real-life personae.

Unlike those ongoing sagas, Talk is ­finite: autumn came and the experiment was over. Did Michael Christy ever leave his wife for Emily? Did Marsha finally let go of Vincent enough to make space for a heterosexual man in her life? A lot of plans were made that summer but we will never know whether all they amounted to was talk.

Emily Gould’s novel “Friendship” is published by Virago

Talk is out now from NYRB Classics (£8.99)

This article first appeared in the 27 August 2015 issue of the New Statesman, Isis and the new barbarism