Reviewed: A Prince Among the Stones by Prince Rupert Loewenstein

His satanic Majesty: the man who managed the Rolling Stones' money.

A Prince Among the Stones: That Business with the Rolling Stones and Other Adventures
Prince Rupert Loewenstein
Bloomsbury, 272pp, £20

One of the best things about being in the Rolling Stones was that you got to go out with posh girls. Marianne Faithfull had roots in the Habsburg dynasty. Anita Pallenberg was the daughter of an artist in Rome and spoke four languages. “The younger members of the aristocracy discovered a new career by dropping out,” writes Prince Rupert Loewenstein.

The 25-year-old Mick Jagger, concerned that the Stones still weren’t seeing a decent profit from their music in 1968, decided to get a member of the Establishment to manage his money. He chose a 35-year-old banker descended from Bavarian aristocrats, whose ancestors had been involved in repelling the Huns. Prince Rupert had never heard of the Rolling Stones: he devotes the epilogue of his book to exploring why, to this day, he doesn’t like their music. “It is comfort food . . . But it moves millions. Why?”

This is one of the funniest rock books I’ve read, fuelled, in the way only an aristocrat’s memoir could be, by a sense of cheery entitlement and the random pursuit of amusement for its own sake. “I found shopping for New York lawyers to be hilarious,” he recalls. Getting the band out of their contract with the slippery Alan Klein (whose clients included the Beatles) is likened to a game of chess.

Under Loewenstein’s care, the Stones became the most profitable rock act in the world. He was quite literally responsible for their “exile” (as in Exile on Main St): he got them out of the UK and into the Villa Nellcôte in the south of France, paying a negotiated income tax to the Alpes-Maritimes authorities. Everything you have come to associate with the “rock aristocracy” – the suits of armour, the Tatler society pages and compulsive gift-aiding – it all starts here.

The prince got into banking in the first place because his family had lost all its money. In one of the engrossing passages about his childhood, he describes his mother disposing of an emerald necklace out of the window; when he is 14, she sends him off to sell a Balthus painting for £40 and spends the money on lunch. Faced with any display of rock-star excess, he’d seen much worse at home.

Characters from the new and old worlds collide with farcical consequences. Loewenstein uses a lot of deadpan reported speech: one of the finest society ladies of New Orleans leaves a Stones concert after half an hour, saying, “They are five ugly and pointless young men and I loathe their music.”

Loewenstein may share her feelings on the band’s output but manifests a strong affection for the individuals. He is “Mick’s man” but remarks, “Keith is, in a way, the most intelligent mind . . . His aura to me was that of a generation of circus folk . . . entertainers but also with something of the pilgrim.” Of the relationship between the pair, he makes the kind of psychological observations rock journalists never quite understand: their rifts amount to “a form of divorce, enormously complicated by being between two men each fighting to prove his sexual dominance”. Relations generally worsen, he observes, when Mick and Keith are not playing enough music together. When they turn up drunk to a near-disastrous meeting with CBS, he notes that at least they’re “enjoying that old antiauthority, band of brothers spark again”.

Loewenstein’s greatest impact on the Stones can be seen in the 1970s and beyond, when he transformed their tours into highly profitable juggernauts. He cleaned up mercilessly on complimentary tickets, scalpers and corrupt promoters, audited the cost of their entourage to the last penny and developed a precise hierarchy backstage to cut down on freeloaders – it was “just like a court: rivals, whispering, grades of status granting access, with others being used to fetch and carry”. He copyrighted their tongue logo, licensed “Satisfaction” for a Snickers ad and “Start Me Up” to Microsoft Windows; and the Stones became the first band to have an entire tour sponsored by one company (General Electric). He claims that, if he met with resistance from them, he’d reply, “What do you care? You’re selling a business product.”

The prince parted ways with the band in 2008, when they rejected his plans for a “takeover” of the Rolling Stones by an unnamed organisation “on the fringes of the entertainment industry”. The proposed deal would have brought them a big pile of cash and allowed them, as Loewenstein puts it, “to come into harbour”: now 75, he was worried about their future – Keith had fallen off a palm tree, then a ladder, while Mick, his insurer advised him, “ought to be put on the Pavarotti pile” (ie, only covered for three performances at a time). After 40 years of saying “yes”, the Stones said “no” to Loewenstein’s proposal – perhaps simply because he was imagining the day when they’d have to stop.

The Rolling Stones in London in 1964. Photograph: Getty Images

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 04 February 2013 issue of the New Statesman, The Intervention Trap

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Skellig Michael is hardly an island - but it's the one I love most

On a rock in the Atlantic, I felt the magic of place.

I am on the vaporetto from Marco Polo Airport to the Venetian island of San Giorgio Maggiore, gulls and terns drifting back and forth over the boat, cormorants on the docks, wings spread to the sun, that late August light, unique to this place, shimmering over the waters. I haven’t been here in 20 years but I remember the greys and silvers of the terns (four species are recorded here, including the black tern, Chlidonias niger, which I find particularly elegant in flight) and the miles of tantalising reed beds, where anything might be hiding – only the city, when it finally emerges from the haze, is more postcard than recollection.

It’s a mental flaw, I suppose. I remember habitation in a formal, almost abstract way, whereas light – which is always unique to place – and flora and fauna are vivid and immediate to my mind. At the same time, every approach by water, anywhere in the world, reminds me of every other, whether it’s the crossing from Staten Island to Manhattan or the ferries that run up the coast of Norway, stopping in at one tiny harbour town after another along the way. So it comes as no great surprise, as I disembark, that I find myself remembering the island landing that I love more than any other, even though I have made that passage only once.

Skellig Michael is hardly an island. A thin needle of rock soaring more than 600 feet high straight out of the Atlantic, seven miles from the Kerry coast, it was once refuge to those contemplative monks whose desire for undisturbed reflection reached such an extreme that they braved the choppy waters common in these parts in simple coracles to settle, in tiny beehive huts, at the windy summit of the Skellig. On the day I made the crossing, most of the charter skippers refused to go out, citing the stormy weather, but I finally managed to persuade one man – whose name really was Murphy – to make the voyage and, though the water was indeed rough, the approach to the island and the hours I spent ashore were nothing short of beatific.

Nobody else was there, apart from two archaeologists who kept to their billet in the one stone house by the quay and the rabbits that had run wild and multiplied after the monks left. Halfway up the needle, I turned oceanwards as a pure light cut through the clouds, illumining the sky and the water so the horizon looked like one of those mysterious sea photographs by Hiroshi Sugimoto.

All through the crossing, gannets had swarmed noisily over the boat in spite of the weather, before dropping back, disappointed, to their colony on Michael’s sister rock, Little Skellig. Up here, however, at the top of the needle, everything was calm, almost silent, and inside the first of the beehive cells it was utterly still. I have no time for gods, as such, but I know that I was touched by something in that place – something around and about me, some kind of ordering principle that, though it needed no deity to give it power, was nevertheless sublime.

Back in Venice, as I changed boats at San Zaccaria, the noise and the crowds and the now golden light on the water could not have offered a greater contrast. Yet what was common to both landings was that quality of unique to this place, the sensation of the specific that makes any location – from gilded Venice to a bare rock, or a post-industrial ruin – magical. As long as we have such places, we have no real need of outside agency: time and place and the fact of being are enough.

Place, first and foremost, is what we all share, living and dead, in our griefs and our visions and our fleeting glory. It is what we should all strive to protect from the blandishments of commerce and the appropriations of agribusiness and other polluting enterprises, not just here, or there, but wherever our ferry boat puts in.

Next week: Felicity Cloake on food

This article first appeared in the 03 September 2015 issue of the New Statesman, Pope of the masses