If you like Garfield, you won't like this

Review: Richard Short's Klaus.

Klaus
Richard Short
Nobrow, 68pp, £15

Richard Short's Klaus the cat is lazy, prone to cod philosophising, and has four-panel "adventures" with dubious continuity between episodes. But if you dive in expecting something like an even more generic version of Garfield, the blandest of the US gag strips, you're in for a nasty surprise.

While Klaus owes a clear debt to the US comic strip form, it takes their broad structure and then subverts it, creating something altogether weirder. The strip is not unlike Greg Stekelman's Sad Jokes (sample joke: A man walks into a pub. He is an alcoholic whose drink problem is destroying his family.), in being syntactically similar, even identical, to something comforting and familiar, while aiming for an utterly different meaning.

If there's one strip in particular which Klaus is aimed at, it's Charles Schultz's Peanuts. The art — simple black-and-white linework — is similar, and certain visual cues give it away, none more so than Klaus lying on his back on a mound of earth. And Peanuts is less hard to subvert than you might think if your memories of the strip remain tinted with nostalgia. Charlie Brown's existential despair, and the meanderings the strip occasionally fell into in its later years, could have been lifted wholesale and put in Klaus.

Other links are just as evident, though. The Garfield connection shines through — there's only so much variation on the lazy cat theme, and all the variation in the world won't sever that link — as does the weirdness of Tove Jansson's Moomin strips. Short draws his cats, Klaus and Otto, as standard cartoon animals, but things take a turn for the strange at his portrayal of other species. Birds have hands, a dog wears glasses, and weirdest of all are the rats, who are drawn as six-inch high naked people with tails. One particularly bizarre strip (and choosing the oddest ones here is not an easy challenge) involves Otto seeing the rats just a bit too well rendered: their lithe, naked bodies cavorting in the grass for the first two panels (tails still fully present), before switching to the regular viewpoint and showing them running away from his leering eyes. The punchline, delivered by Otto as the last of the rats throws an acorn at him: "Sometimes I'm just overcome by the strength of my visual perception".

The next strip, incidentally, features two moles discussing the fact that a cloud looks like a cloud — "In moles, imagination is governed by reason!" — before "forest spirit" walks behind them into a hole in a tree, and lays in wait, "to feast upon the bounty of unwary travellers". The spirit has Otto's body and a homunculus' face. He is never seen again.

My favourite strip — one of the few with a real conclusion, and one which could, with swapped characters, pass unnoticed in a Peanuts anthology — involves Klaus being repeatedly told he's doing "that condescending look", eventually gazing into a pond and concluding that he must have "condescending features".

Occasionally a string of strips will develop into a proto-storyline, as happens when Klaus hatches an egg or Otto gets taken to court for pushing a rat over with a stick. While they serve to make the book more coherent, though, it's clear they aren't where Short's heart is. The stories generally skip beats, make no sense, and end abruptly.

You may have noticed I've been focusing on Short's influences, on my highs and lows, on the weird strips and the strange turns, and not saying anything, really, about the quality of the actual book. And that's because I honestly don't know. I want to hate it: it makes no sense. Nothing happens. The characters wander around, exchanging words, and then the strip ends. Lather rinse repeat. And yet there's something so charming about the whole thing that I can't bring myself to do so.

The best shortcut might be this: Take a few Peanuts strips. Cut out the last panel, shuffle, and stick them back in in a random order. If the resulting non-sequiturs and aborted jokes leave you feeling bored and uninspired, steer clear of Klaus. But if you still find the greatness of Schultz's creation shines through, if form alone can give you enjoyment, then maybe Klaus might be for you after all.

Photograph: Nobrow Press/Richard Short

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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In the age of podcasts, the era of communal listening is over

Where once the nation would listen to radio events together, now, it is the booming podcast market that commands our attention

It’s a moment so celebrated that no TV drama about the Second World War is complete without it. At 11.15am on 3 September 1939, Neville Chamberlain made a live radio broadcast from Downing Street announcing that “this country is now at war with Germany”. A silence fell over the nation as people rushed to the wireless to hear him. The whole country was listening, but crucially, it was listening together.

Nearly eight decades later, it is difficult to imagine a communal audio event like that ever happening again. The arrival of the Walkman in 1979, since superseded by the iPod and then the smartphone, turned listening into a personal, solitary pastime. It was no longer necessary for families to get a radio on a hire-purchase arrangement and gather round it in the sitting room. The technology that delivers audio to us is now small and cheap enough for each of us to have one in our pocket (with headphones tangled around it, of course).

At the same time, the method of delivery changed, too. “Radio” ceased to indicate simply “programming transmitted by electromagnetic waves” in the late 1990s, when conventional radio stations began to make their output available on the internet. Online-only radio stations sprang up, streaming their shows directly to computers. Free from any regulation and with the internet as a free distribution platform, these early stations echoed the tone of pirate radio stations in the 1960s.

The idea of “audioblogging” – making short voice recordings available for download online – has been around since the early 1980s, but it wasn’t until 2004 that the word “podcasting” was coined by the technology journalist Ben Hammersley in an article for the Guardian. He was looking for a name for the “new boom in amateur radio” that the internet had enabled.

Thanks to technological advances, by the early 2000s, a podcaster could record a sound clip and upload it to his or her feed, and it would arrive automatically on the computer of anyone who had subscribed. Apple began to include podcasts as a default option on iPods; in 2008 iPhones offered a podcast app as standard. The market boomed.

Apple is notoriously reluctant to provide data on its products, but in 2013 it announced that there had been more than a billion podcast subscriptions through its iTunes store, which carried over 250,000 podcasts in 100 languages. In 2016, Edison Research released a study suggesting that 21 per cent of all Americans over the age of 12 had listened to at least one podcast in the past month – roughly 57 million people. Audiobooks, too, are booming in this new age of listening; the New York Times reported that
although publishing revenue in the US was down overall in the first quarter of 2016, digital audio sales had risen by 35.3 per cent.

The vast share of this listening will be solitary. This is because audio is a secondary medium. For all the talk about the rise of “second screening”, it isn’t really possible to do much more than idly scroll through Twitter on your phone as you watch television, but you can easily get things done while you listen to a podcast. Put on a pair of headphones, and you can go for a run or clean out the oven in the company of your favourite show. In this sense, the medium has been a game-changer for commuters and those doing repetitive or manual work: there’s no longer any need to put up with sniffling on the train or your boss’s obsession with Magic FM.

Though podcasts are an internet phenomenon, they have managed to remain free from the culture of trolling and abuse found elsewhere. It is difficult to make audio go viral, because it’s tricky to isolate a single moment from it in a form that can be easily shared. That also deters casual haters. You can’t just copy and paste something a host said into an insulting tweet.

Our new and solitary way of listening is reflected in the subjects that most podcasts cover. While there is the occasional mega-hit – the American true crime podcast Serial attracted 3.4 million downloads per episode in 2014, the year it launched – most shows exist in a niche. A few hundred listeners who share the host’s passion for pens or for music from antique phonographs can be enough to sustain a series over hundreds of episodes (there are real podcasts on both of these topics).

This is also where the commercial opportunity lies. It costs relatively little to produce even high-quality podcasts, compared to TV or conventional radio, yet they can ­attract very high advertising rates (thanks to the dedication of regular listeners and the trust they have in the host). The US is far ahead of the UK in this regard, and podcast advertising revenue there is expected to grow 25 per cent year on year, reaching half a billion dollars in 2020. Where this was once a hobby for internet enthusiasts, it is now big business, with venture capitalists investing in new networks and production companies. The US network Gimlet attracted $6m in funding in 2015. However, in the UK, the BBC crowds out smaller, independent operations (the trade-off is that it makes undeniably outstanding programmes).

There is even a movement to make listening a communal activity again. The same hipsters responsible for the resurgence of vinyl sales are organising “listening parties” at trendy venues with high-quality sound systems. Live shows have become an important source of revenue for podcasters. Eleanor McDowall, a producer at the Falling Tree radio production company, organises subtitled “screenings” for podcasts in languages other than English. I even have a friend who is part of a “podcast club”, run on the same lines as a monthly book group, with a group of people coming together to discuss one show on a regular schedule.

The next big technological breakthrough for audio will be when cars can support internet-based shows as easily as conventional radio. We might never again gather around the wireless, but our family holidays could be much improved by a podcast.

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times