Cinema on demand: the top five places to watch new films online

Cinema is dead, long live cinema!

The second most famous line in Sunset Boulevard comes near the beginning. Joe Gillis has broken down and is looking for help with his car. He pulls into the garage outside a seemingly empty mansion, where he is assumed to be an undertaker by the Miss Havisham-like figure lurking inside. She is wrapped up in a leopard print robe and hides behind dark glasses. Gillis turns to leave. "Wait a minute, have I seen you before?" he says. "Get out!" the woman commands. "You used to be in silent pictures, you’re Norma Desmond! You used to be big.” Desmond, played by Gloria Swanson, straightens her back and lowers her gaze. “I am big,” she informs him. “It’s the pictures that got small.”

She was right. Today many of us are as familiar with watching movies on a tiny laptop, mobile phone or tablet screen as with going to the cinema. You can order DVDs through the post, download new releases legally from iTunes or stream on demand from a growing number of back catalogues online. The model that held following the advent of video – cinematic release, home release, television – has broken down. With House of Cards and Arrested Development being funded and released simultaneously on Netflix, what reason is there to stop movies being produced in the same way? While mammoth international releases are unlikely to relinquish their box office potential; small, independent productions limited to big city art houses, are taking advantage of the potential for immediate release online.

A contemporary example. The German film Lore is currently on limited release, mainly in independent and specialist cinemas. Its distributor, Artificial Eye, is part of the same company that owns the Curzon Cinemas and launched Curzon on Demand last year. Now you have a choice: watch the film at home or at the cinema. This is exciting because it has the potential to provide greater exposure to films – art house, foreign language, short, experimental and documentary films – that would otherwise fail to make it to widespread release.

But what does this mean for film as an art form, cinema as an experience? Squinting in the dark, listening to baseless audio and leaving poor Joe Gillis floating in the pool while your broadband buffers itself stupid, or worse, you are subjected to adverts - is this really the way we want to watch films? The jury is out and the precise direction of simultaneous distribution is unclear. Below are five of the most interesting services available in the UK, each approaching on-demand viewing in their own way. The list is by no means exhaustive, so let us know of any (legal) alternatives below.

The most famous line from Sunset Boulevard comes at the end. Norma is lost to her cinematic delusions. The times have changed and so have the pictures. “All right, Mr DeMille, I’m ready for my close-up," she announces to the camera. She's not alone.

Curzon on Demand

Currently available online and on Apple devices, Curzon on Demand works much like a bespoke iTunes for independent cinema fans. New releases cost £10 (£9 for Curzon members) and viewers are provided HD streaming for seven days. Because CoD isn’t a subscription service, there is no free trial. Because they are connected to Artificial Eye, arguably the finest selection of independent and foreign films released in the UK rests at your finger tips, for £3 or £4 a pop.

HBO UK

In Britain we have are used to receiving light versions of successful US services. A number of companies (Xfinity and Hulu, for example) have designs upon the UK market, but like Netflix before them, are likely to encounter licensing and pricing difficulties. In the States, the cable TV provider HBO (aside from providing box sets in advance at the rate of one episode a week) is responsible for producing feature-length television dramas and high quality documentaries. They have a little-known British cousin: HBO UK. Alex Gibney’s Mea Maxima Culpa: Silence in the House of God was made for HBO, and is available to stream online in the US, while on at a small number of cinemas in the UK.

Mubi

Mubi has existed in various forms since 2008. The Turkish-born entrepreneur Efe Cakarel decided that given so many people were already watching films online, there had to be a way to “monetise” the phenomenon. In its current form, Mubi offers users a new film every day, available to stream for one month, curated by the company’s editorial team. They also run a neat digital film magazine, Notebook, which keeps users up to date on film news, and explains the rationale behind their selections. For example, We Have a Pope became available when the current pontiff announced he was doing a runner, Proud to be British kicks off a Nick Broomfield retrospective, and Martin Scorsese’s personal account of Italian cinema, My Voyage to Italy, was made available to coincide with the general election. The service costs £2.99 per month, a price which is liable to rise, but you can get a free month here.

Blinkbox

Tesco entered the online streaming bizz in 2011 when it bought a majority share in video-on-demand service Blinkbox. The service attempts to rival iTunes by offering a massive array of TV shows and movies priced between 99p and £3.49. Interestingly, it also offers a number for free, with adverts spliced into the heart of the action 4od or SkyGo style. It does not offer the same video quality and easy of use iTunes does (particularly for Mac users), but because it is Tesco, in-store promotions are quite common.

Film4oD

There is a lot of power behind Film4oD. Not only does Film 4 play a large part in distributing a great many British films, their video-on-demand provider FilmFlex is co-owned by Sony Pictures and Disney. As a result, it offers wide-release movies – Skyfall, On the Road, Taken 2 – somewhere between initial launch and DVD/rental release. Among these are excellent indie films which fall into the same category: This is Not a Film by Jafar Panahi, Toby Jones in Berberian Sound Studio and the superb documentary McCullin. It offers 48-hour online streaming or download options, and films cost up to £3.99. There are no subscription fees and the site is neatly curated. One to watch.

The market for on-demand viewing is in flux. Google, Amazon and Apple all have nascent “instant” or “on demand” services, mostly channelling diverse subscriptions into one place. The Guardian has established a “screening room” which provides content via Distrify, a business which tries to sell premium "content" through already popular sites. The BBC’s iPlayer should not be underestimated. Its films come and go quickly, but there is always something there worth a look.

A still from the film Lore, recently released in cinemas and online.

Philip Maughan is a freelance writer in Berlin and a former Assistant Editor at the New Statesman.

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The reason chicken is a popular British food? Because we started factory farming

In the 1950s, chicken was seen as an elite food and was expensive.

Chlorine-washed chickens, hormone-fed beef and pork raised on growth-promoting antibiotics. It doesn’t sound very tasty – but this is what could be lining our supermarket shelves after Brexit. Trade deals could allow an influx of meat into Britain from the US, where lower animal welfare standards mean it can be produced more cheaply. A House of Lords report this week warned this could spark a change in our farming. The high animal welfare and environmental standards we have in the UK (set by EU law) could be eroded to allow British meat to compete with cheaper imports.

Last week, Michael Gove, Defra secretary, reassured parliament he was committed to maintaining current standards after Brexit. "One thing is clear: I do not want to see, and we will not have, US-style farming in this country," he said. Yet some argue US-style farms have already taken over British agriculture, largely under the radar and without a national debate.

Gove was reacting to last week’s report by the Bureau of Investigative Journalism which revealed there are now 800 “mega-farms” in the UK, huge industrial units mimicking the feedlots of California or Texas. The biggest can house more than a million chickens, 20,000 pigs or 2,000 cattle. Their emergence is part of a 26 per cent rise in intensive farming in the UK in the last six years.

This rise is mainly due to Britain’s insatiable appetite for chicken. In the 1950s, it was seen as an elite food and was expensive. Just a million were produced a year. Then, intensive farming methods were imported from the US. In 1959, the first fast-processing "poultry factory" was opened in Aldershot. By 1965, the price of poultry had fallen by nearly a third, causing demand to soar. By 1990, almost a quarter of the meat eaten in Britain was chicken or turkey. As birds can be brought to slaughter much more quickly than cows or sheep, it remained cheaper than beef or lamb.

People also began to change their meat-eating habits for health reasons. From the 1970s, government campaigns advised people to eat less fatty red meat. Chicken was seen as a leaner, healthier, alternative.

Now, it is the nation’s favourite meat. Last year, nearly a billion birds were slaughtered and another 400 million imported. Five companies – two of which are owned by multinationals - control most of the poultry production in the UK. Industrial farms are clustered in pockets of the country near their abattoirs and factories. It is causing conflict in the countryside, as local people and campaign groups say they are a blight on the landscape and complain of the smells and disturbance of lorries bringing in grain or taking birds to the abattoir.

Professor Tim Lang of the Centre for Food Policy at City University believes the change to intensive farming has entrenched cheap chicken into our culture. "The more cheap meat these farms produce, the more people eat, the more cheap meat becomes part of the culture and lifestyle. We now have chicken and chips, chicken nuggets, chicken burgers. Chicken is the processed meat of choice," he says. Free range chicken accounts for 3 per cent of the market. Organic – which has the highest animal welfare standards – makes up just 1 per cent.

Yet the actual meat has changed since intensive farms arrived. Experts tested chicken from such farms in 2008 and found it had twice as much fat, a third less protein and a third more calories than in 1940. Gram for gram, it had as much fat as a Big Mac.

Chickens grown for meat are kept in computer-controlled warehouses, with up to 19 birds per square metre (roughly the same amount of space as an A4 piece of paper per bird). They are fed additive-filled, high protein food and the temperature and humidity is controlled so they gain weight. They are taken to be slaughtered when they are five to six weeks old.

Farmers and the food industry say this is the most efficient and green way to produce the meat people want. Inside sheds, the birds are protected from predators while disease and pollution can be controlled. Putting these birds out to pasture would use up more land – land which could be used for houses, parks or kept as countryside. Last June, a Defra survey counted 173 million poultry birds on the ground at that point – though as there are many "crops" of chicken many more are slaughtered in total. If we wanted to raise all those birds to organic conditions, we would take up the same amount of space as the whole of the island of Anglesey.

Animal welfare campaigners say the current "factory farming" system is cruel. Chickens want to feel the sun on their feathers, roll in dust and forage for seeds. Cramped inside a shed, they become stressed and start injuring or cannibalising one other. Food poisoning bugs such as E.coli or campylobacter, many of which are becoming resistant to antibiotics, can spread quickly through a herd. Some 63 per cent of supermarket chickens are now infected with campylobacter, the latest government testing shows, although this has decreased since last year.

The latest report, written by the House of Lords’ EU Energy and Environment Sub-Committee, said polls show 80 per cent or more of the UK public want animal welfare standards to be maintained or improved post-Brexit. Yet many consumers are not aware of the difference between intensive and organic farming – and may not be willing to pay a price for premium welfare products, it said.

Lang believes debate should be opened again. People need to understand where their meat comes from and whether they are comfortable with the methods used to make it. The rise in intensive farming is driven by our choices, with food companies and supermarkets acting as our brokers. “If we don’t like it, we must vote with our purses, demand retailers change their contracts and specifications in our name," he says.

‘With Brexit looming, British consumers need to be very clear: do they want animal welfare standards to rise or get swept away in pursuit of cheaper food?’

Madlen Davies is a health and science reporter at The Bureau of Investigative Journalism. She tweets @madlendavies.