Why we're banging on about comics so much

The death and rebirth of British comics.

Any civilian wandering into this ongoing discussion about British comics is probably wondering what the fuss is about all of a sudden – and it does probably come across as an all-of-a-sudden thing. Comics are now being nominated for Costa Book Awardscomics are suddenly invading the New Statesman from all sides – basically, the noise around British comics at the moment is loud.

But this is nothing new. British comics go through peaks and troughs, and currently we’re in a peaky bit. In the mental graph I’m going to attempt to construct in your head, the x-axis begins around 1977 and the y-axis is the amount of interesting stuff happening. Up, down, up, down. Imagine at the moment that we are up.

(NB. One line that runs through the centre of this graph horizontally, unchanging, is that of the cartoonists whingeing about the state of the comics industry – plus also their favourite pens or ink being discontinued, their lives in general and so on and so forth. Regardless of success or failure, this will remain our constant but will never be mentioned again. This is just the nature of cartoonists.)

In September 1986, when Alan Moore’s Watchmen was only four issues in, Neil Gaiman (then a starving young journalist, now not so much a starving young journalist) wrote a piece in Time Out about the rise of the graphic novel, and its growing epicentre: London. More and more shops that sold nothing but comics were opening their doors, and it went like this: by the mid-'70s, American comics had stagnated – it was the same guy in spandex punching out the lights of some other guy in spandex – and readers were bored. When the English sci-fi anthology 2000 AD landed in 1977 – with its lunacy, mutants, Judge Dredd and social commentary – British comics were suddenly something slightly more exciting than what was happening over the pond with the underpants guys. This is an "up" bit on the graph.

By the mid-‘80s 2000 AD was only one of many cool new things happening on this grey little island: there was a comic called Warrior (an anthology notable for being the first place Moore’s Marvelman and V For Vendetta appeared), another thing called Escape (run by Paul Gravett, who these days fronts Comica and turns up in the quotes of any piece on comics in the Guardian), and a handful of other mavericks who either happened or intended to happen but didn’t. There was a flurry of activity and it produced piles of UK anthology comics full of British people – Moore, Gaiman, Dave Gibbons, Eddie Campbell, et al – and all of these things, bar 2000 AD, were dead by 1990. The graph goes up, the graph goes down a bit.

The 1990s had their own anthologies in 2000 AD spin-offs CrisisRevolver, and Deadline, but the last of these died in 1995. After that it could be argued that creators were playing with the possibilities of internet, and that perhaps the internet looked like the way forward. But from the look of the shelves, the community had fractured: British creators were largely self-publishing their own comics and there seemed, at least from the reader’s point of view, to be less of a nucleus of activity. The graph goes down a bit further and flat-lines for a few years. We are at this point a bit worried for the graph.

Which brings us to 2007. While working in a comic shop across the road from the British Museum the most common question asked by tourists in oversized parkas after “Where is the British Museum?” was, “Where are the British comics?” They wanted to take something British home from Britain, something a bit less shit than a mug, a novelty T-shirt or an umbrella injury sustained while walking too slowly down the road.

We would shrug and pull faces and try to explain that aside from the shelf of 2000 AD books, a huge travel-unfriendly copy of From Hell and the handful of photocopied zines by local artists, mostly everything in the shop came from America. A lot of the American stuff featured work by British people – there was Phonogram by Kieron Gillen and Jamie McKelvie, Starman by James Robinson, Hellblazer by Milligan and Delano, for instance – but it wasn’t what they were looking for. There was British work it just wasn’t the glimpse into the British comics scene they wanted to take home. The tourists would get confused and head off across the street to look at pieces of Ancient Greece we stole from the Greeks. We have called an ambulance for the graph, it is dead.

That was only four years ago. And around that point stuff was brewing that would make life easier for us, tourist-wise: British publishers were either launching or setting their pieces up on the chessboard. SelfMadeHero and Blank Slate have since put out so many books by new British and European talent that their titles near dominate the shelves, and both give relatively untried new talent a go, which means that up-and-coming British creators now have somewhere to pitch to which is within closer reach than Random House comics imprint, Jonathan Cape.

Then there’s Nobrow, an East London outfit launched in 2008 that plays with everything that paper and book design can do – their interest is in comics and illustration and – as the very excellent book designer Peter Mendelsund put it in an interview at Powell’s entirely unrelated to comics – "the thing-yness of books". In a world where Kindles and Nooks and downloadable comics are vying for our attention, Nobrow is exploring the tangible nature of books and producing some of the finest (and best-smelling) objects around. They are bought in their piles by Americans mentally listing the things in their luggage they can do without as they hand over their credit card. Socks and T-shirts and shoes get left in hotel rooms in favour of Hilda & The Midnight Giant by Luke Pearson, Dockwood by Jon McNaught, or their huge semi-annual anthologies.

Which is of course not to say that the scene is purely here to show off to travellers passing through. It’s just that four years ago we would struggle to find stuff for these people interested in British comics bar things that were already 20 years old, and now there’s new stuff every week. The graph is on a sort of Muswell Hill incline. That’s why we’re banging on about comics so much (it also helps that NS curator Alex Hern is a huge nerd): because this is a very good thing.

The Nobrow HQ, drawn by Luke Pearson.

Hayley Campbell writes for a number of publications, but then who doesn't. You should follow her on Twitter: @hayleycampbell.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser