The rise and fall of the great British football comic

Will there ever be room for another Roy of the Rovers?

In a number of areas, British comics are enjoying something of a resurgence at the moment. There are a slew of intelligent and inventive indie comics creators, particularly working in the autobiographical field, in print and online. British writers and artists are again among the foremost talents pushing the envelope in the mainstream superhero field. And even 2000 AD is going through a fresh purple patch of critical acclaim and publicity for both the weekly comic, and the cult hit Dredd movie adaptation.

Yet there are also genres that have never quite recovered from the various troughs that the industry has sunk to over the past couple of decades, and thus haven’t re-emerged to share in its occasional highs. War stories have long struggled to maintain much relevance beyond nostalgia, while romance comics are also generally a thing of the past. But the titles and strips that have arguably plummeted the furthest from view from the loftiest of positions are the once-proud, and once spectacularly popular, sports comics.

It’s been a little under twenty years since the last weekly kids’ sports comic was on the shelves of newsagents across the land, in the shape of the final issue of the original Roy of the Rovers. Since then, a smattering of titles aimed at older audiences – from a teen-orientated Rovers relaunch, to the ghastly laddish newspaper spinoff Striker – have appeared and disappeared almost as quickly, but the present lack of a regular young readers’ sports title is a far cry from the genre’s heyday.

That heyday arguably extended right through to the 1980s, when Roy of the Rovers still had the power to make national news headlines with the occasional publicity stunt (such as putting its title character in a coma in a Who Shot JR?-inspired turn, or hiring members of Spandau Ballet to play for the famous Melchester Rovers); but it began in the 1950s. Comic strips with narratives based around football had existed for almost as long as the game itself – but it was in the post-war boom that such magazines took off with a vengeance.

The vanguard was led by Tiger – the paper in which Roy of the Rovers, instantly and forever more the most popular football strip, originally featured – which launched in 1954, and whose success surely contributed to the fabled prose story magazine Hotspur’s move into comics form five years later, as well as a raft of new football-themed strips in anthology mags such as Valiant and Hurricane. Finally, with IPC’s twin 1970 launches of Scorcher and Score ‘n’ Roar, there were comics that were able to fill their pages with football stories alone.

It was no surprise, really, that British comics would eventually start to look to sport to find their heroes. While military heroes were naturally somewhat in vogue after the war, there was nevertheless something of a void waiting to be filled by the fact that – attempts like Mick Anglo’s Marvelman aside – the superhero costume has never really fit the British physique in quite the same way. In a strange kind of way, Roy Race was our Superman, while someone like Bobby “of the Blues” Booth, a suspiciously similar counterpart in darker clothing, was his Batman. Just as a team such as the Justice League or Avengers features an array of heroes playing different roles, so too did the British comic strip footballers each excel in their own unique positions: goalkeepers, strikers, managers; greying legends, prodigious teenagers and promising schoolboys; even a table football wizard (the titular star of Mike’s Mini Men).

It may surprise those who think of football – or sport in general – in one-dimensional terms that it would be possible for a multitude of strips about the topic to co-exist, but over a glorious three decades, they did just that, with an admirable amount of diversity and inventiveness. It’s true that many strips chose to focus simply on the ins-and-outs of top level football in England – but in order to succeed, each new strip had to come up with a fresh hook.

There was something nicely postmodern about the construction of Jack and Jimmy, for example. Appearing in Score ‘n’ Roar – a Whizzer and Chips-esque creation featuring, as it were, “two titles in one” – the adventures of the straight-laced defender “Jack of United” appeared in one section, intertwining and contrasting with his hot-headed flair-player brother “Jimmy of City” elsewhere in the comic. The effect of the series was somewhat ruined, mind, when one transferred to the other’s club later in the run, just as the strip itself had transferred to the more successful Scorcher comic.

When football comics took greater leaps into fantasy, however, was when they generally shone even more. There was remarkable wit and creativity laced throughout Hot Shot Hamish and Mighty Mouse – originally two separate series about a kindly Hebridean giant with the hardest kick in the world, and a short, rotund, bespectacled dribbling genius who played league football around his job at a hospital, they shared a writer/artist team and unique sense of humour, and ultimately merged into a single ongoing story.

The fondly-remembered Billy’s Boots, meanwhile, was an adventure tale straight out of Boy’s Own (despite, er, actually first appearing in Scorcher). A schoolboy player with a lead-footed lack of ability, Billy Dane’s fortunes change when he discovers a pair of battered old boots in his gran’s attic, which turn out to belong to a legendary striker called Charles “Dead-Shot” Keen. Whenever he wears the boots, Billy is imbued with skills and ability reminiscent of Keen – but whenever he loses them, which happened with alarming regularity, his hopeless self returns. Admirably, the strip never confirmed whether the boots were indeed actually magical – or if Billy’s turns of skill simply came from the newfound confidence of wearing the supposedly lucky boots.

Indeed, the lessons that football comics could teach their impressionable young readers was arguably the greatest loss when they began to disappear. There was a distinct moral thread running through the majority of them – espousing virtues like fair play, honesty, and sportsmanship – and at times, particularly as the 1970s drew on, they often had plenty to say about the state of the modern game. Stark: Matchwinner For Hire told of a mercenary player who would sign for clubs on a one-match basis and charge per goal, with a “no win no fee” clause – a novel idea, albeit one that would fall foul of FIFA’s current player-registration laws. Then there was Millionaire Villa, a ridiculous and brilliant creation in which rich enthusiast – and hopeless footballer – David Bradley bought his way into the starting line-up of his local First Division club.

It could be argued that these football strips simply operated on too straightforward a moral spectrum – series such as Look out for Lefty, the Mary Whitehouse-bothering adventures of a working-class player whose mates were borderline hooligans, were the exception rather than the norm – to survive in the more cynical 1990s. And as comics themselves became a less popular fixture of newsagents, it was telling that only a football-specific comic – as opposed to more general sports tales – had been able to last as long as Roy of the Rovers did when it put out its last weekly issue in March 1993.

There were attempts to appeal to a more “edgy” market with the monthly spinoff later that year – and the talent and credentials of its new roster of creators, including Rob Davis and Sean Longcroft, were undeniable – but it was a short-lived return. A 1997 relaunch of the strip in the pages of Match of the Day magazine attempted to recapture the simpler feel of the original stories, but offered little more than nostalgic appeal.

And it’s hard to argue with the suggestion that perhaps it’s in a nostalgic past that football comics belong. Certainly, it’s far more difficult to base convincing heroes on present-day Premier League footballers, or to pretend that the game currently has a moral core when its participants and organisers seem so lacking in one. Yet there’s also a yearning, from those of us who followed the changing fortunes of teams like Melchester Rovers, Danefield United or Railford Town as avidly as our “real life” clubs, to see those stories brought up to date. The foremost modern talents in the field have shown themselves to be adept at a greater variety of genres than at perhaps any other period in British comics history – surely there must be at least one of them who’d fancy bringing Roy Race back to life?

Roy of the Rovers takes a pass.

Seb Patrick is a freelance journalist, who blogs at Alternate Cover, has written about books-with-pictures for Wired, Comic Heroes and Comic Book Resources and is a regular contributor to When Saturday Comes.

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In the age of podcasts, the era of communal listening is over

Where once the nation would listen to radio events together, now, it is the booming podcast market that commands our attention

It’s a moment so celebrated that no TV drama about the Second World War is complete without it. At 11.15am on 3 September 1939, Neville Chamberlain made a live radio broadcast from Downing Street announcing that “this country is now at war with Germany”. A silence fell over the nation as people rushed to the wireless to hear him. The whole country was listening, but crucially, it was listening together.

Nearly eight decades later, it is difficult to imagine a communal audio event like that ever happening again. The arrival of the Walkman in 1979, since superseded by the iPod and then the smartphone, turned listening into a personal, solitary pastime. It was no longer necessary for families to get a radio on a hire-purchase arrangement and gather round it in the sitting room. The technology that delivers audio to us is now small and cheap enough for each of us to have one in our pocket (with headphones tangled around it, of course).

At the same time, the method of delivery changed, too. “Radio” ceased to indicate simply “programming transmitted by electromagnetic waves” in the late 1990s, when conventional radio stations began to make their output available on the internet. Online-only radio stations sprang up, streaming their shows directly to computers. Free from any regulation and with the internet as a free distribution platform, these early stations echoed the tone of pirate radio stations in the 1960s.

The idea of “audioblogging” – making short voice recordings available for download online – has been around since the early 1980s, but it wasn’t until 2004 that the word “podcasting” was coined by the technology journalist Ben Hammersley in an article for the Guardian. He was looking for a name for the “new boom in amateur radio” that the internet had enabled.

Thanks to technological advances, by the early 2000s, a podcaster could record a sound clip and upload it to his or her feed, and it would arrive automatically on the computer of anyone who had subscribed. Apple began to include podcasts as a default option on iPods; in 2008 iPhones offered a podcast app as standard. The market boomed.

Apple is notoriously reluctant to provide data on its products, but in 2013 it announced that there had been more than a billion podcast subscriptions through its iTunes store, which carried over 250,000 podcasts in 100 languages. In 2016, Edison Research released a study suggesting that 21 per cent of all Americans over the age of 12 had listened to at least one podcast in the past month – roughly 57 million people. Audiobooks, too, are booming in this new age of listening; the New York Times reported that
although publishing revenue in the US was down overall in the first quarter of 2016, digital audio sales had risen by 35.3 per cent.

The vast share of this listening will be solitary. This is because audio is a secondary medium. For all the talk about the rise of “second screening”, it isn’t really possible to do much more than idly scroll through Twitter on your phone as you watch television, but you can easily get things done while you listen to a podcast. Put on a pair of headphones, and you can go for a run or clean out the oven in the company of your favourite show. In this sense, the medium has been a game-changer for commuters and those doing repetitive or manual work: there’s no longer any need to put up with sniffling on the train or your boss’s obsession with Magic FM.

Though podcasts are an internet phenomenon, they have managed to remain free from the culture of trolling and abuse found elsewhere. It is difficult to make audio go viral, because it’s tricky to isolate a single moment from it in a form that can be easily shared. That also deters casual haters. You can’t just copy and paste something a host said into an insulting tweet.

Our new and solitary way of listening is reflected in the subjects that most podcasts cover. While there is the occasional mega-hit – the American true crime podcast Serial attracted 3.4 million downloads per episode in 2014, the year it launched – most shows exist in a niche. A few hundred listeners who share the host’s passion for pens or for music from antique phonographs can be enough to sustain a series over hundreds of episodes (there are real podcasts on both of these topics).

This is also where the commercial opportunity lies. It costs relatively little to produce even high-quality podcasts, compared to TV or conventional radio, yet they can ­attract very high advertising rates (thanks to the dedication of regular listeners and the trust they have in the host). The US is far ahead of the UK in this regard, and podcast advertising revenue there is expected to grow 25 per cent year on year, reaching half a billion dollars in 2020. Where this was once a hobby for internet enthusiasts, it is now big business, with venture capitalists investing in new networks and production companies. The US network Gimlet attracted $6m in funding in 2015. However, in the UK, the BBC crowds out smaller, independent operations (the trade-off is that it makes undeniably outstanding programmes).

There is even a movement to make listening a communal activity again. The same hipsters responsible for the resurgence of vinyl sales are organising “listening parties” at trendy venues with high-quality sound systems. Live shows have become an important source of revenue for podcasters. Eleanor McDowall, a producer at the Falling Tree radio production company, organises subtitled “screenings” for podcasts in languages other than English. I even have a friend who is part of a “podcast club”, run on the same lines as a monthly book group, with a group of people coming together to discuss one show on a regular schedule.

The next big technological breakthrough for audio will be when cars can support internet-based shows as easily as conventional radio. We might never again gather around the wireless, but our family holidays could be much improved by a podcast.

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times