The rise and fall of the great British football comic

Will there ever be room for another Roy of the Rovers?

In a number of areas, British comics are enjoying something of a resurgence at the moment. There are a slew of intelligent and inventive indie comics creators, particularly working in the autobiographical field, in print and online. British writers and artists are again among the foremost talents pushing the envelope in the mainstream superhero field. And even 2000 AD is going through a fresh purple patch of critical acclaim and publicity for both the weekly comic, and the cult hit Dredd movie adaptation.

Yet there are also genres that have never quite recovered from the various troughs that the industry has sunk to over the past couple of decades, and thus haven’t re-emerged to share in its occasional highs. War stories have long struggled to maintain much relevance beyond nostalgia, while romance comics are also generally a thing of the past. But the titles and strips that have arguably plummeted the furthest from view from the loftiest of positions are the once-proud, and once spectacularly popular, sports comics.

It’s been a little under twenty years since the last weekly kids’ sports comic was on the shelves of newsagents across the land, in the shape of the final issue of the original Roy of the Rovers. Since then, a smattering of titles aimed at older audiences – from a teen-orientated Rovers relaunch, to the ghastly laddish newspaper spinoff Striker – have appeared and disappeared almost as quickly, but the present lack of a regular young readers’ sports title is a far cry from the genre’s heyday.

That heyday arguably extended right through to the 1980s, when Roy of the Rovers still had the power to make national news headlines with the occasional publicity stunt (such as putting its title character in a coma in a Who Shot JR?-inspired turn, or hiring members of Spandau Ballet to play for the famous Melchester Rovers); but it began in the 1950s. Comic strips with narratives based around football had existed for almost as long as the game itself – but it was in the post-war boom that such magazines took off with a vengeance.

The vanguard was led by Tiger – the paper in which Roy of the Rovers, instantly and forever more the most popular football strip, originally featured – which launched in 1954, and whose success surely contributed to the fabled prose story magazine Hotspur’s move into comics form five years later, as well as a raft of new football-themed strips in anthology mags such as Valiant and Hurricane. Finally, with IPC’s twin 1970 launches of Scorcher and Score ‘n’ Roar, there were comics that were able to fill their pages with football stories alone.

It was no surprise, really, that British comics would eventually start to look to sport to find their heroes. While military heroes were naturally somewhat in vogue after the war, there was nevertheless something of a void waiting to be filled by the fact that – attempts like Mick Anglo’s Marvelman aside – the superhero costume has never really fit the British physique in quite the same way. In a strange kind of way, Roy Race was our Superman, while someone like Bobby “of the Blues” Booth, a suspiciously similar counterpart in darker clothing, was his Batman. Just as a team such as the Justice League or Avengers features an array of heroes playing different roles, so too did the British comic strip footballers each excel in their own unique positions: goalkeepers, strikers, managers; greying legends, prodigious teenagers and promising schoolboys; even a table football wizard (the titular star of Mike’s Mini Men).

It may surprise those who think of football – or sport in general – in one-dimensional terms that it would be possible for a multitude of strips about the topic to co-exist, but over a glorious three decades, they did just that, with an admirable amount of diversity and inventiveness. It’s true that many strips chose to focus simply on the ins-and-outs of top level football in England – but in order to succeed, each new strip had to come up with a fresh hook.

There was something nicely postmodern about the construction of Jack and Jimmy, for example. Appearing in Score ‘n’ Roar – a Whizzer and Chips-esque creation featuring, as it were, “two titles in one” – the adventures of the straight-laced defender “Jack of United” appeared in one section, intertwining and contrasting with his hot-headed flair-player brother “Jimmy of City” elsewhere in the comic. The effect of the series was somewhat ruined, mind, when one transferred to the other’s club later in the run, just as the strip itself had transferred to the more successful Scorcher comic.

When football comics took greater leaps into fantasy, however, was when they generally shone even more. There was remarkable wit and creativity laced throughout Hot Shot Hamish and Mighty Mouse – originally two separate series about a kindly Hebridean giant with the hardest kick in the world, and a short, rotund, bespectacled dribbling genius who played league football around his job at a hospital, they shared a writer/artist team and unique sense of humour, and ultimately merged into a single ongoing story.

The fondly-remembered Billy’s Boots, meanwhile, was an adventure tale straight out of Boy’s Own (despite, er, actually first appearing in Scorcher). A schoolboy player with a lead-footed lack of ability, Billy Dane’s fortunes change when he discovers a pair of battered old boots in his gran’s attic, which turn out to belong to a legendary striker called Charles “Dead-Shot” Keen. Whenever he wears the boots, Billy is imbued with skills and ability reminiscent of Keen – but whenever he loses them, which happened with alarming regularity, his hopeless self returns. Admirably, the strip never confirmed whether the boots were indeed actually magical – or if Billy’s turns of skill simply came from the newfound confidence of wearing the supposedly lucky boots.

Indeed, the lessons that football comics could teach their impressionable young readers was arguably the greatest loss when they began to disappear. There was a distinct moral thread running through the majority of them – espousing virtues like fair play, honesty, and sportsmanship – and at times, particularly as the 1970s drew on, they often had plenty to say about the state of the modern game. Stark: Matchwinner For Hire told of a mercenary player who would sign for clubs on a one-match basis and charge per goal, with a “no win no fee” clause – a novel idea, albeit one that would fall foul of FIFA’s current player-registration laws. Then there was Millionaire Villa, a ridiculous and brilliant creation in which rich enthusiast – and hopeless footballer – David Bradley bought his way into the starting line-up of his local First Division club.

It could be argued that these football strips simply operated on too straightforward a moral spectrum – series such as Look out for Lefty, the Mary Whitehouse-bothering adventures of a working-class player whose mates were borderline hooligans, were the exception rather than the norm – to survive in the more cynical 1990s. And as comics themselves became a less popular fixture of newsagents, it was telling that only a football-specific comic – as opposed to more general sports tales – had been able to last as long as Roy of the Rovers did when it put out its last weekly issue in March 1993.

There were attempts to appeal to a more “edgy” market with the monthly spinoff later that year – and the talent and credentials of its new roster of creators, including Rob Davis and Sean Longcroft, were undeniable – but it was a short-lived return. A 1997 relaunch of the strip in the pages of Match of the Day magazine attempted to recapture the simpler feel of the original stories, but offered little more than nostalgic appeal.

And it’s hard to argue with the suggestion that perhaps it’s in a nostalgic past that football comics belong. Certainly, it’s far more difficult to base convincing heroes on present-day Premier League footballers, or to pretend that the game currently has a moral core when its participants and organisers seem so lacking in one. Yet there’s also a yearning, from those of us who followed the changing fortunes of teams like Melchester Rovers, Danefield United or Railford Town as avidly as our “real life” clubs, to see those stories brought up to date. The foremost modern talents in the field have shown themselves to be adept at a greater variety of genres than at perhaps any other period in British comics history – surely there must be at least one of them who’d fancy bringing Roy Race back to life?

Roy of the Rovers takes a pass.

Seb Patrick is a freelance journalist, who blogs at Alternate Cover, has written about books-with-pictures for Wired, Comic Heroes and Comic Book Resources and is a regular contributor to When Saturday Comes.

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Leader: On capitalism and insecurity

The truth behind Philip Green's business practices is out, as Theresa May pledges to ensure the benefits of growth are shared amongst workers.

Although it sounds contradictory, we should count ourselves lucky to read about the hideous business practices at Sports Direct and the management failures that led to the collapse of British Home Stores (BHS). Such stories are hard to investigate and even harder to bring out into the open. That both firms were excoriated by select committees proves that parliament still has teeth.

It is less comforting to wonder why the two retailers were allowed to operate as they did in the first place. Sports Direct pursued “Victorian” working practices, according to Iain Wright, the chair of the committee on business, innovation and skills. The firm is being investigated over allegations that it did not pay the National Minimum Wage, while staff were treated in a “punitive” and “appalling” manner. They were penalised for taking breaks to drink water, and some claimed that they were promised permanent contracts in ­exchange for sexual favours.

Days later, another select committee castigated Sir Philip Green, the former owner of BHS, describing what had happened at the company as the “unacceptable face of capitalism”. The Green family extracted more than £300m from BHS – “systematic plunder”, according to the parliamentary report – even as its pension fund was accumulating a deficit of £571m. Although the committee also criticised Dominic Chappell, who bought BHS a year ago, it concluded: “The ultimate fate of the company was sealed on the day it was sold.”

It would be easy to dismiss Sports Direct and BHS as isolated cases. Yet there is an important connection between them and it is one that illuminates the tides in British politics. Both highlight how economic insecurity has become central to the lives of far too many people in the UK.

Sports Direct treated workers with contempt and left them terrified of losing their employment. The downfall of BHS, meanwhile, cost 11,000 workers their jobs and left its pensioners needing government assistance. Sir Philip Green retains his title, although the shadow chancellor, John McDonnell, has called for it to be rescinded. After all, the committee found “little to support the reputation for retail business acumen for which he received his knighthood”.

In this climate, it is easy to understand the widespread mistrust of private companies. As the business, innovation and skills select committee report concluded: “Although Sports Direct is a particularly bad example of a business that exploits its workers in order to maximise its profits, it is unlikely that it is the only organisation that operates in such a way.”

Anger about the behaviour of companies such as BHS and Sports Direct is rife and was palpable during last month’s referendum on the European Union. In Bolsover, the constituency in which Sports Direct has its main warehouse, 71 per cent of voters opted to leave the EU. Little wonder that voters there did not feel inclined to listen to warnings from the same big businesses that treated them and other people they knew so badly. The company, whose buildings occupied the site of a former coal tip pit, also relied on immigrants who would be less able to insist on employment rights.

Now that the problems have been elucidated so clearly, we must strive to find solutions. As Britain negotiates its exit from the EU, the hard-won labour gains of the 20th century – workers’ rights, provision of state pensions and the minimum wage – must be protected and expanded.

The new Prime Minister, Theresa May, has rightly taken heed of public anger against corporate greed. She has pledged (in statements that could have come from Ed Miliband) to curb irresponsible behaviour and ensure that the benefits of growth are shared. She has supported ideas such as worker representatives on company boards and strengthening the power of shareholders by making their votes on director ­remuneration binding, rather than advisory.

While the Conservatives audaciously try to portray themselves as the “workers’ party”, Labour must campaign hard to ensure that Mrs May backs up her promising rhetoric with meaningful policies. For the good of the nation, business leaders such as Sir Philip Green and Mike Ashley of Sports Direct must be held to account for their actions.

This article first appeared in the 28 July 2016 issue of the New Statesman, Summer Double Issue