Kids Read Comics: a popular revival

"Comics aren't for kids anymore!" is a tired cliché: what about the comics which really are for kids? Laura Sneddon writes about the strengths of all-ages comics for British Comics Week.

Children's comics have enjoyed a major resurgence in 2012, despite the doom and gloom headlines that the media has run with. As Charlie Brooker wrote earlier this year, reports of The Dandy's death were indeed greatly exaggerated, with the famously long-living comic making the jump to the digital realm in the face of falling physical sales. Not a death then, but a regeneration that takes the best of what has gone before, gives it a slightly different personality, and possibly a new pair of converse or quirky bow tie.

Meanwhile, The Beano Annual is again one of the top selling annuals of the year, and within the book trade, Nielsen figures for the first half of 2012 revealed that the second biggest grower in revenue was “Children's Comic Strip Fiction”, boasting a growth of 86 per cent year on year. While Jeff Kinney's Diary of a Wimpy Kid books – part prose, part comic illustrations – of course lead the way, sales are also picking up on old favourites Tintin and the Marvel Adventures series, as well as relative newcomers including Garen Ewing's *The Rainbow Orchid*.

In the newsstands too, there is much to celebrate. While The Dandy was obviously struggling to match its once lofty (and now surely impossible!) weekly sales of over 2 million, trend hugging children's magazines such as Moshi Monsters boast a monthly circulation of 227,958 and include comic features. The Simpsons Comic still scores brilliant sales every month, while The Beano sits at a fairly healthy, and consistent, 30,000+ per week.

Compared with sales of old, it would be easy to get a little misty eyed over the loss of those once staggering sales and wide eyed variety. But when competing with games, television, and all the free stuff that the pesky internet provides, it's heartening to see that kids really do still want to pick up comics – even as nostalgic adults grumble about the plastic toys attached to the front. But newsagent space does come at a premium, and as trends rather than originality dominated sales, things started to look a little stale.

Enter The Phoenix. Launched in January this year, the weekly children's comics anthology has been a welcome revelation. Packed to the brim with serialised adventure stories, humour strips and text stories, The Phoenix has become a firm favourite with fans of all ages. The range of talent on display is mouth watering: Jamie Smart, Kate Brown, Simone Lia, Gary Northfield, Dave Shelton, Paul Duffield, and Chris Riddell are just a few of the names on board, with a new strip in the works from Sarah McIntyre and Carnegie-winning novelist Philip Reeve.

Favourite strips include Star Cat, a cat spaceship with a brave crew who boldly blunder where no crew has blundered before; Bunny Vs Monkey, featuring a failed monkey astronaut who decides his crash landing site must be a new world; Planet of the Shapes starring grumpy geometry; Corpse Talk, exhuming famous bodies for informative interviews; and Gary's Garden, where all manner of madness is happening at the bottom of the lawn.

What makes The Phoenix unique is not only the fact that it isn't just all humour based strips like many peer publications, but that it is such an intelligently made and lovingly put together comic. It's a real nostalgic trip for comics fans of old, yet young and fresh enough to avoid the patronising pitfalls of talking down to its audience. The Phoenix is to reading what Horrible Histories is to history lessons: it entertains, educates and encourages you to find out more. Oh, and it's pretty good for kids too. Ahem.

Unfortunately, this comic is a little harder to get a hold of, stocked only in Waitrose and some independent book shops, but it is available on subscription, much like the various children's magazines that flooded the market when I was a child in the 90s (Farthing Wood Friends, how I loved you). With 49 issues and counting now published, it appears the comics anthology is back in business.

The Dandy Online launched last week, reintroducing favourite characters including Desperate Dan, Bananaman, The Numskulls, Brassneck, and introducing an all new team of classic British superheroes, Retro Active. From Jamie Smart's new take on the Numskulls to recontextualising Dan as a legendary figure (allowing for more outlandish fare) it's a bold move for the Dundee-based team, yet it is encouraging that one of the longest running comics in the world is willing to experiment with new formats in the face of a changing market.

The new look has been based around portability, with a dedicated app set to launch "as soon as possible". Children may not be reading as many comics as they did 50 years ago, but mobile phone content is a hot property. Using a credit based system to allow users to tailor content to their own interests, while running extras such as print-out projects and puzzles on the website help keep the focus on interactivity. While the comics do use some animation, it mostly mimics the movement of a comic page as the eye would normally track. Pacing is still set by the reader, particularly important for a comic read by younger children.

Humour is the priority, but superhero strip Retro Active is an interesting switch up, playing it straight and echoing the early days of The Dandy when adventure material ran alongside the slapstick. The Amazing Mr X was Britain's first bona fide superhero, though perhaps not quite so glamorous as his American cousins. As Grant Morrison joked earlier this year, “He could leap about eight feet in the air! He can lift a table!” Retro Active sees a more impressive Mr X return, alongside other half-remembered heroes, villains, and wonderfully, two female superheroes too.

There are still clearly some bugs to iron out, and without the app it is difficult to judge how this new format will perform, but it certainly seems to be keeping the old spirit of The Dandy alive and well.

Dandy publishers DC Thomson definitely have form on the digital front, with their Commando app proving popular with readers, helped perhaps by the aspect ratio of the war comic anthology fitting a tablet screen perfectly. There is no data available on circulation figures, and estimates put the weekly sales of the physical edition of Commando at less than 10,000. However, the digital subscription service is reportedly popular, and the collected pocket editions in book shops are flying off the shelves: four more titles were published this year, with another four due in February. The £5.99 price tag for 200+ pages is very enticing as a pocket-money purchase, and it doesn't seem to be just nostalgic fathers who are snapping these up.

This is perhaps a market that 2000 AD have become more aware of in the last year too, with new digest-size editions of classic Judge Dredd stories being published at digest-size prices (£6.99, compared to £15.99 for the larger "Case Files"). These older storylines, in contrast to the 2000 AD of today, are also generally suitable for ten-year-olds and up, offering an alternative for children who prefer a little more grit in their reading.

To complete the cross-platform appeal of these various contenders, what we really need now is to see some lovely collections from The Phoenix, and some nostalgic reprints of departed characters like Korky the Cat. Repackaging the old, getting the new into book shops, and embracing the opportunities that digital can bring: children's comics are once again at the forefront of comics innovation and originality.

A portion of the cover to the Phoenix #5, by Kate Brown. Image: The Phoenix

Laura Sneddon is a freelance journalist. Find more of her work at comicbookgrrrl.com

Stavros Damos for the New Statesman
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A L Kennedy Q&A: “Of course we’re all doomed"

The novelist talks wise politicians, time travel and Captain Haddock. 

What’s your earliest memory?
I’m not sure my early memories are that real. I recall pulling a doorknob off in the hallway in an attempt to leave home, because I was walking away from salad and was never going back . . . Salad back then was limited and scary.

Who was your childhood hero?
I was fond of Captain Haddock. And impressed by Henry Dunant. My heroes were mainly in books. My adult heroes would be numerous. The Lakota (and other) folks resisting the Dakota Access Pipeline are amazing. Bill Nighy is quietly doing amazingnesses on behalf of others. The whole of Médecins sans Frontières – they’re extraordinary. Lots of people do amazing things but don’t get mentioned. We are constantly given the impression by politicians and the media that everyone else is a bastard. It’s not true.

What was the last book that made you envy the writer?
I don’t think that’s ever happened. I’m always happy to read a wonderful book. But I guess I have envied writers who have been to amazing places or lived in amazing times and been useful. Rebecca West, then, Chekhov, Robert Louis Stevenson.

What politician, past or present, do you look up to?
Nelson Mandela was very wise about a number of things. Václav Havel and Gandhi also. In the present, the mayor of Düsseldorf is pretty impressive. So is Nicola Sturgeon. They’re people you can stand to be in the same room with – which is unusual in politics.

What would be your Mastermind special subject?
Anything I enjoy knowing would get spoiled by having to sit and spit out chips of it. Plus: my memory is on temporary leave of absence while I have the menopause.

Which time and place, other than your own, would you like to live in?
I’d like to have visited Shakespeare’s London – awful to live there. The UK in 1946-50 would fascinate me. And I’d like to have been in the US for the Sixties.

What’s your theme tune?
Depends. Bits of Dylan, lots of Elvis Costello, “Bread and Roses”, some First World War songs.

What’s the best piece of advice you’ve ever received?
I was told that if I held on and passed my forties, life would be infinitely more fun. I did and it is.

What’s currently bugging you?
Don’t get me started. Let’s boil it all down to ambient cruelty and stupidity. We seem intent on becoming extinct. And if we go on as we are – we kind of should.

What single thing would make your life better?
I can’t tell you. But it would.

If you weren’t a writer what would you be?
No idea. I quite liked bits of acting – that’s tough, though. I like painting, in the sense of decorating. I wouldn’t mind being a painter.

When were you happiest?
I would imagine it’s all the times when I’ve forgotten about being me entirely and been completely involved in something other – nature, writing, giving a shit about someone else . . .

Are we all doomed?
Yes, of course. We always are. We all die. That’s why we ought to be kind. 

A L Kennedy’s “Serious Sweet” is newly published in paperback by Vintage. Her children’s book “Uncle Shawn and Bill and the Almost Entirely Unplanned Adventure” is published by Walker Books

This article first appeared in the 25 May 2017 issue of the New Statesman, Why Islamic State targets Britain

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