Kids Read Comics: a popular revival

"Comics aren't for kids anymore!" is a tired cliché: what about the comics which really are for kids? Laura Sneddon writes about the strengths of all-ages comics for British Comics Week.

Children's comics have enjoyed a major resurgence in 2012, despite the doom and gloom headlines that the media has run with. As Charlie Brooker wrote earlier this year, reports of The Dandy's death were indeed greatly exaggerated, with the famously long-living comic making the jump to the digital realm in the face of falling physical sales. Not a death then, but a regeneration that takes the best of what has gone before, gives it a slightly different personality, and possibly a new pair of converse or quirky bow tie.

Meanwhile, The Beano Annual is again one of the top selling annuals of the year, and within the book trade, Nielsen figures for the first half of 2012 revealed that the second biggest grower in revenue was “Children's Comic Strip Fiction”, boasting a growth of 86 per cent year on year. While Jeff Kinney's Diary of a Wimpy Kid books – part prose, part comic illustrations – of course lead the way, sales are also picking up on old favourites Tintin and the Marvel Adventures series, as well as relative newcomers including Garen Ewing's *The Rainbow Orchid*.

In the newsstands too, there is much to celebrate. While The Dandy was obviously struggling to match its once lofty (and now surely impossible!) weekly sales of over 2 million, trend hugging children's magazines such as Moshi Monsters boast a monthly circulation of 227,958 and include comic features. The Simpsons Comic still scores brilliant sales every month, while The Beano sits at a fairly healthy, and consistent, 30,000+ per week.

Compared with sales of old, it would be easy to get a little misty eyed over the loss of those once staggering sales and wide eyed variety. But when competing with games, television, and all the free stuff that the pesky internet provides, it's heartening to see that kids really do still want to pick up comics – even as nostalgic adults grumble about the plastic toys attached to the front. But newsagent space does come at a premium, and as trends rather than originality dominated sales, things started to look a little stale.

Enter The Phoenix. Launched in January this year, the weekly children's comics anthology has been a welcome revelation. Packed to the brim with serialised adventure stories, humour strips and text stories, The Phoenix has become a firm favourite with fans of all ages. The range of talent on display is mouth watering: Jamie Smart, Kate Brown, Simone Lia, Gary Northfield, Dave Shelton, Paul Duffield, and Chris Riddell are just a few of the names on board, with a new strip in the works from Sarah McIntyre and Carnegie-winning novelist Philip Reeve.

Favourite strips include Star Cat, a cat spaceship with a brave crew who boldly blunder where no crew has blundered before; Bunny Vs Monkey, featuring a failed monkey astronaut who decides his crash landing site must be a new world; Planet of the Shapes starring grumpy geometry; Corpse Talk, exhuming famous bodies for informative interviews; and Gary's Garden, where all manner of madness is happening at the bottom of the lawn.

What makes The Phoenix unique is not only the fact that it isn't just all humour based strips like many peer publications, but that it is such an intelligently made and lovingly put together comic. It's a real nostalgic trip for comics fans of old, yet young and fresh enough to avoid the patronising pitfalls of talking down to its audience. The Phoenix is to reading what Horrible Histories is to history lessons: it entertains, educates and encourages you to find out more. Oh, and it's pretty good for kids too. Ahem.

Unfortunately, this comic is a little harder to get a hold of, stocked only in Waitrose and some independent book shops, but it is available on subscription, much like the various children's magazines that flooded the market when I was a child in the 90s (Farthing Wood Friends, how I loved you). With 49 issues and counting now published, it appears the comics anthology is back in business.

The Dandy Online launched last week, reintroducing favourite characters including Desperate Dan, Bananaman, The Numskulls, Brassneck, and introducing an all new team of classic British superheroes, Retro Active. From Jamie Smart's new take on the Numskulls to recontextualising Dan as a legendary figure (allowing for more outlandish fare) it's a bold move for the Dundee-based team, yet it is encouraging that one of the longest running comics in the world is willing to experiment with new formats in the face of a changing market.

The new look has been based around portability, with a dedicated app set to launch "as soon as possible". Children may not be reading as many comics as they did 50 years ago, but mobile phone content is a hot property. Using a credit based system to allow users to tailor content to their own interests, while running extras such as print-out projects and puzzles on the website help keep the focus on interactivity. While the comics do use some animation, it mostly mimics the movement of a comic page as the eye would normally track. Pacing is still set by the reader, particularly important for a comic read by younger children.

Humour is the priority, but superhero strip Retro Active is an interesting switch up, playing it straight and echoing the early days of The Dandy when adventure material ran alongside the slapstick. The Amazing Mr X was Britain's first bona fide superhero, though perhaps not quite so glamorous as his American cousins. As Grant Morrison joked earlier this year, “He could leap about eight feet in the air! He can lift a table!” Retro Active sees a more impressive Mr X return, alongside other half-remembered heroes, villains, and wonderfully, two female superheroes too.

There are still clearly some bugs to iron out, and without the app it is difficult to judge how this new format will perform, but it certainly seems to be keeping the old spirit of The Dandy alive and well.

Dandy publishers DC Thomson definitely have form on the digital front, with their Commando app proving popular with readers, helped perhaps by the aspect ratio of the war comic anthology fitting a tablet screen perfectly. There is no data available on circulation figures, and estimates put the weekly sales of the physical edition of Commando at less than 10,000. However, the digital subscription service is reportedly popular, and the collected pocket editions in book shops are flying off the shelves: four more titles were published this year, with another four due in February. The £5.99 price tag for 200+ pages is very enticing as a pocket-money purchase, and it doesn't seem to be just nostalgic fathers who are snapping these up.

This is perhaps a market that 2000 AD have become more aware of in the last year too, with new digest-size editions of classic Judge Dredd stories being published at digest-size prices (£6.99, compared to £15.99 for the larger "Case Files"). These older storylines, in contrast to the 2000 AD of today, are also generally suitable for ten-year-olds and up, offering an alternative for children who prefer a little more grit in their reading.

To complete the cross-platform appeal of these various contenders, what we really need now is to see some lovely collections from The Phoenix, and some nostalgic reprints of departed characters like Korky the Cat. Repackaging the old, getting the new into book shops, and embracing the opportunities that digital can bring: children's comics are once again at the forefront of comics innovation and originality.

A portion of the cover to the Phoenix #5, by Kate Brown. Image: The Phoenix

Laura Sneddon is a freelance journalist. Find more of her work at comicbookgrrrl.com

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I worked as a teacher – so I can tell you how regressive grammar schools are

The grammars and "comprehensives" of Kent make for an unequal system. So why does Theresa May consider the county a model for the future?

In 1959 my parents moved me from a Roman Catholic primary school to the junior branch of King Henry VIII, Coventry’s most high-profile grammar. The head teacher berated my mother for betraying the one true faith, but although she was born in Galway, my mum was as relaxed about her religion as she was about her native roots. Any strong feelings about the English Reformation had disappeared around the same time as her Irish accent. Her voice gave no clue to where she was from and – as a result of a wartime commission – the same was true of my father. Together, Mrs and Mr Smith embodied postwar Britain’s first-generation upwardly mobile middle class.

Their aspiration and ambition were so strong that my mother saw no problem in paying for me to attend a Protestant school. Why, you may ask, did my dad, a middle manager and by no means well off, agree to pay the fees? Quite simply, my parents were keen that I pass the eleven-plus.

King Henry VIII School benefited from the direct grant scheme, introduced after the Education Act 1944. In Coventry, the two direct grant schools were centuries old and were paid a fee by the government to educate the fifth or so of boys who passed the eleven-plus. When secondary education in Coventry became comprehensive in the mid-1970s, King Henry VIII went fully independent; today, it charges fees of more than £10,000 per year.

A few years ago, I returned to my old school for a memorial service. As I left, I saw a small group of smartly dressed men in their late seventies. They had strong Coventry accents and intended to “go down the club” after the service. It occurred to me that they represented the small number of working-class lads who, in the years immediately after the Second World War, were lucky enough to pass the eleven-plus and (no doubt with their parents making huge sacrifices) attend “the grammar”. But by the time I moved up to King Henry VIII’s senior school in 1963 there appeared to be no one in my A-stream class from a working-class background.

From the early 1950s, many of the newly affluent middle classes used their financial power to give their children an advantage in terms of selection. My parents paid for a privileged education that placed top importance on preparation for the eleven-plus. In my class, only one boy failed the life-determining test. Today, no less than 13 per cent of entrants to the 163 grammar schools still in the state system are privately educated. No wonder preparatory schools have responded enthusiastically to Theresa May’s plans to reverse the educational orthodoxy of the past five decades.

Nowhere has the rebranding of secondary moderns as “comprehensives” been more shameless than in Kent, where the Conservative-controlled council has zealously protected educational selection. Each secondary modern in east Kent, where I taught in the 1970s, has since been named and renamed in a fruitless attempt to convince students that failing to secure a place at grammar school makes no difference to their educational experience and prospects. That is a hard message to sell to the two-thirds of ten-year-olds who fail the Kent test.

Investment and academy status have transformed the teaching environment, which a generation ago was disgraceful (I recall the lower school of a secondary modern in Canterbury as almost literally Edwardian). Ofsted inspections confirm that teachers in non-grammar schools do an amazing job, against all the odds. Nevertheless, selection reinforces social deprivation and limited aspiration in the poorest parts of the south-east of England, notably Thanet and the north Kent coastline.

A third of children in Thanet live in poverty. According to local sources (including a cross-party report of Kent councillors in 2014), disadvantaged children make up less than 9 per cent of pupils in grammar schools but 30 per cent at secondary moderns. University admissions tutors confirm the low number of applications from areas such as Thanet relative to the UK average. Though many of Kent’s secondary moderns exceed expectations, the county has the most underperforming schools in the UK.

When I began my teaching career, I was appallingly ignorant of the harsh realities of a secondary education for children who are told at the age of 11 that they are failures. Spending the years from seven to 17 at King Henry VIII School had cocooned me. More than 40 years later, I can see how little has changed in Kent – and yet, perversely, the Prime Minister perceives the county’s education system as a model for the future.

This article first appeared in the 22 September 2016 issue of the New Statesman, The New Times