Kids Read Comics: a popular revival

"Comics aren't for kids anymore!" is a tired cliché: what about the comics which really are for kids? Laura Sneddon writes about the strengths of all-ages comics for British Comics Week.

Children's comics have enjoyed a major resurgence in 2012, despite the doom and gloom headlines that the media has run with. As Charlie Brooker wrote earlier this year, reports of The Dandy's death were indeed greatly exaggerated, with the famously long-living comic making the jump to the digital realm in the face of falling physical sales. Not a death then, but a regeneration that takes the best of what has gone before, gives it a slightly different personality, and possibly a new pair of converse or quirky bow tie.

Meanwhile, The Beano Annual is again one of the top selling annuals of the year, and within the book trade, Nielsen figures for the first half of 2012 revealed that the second biggest grower in revenue was “Children's Comic Strip Fiction”, boasting a growth of 86 per cent year on year. While Jeff Kinney's Diary of a Wimpy Kid books – part prose, part comic illustrations – of course lead the way, sales are also picking up on old favourites Tintin and the Marvel Adventures series, as well as relative newcomers including Garen Ewing's *The Rainbow Orchid*.

In the newsstands too, there is much to celebrate. While The Dandy was obviously struggling to match its once lofty (and now surely impossible!) weekly sales of over 2 million, trend hugging children's magazines such as Moshi Monsters boast a monthly circulation of 227,958 and include comic features. The Simpsons Comic still scores brilliant sales every month, while The Beano sits at a fairly healthy, and consistent, 30,000+ per week.

Compared with sales of old, it would be easy to get a little misty eyed over the loss of those once staggering sales and wide eyed variety. But when competing with games, television, and all the free stuff that the pesky internet provides, it's heartening to see that kids really do still want to pick up comics – even as nostalgic adults grumble about the plastic toys attached to the front. But newsagent space does come at a premium, and as trends rather than originality dominated sales, things started to look a little stale.

Enter The Phoenix. Launched in January this year, the weekly children's comics anthology has been a welcome revelation. Packed to the brim with serialised adventure stories, humour strips and text stories, The Phoenix has become a firm favourite with fans of all ages. The range of talent on display is mouth watering: Jamie Smart, Kate Brown, Simone Lia, Gary Northfield, Dave Shelton, Paul Duffield, and Chris Riddell are just a few of the names on board, with a new strip in the works from Sarah McIntyre and Carnegie-winning novelist Philip Reeve.

Favourite strips include Star Cat, a cat spaceship with a brave crew who boldly blunder where no crew has blundered before; Bunny Vs Monkey, featuring a failed monkey astronaut who decides his crash landing site must be a new world; Planet of the Shapes starring grumpy geometry; Corpse Talk, exhuming famous bodies for informative interviews; and Gary's Garden, where all manner of madness is happening at the bottom of the lawn.

What makes The Phoenix unique is not only the fact that it isn't just all humour based strips like many peer publications, but that it is such an intelligently made and lovingly put together comic. It's a real nostalgic trip for comics fans of old, yet young and fresh enough to avoid the patronising pitfalls of talking down to its audience. The Phoenix is to reading what Horrible Histories is to history lessons: it entertains, educates and encourages you to find out more. Oh, and it's pretty good for kids too. Ahem.

Unfortunately, this comic is a little harder to get a hold of, stocked only in Waitrose and some independent book shops, but it is available on subscription, much like the various children's magazines that flooded the market when I was a child in the 90s (Farthing Wood Friends, how I loved you). With 49 issues and counting now published, it appears the comics anthology is back in business.

The Dandy Online launched last week, reintroducing favourite characters including Desperate Dan, Bananaman, The Numskulls, Brassneck, and introducing an all new team of classic British superheroes, Retro Active. From Jamie Smart's new take on the Numskulls to recontextualising Dan as a legendary figure (allowing for more outlandish fare) it's a bold move for the Dundee-based team, yet it is encouraging that one of the longest running comics in the world is willing to experiment with new formats in the face of a changing market.

The new look has been based around portability, with a dedicated app set to launch "as soon as possible". Children may not be reading as many comics as they did 50 years ago, but mobile phone content is a hot property. Using a credit based system to allow users to tailor content to their own interests, while running extras such as print-out projects and puzzles on the website help keep the focus on interactivity. While the comics do use some animation, it mostly mimics the movement of a comic page as the eye would normally track. Pacing is still set by the reader, particularly important for a comic read by younger children.

Humour is the priority, but superhero strip Retro Active is an interesting switch up, playing it straight and echoing the early days of The Dandy when adventure material ran alongside the slapstick. The Amazing Mr X was Britain's first bona fide superhero, though perhaps not quite so glamorous as his American cousins. As Grant Morrison joked earlier this year, “He could leap about eight feet in the air! He can lift a table!” Retro Active sees a more impressive Mr X return, alongside other half-remembered heroes, villains, and wonderfully, two female superheroes too.

There are still clearly some bugs to iron out, and without the app it is difficult to judge how this new format will perform, but it certainly seems to be keeping the old spirit of The Dandy alive and well.

Dandy publishers DC Thomson definitely have form on the digital front, with their Commando app proving popular with readers, helped perhaps by the aspect ratio of the war comic anthology fitting a tablet screen perfectly. There is no data available on circulation figures, and estimates put the weekly sales of the physical edition of Commando at less than 10,000. However, the digital subscription service is reportedly popular, and the collected pocket editions in book shops are flying off the shelves: four more titles were published this year, with another four due in February. The £5.99 price tag for 200+ pages is very enticing as a pocket-money purchase, and it doesn't seem to be just nostalgic fathers who are snapping these up.

This is perhaps a market that 2000 AD have become more aware of in the last year too, with new digest-size editions of classic Judge Dredd stories being published at digest-size prices (£6.99, compared to £15.99 for the larger "Case Files"). These older storylines, in contrast to the 2000 AD of today, are also generally suitable for ten-year-olds and up, offering an alternative for children who prefer a little more grit in their reading.

To complete the cross-platform appeal of these various contenders, what we really need now is to see some lovely collections from The Phoenix, and some nostalgic reprints of departed characters like Korky the Cat. Repackaging the old, getting the new into book shops, and embracing the opportunities that digital can bring: children's comics are once again at the forefront of comics innovation and originality.

A portion of the cover to the Phoenix #5, by Kate Brown. Image: The Phoenix

Laura Sneddon is a freelance journalist. Find more of her work at comicbookgrrrl.com

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The Autumn Statement proved it – we need a real alternative to austerity, now

Theresa May’s Tories have missed their chance to rescue the British economy.

After six wasted years of failed Conservative austerity measures, Philip Hammond had the opportunity last month in the Autumn Statement to change course and put in place the economic policies that would deliver greater prosperity, and make sure it was fairly shared.

Instead, he chose to continue with cuts to public services and in-work benefits while failing to deliver the scale of investment needed to secure future prosperity. The sense of betrayal is palpable.

The headline figures are grim. An analysis by the Institute for Fiscal Studies shows that real wages will not recover their 2008 levels even after 2020. The Tories are overseeing a lost decade in earnings that is, in the words Paul Johnson, the director of the IFS, “dreadful” and unprecedented in modern British history.

Meanwhile, the Treasury’s own analysis shows the cuts falling hardest on the poorest 30 per cent of the population. The Office for Budget Responsibility has reported that it expects a £122bn worsening in the public finances over the next five years. Of this, less than half – £59bn – is due to the Tories’ shambolic handling of Brexit. Most of the rest is thanks to their mishandling of the domestic economy.

 

Time to invest

The Tories may think that those people who are “just about managing” are an electoral demographic, but for Labour they are our friends, neighbours and the people we represent. People in all walks of life needed something better from this government, but the Autumn Statement was a betrayal of the hopes that they tried to raise beforehand.

Because the Tories cut when they should have invested, we now have a fundamentally weak economy that is unprepared for the challenges of Brexit. Low investment has meant that instead of installing new machinery, or building the new infrastructure that would support productive high-wage jobs, we have an economy that is more and more dependent on low-productivity, low-paid work. Every hour worked in the US, Germany or France produces on average a third more than an hour of work here.

Labour has different priorities. We will deliver the necessary investment in infrastructure and research funding, and back it up with an industrial strategy that can sustain well-paid, secure jobs in the industries of the future such as renewables. We will fight for Britain’s continued tariff-free access to the single market. We will reverse the tax giveaways to the mega-rich and the giant companies, instead using the money to make sure the NHS and our education system are properly funded. In 2020 we will introduce a real living wage, expected to be £10 an hour, to make sure every job pays a wage you can actually live on. And we will rebuild and transform our economy so no one and no community is left behind.

 

May’s missing alternative

This week, the Bank of England governor, Mark Carney, gave an important speech in which he hit the proverbial nail on the head. He was completely right to point out that societies need to redistribute the gains from trade and technology, and to educate and empower their citizens. We are going through a lost decade of earnings growth, as Carney highlights, and the crisis of productivity will not be solved without major government investment, backed up by an industrial strategy that can deliver growth.

Labour in government is committed to tackling the challenges of rising inequality, low wage growth, and driving up Britain’s productivity growth. But it is becoming clearer each day since Theresa May became Prime Minister that she, like her predecessor, has no credible solutions to the challenges our economy faces.

 

Crisis in Italy

The Italian people have decisively rejected the changes to their constitution proposed by Prime Minister Matteo Renzi, with nearly 60 per cent voting No. The Italian economy has not grown for close to two decades. A succession of governments has attempted to introduce free-market policies, including slashing pensions and undermining rights at work, but these have had little impact.

Renzi wanted extra powers to push through more free-market reforms, but he has now resigned after encountering opposition from across the Italian political spectrum. The absence of growth has left Italian banks with €360bn of loans that are not being repaid. Usually, these debts would be written off, but Italian banks lack the reserves to be able to absorb the losses. They need outside assistance to survive.

 

Bail in or bail out

The oldest bank in the world, Monte dei Paschi di Siena, needs €5bn before the end of the year if it is to avoid collapse. Renzi had arranged a financing deal but this is now under threat. Under new EU rules, governments are not allowed to bail out banks, like in the 2008 crisis. This is intended to protect taxpayers. Instead, bank investors are supposed to take a loss through a “bail-in”.

Unusually, however, Italian bank investors are not only big financial institutions such as insurance companies, but ordinary households. One-third of all Italian bank bonds are held by households, so a bail-in would hit them hard. And should Italy’s banks fail, the danger is that investors will pull money out of banks across Europe, causing further failures. British banks have been reducing their investments in Italy, but concerned UK regulators have asked recently for details of their exposure.

John McDonnell is the shadow chancellor


John McDonnell is Labour MP for Hayes and Harlington and has been shadow chancellor since September 2015. 

This article first appeared in the 08 December 2016 issue of the New Statesman, Brexit to Trump