Kids Read Comics: a popular revival

"Comics aren't for kids anymore!" is a tired cliché: what about the comics which really are for kids? Laura Sneddon writes about the strengths of all-ages comics for British Comics Week.

Children's comics have enjoyed a major resurgence in 2012, despite the doom and gloom headlines that the media has run with. As Charlie Brooker wrote earlier this year, reports of The Dandy's death were indeed greatly exaggerated, with the famously long-living comic making the jump to the digital realm in the face of falling physical sales. Not a death then, but a regeneration that takes the best of what has gone before, gives it a slightly different personality, and possibly a new pair of converse or quirky bow tie.

Meanwhile, The Beano Annual is again one of the top selling annuals of the year, and within the book trade, Nielsen figures for the first half of 2012 revealed that the second biggest grower in revenue was “Children's Comic Strip Fiction”, boasting a growth of 86 per cent year on year. While Jeff Kinney's Diary of a Wimpy Kid books – part prose, part comic illustrations – of course lead the way, sales are also picking up on old favourites Tintin and the Marvel Adventures series, as well as relative newcomers including Garen Ewing's *The Rainbow Orchid*.

In the newsstands too, there is much to celebrate. While The Dandy was obviously struggling to match its once lofty (and now surely impossible!) weekly sales of over 2 million, trend hugging children's magazines such as Moshi Monsters boast a monthly circulation of 227,958 and include comic features. The Simpsons Comic still scores brilliant sales every month, while The Beano sits at a fairly healthy, and consistent, 30,000+ per week.

Compared with sales of old, it would be easy to get a little misty eyed over the loss of those once staggering sales and wide eyed variety. But when competing with games, television, and all the free stuff that the pesky internet provides, it's heartening to see that kids really do still want to pick up comics – even as nostalgic adults grumble about the plastic toys attached to the front. But newsagent space does come at a premium, and as trends rather than originality dominated sales, things started to look a little stale.

Enter The Phoenix. Launched in January this year, the weekly children's comics anthology has been a welcome revelation. Packed to the brim with serialised adventure stories, humour strips and text stories, The Phoenix has become a firm favourite with fans of all ages. The range of talent on display is mouth watering: Jamie Smart, Kate Brown, Simone Lia, Gary Northfield, Dave Shelton, Paul Duffield, and Chris Riddell are just a few of the names on board, with a new strip in the works from Sarah McIntyre and Carnegie-winning novelist Philip Reeve.

Favourite strips include Star Cat, a cat spaceship with a brave crew who boldly blunder where no crew has blundered before; Bunny Vs Monkey, featuring a failed monkey astronaut who decides his crash landing site must be a new world; Planet of the Shapes starring grumpy geometry; Corpse Talk, exhuming famous bodies for informative interviews; and Gary's Garden, where all manner of madness is happening at the bottom of the lawn.

What makes The Phoenix unique is not only the fact that it isn't just all humour based strips like many peer publications, but that it is such an intelligently made and lovingly put together comic. It's a real nostalgic trip for comics fans of old, yet young and fresh enough to avoid the patronising pitfalls of talking down to its audience. The Phoenix is to reading what Horrible Histories is to history lessons: it entertains, educates and encourages you to find out more. Oh, and it's pretty good for kids too. Ahem.

Unfortunately, this comic is a little harder to get a hold of, stocked only in Waitrose and some independent book shops, but it is available on subscription, much like the various children's magazines that flooded the market when I was a child in the 90s (Farthing Wood Friends, how I loved you). With 49 issues and counting now published, it appears the comics anthology is back in business.

The Dandy Online launched last week, reintroducing favourite characters including Desperate Dan, Bananaman, The Numskulls, Brassneck, and introducing an all new team of classic British superheroes, Retro Active. From Jamie Smart's new take on the Numskulls to recontextualising Dan as a legendary figure (allowing for more outlandish fare) it's a bold move for the Dundee-based team, yet it is encouraging that one of the longest running comics in the world is willing to experiment with new formats in the face of a changing market.

The new look has been based around portability, with a dedicated app set to launch "as soon as possible". Children may not be reading as many comics as they did 50 years ago, but mobile phone content is a hot property. Using a credit based system to allow users to tailor content to their own interests, while running extras such as print-out projects and puzzles on the website help keep the focus on interactivity. While the comics do use some animation, it mostly mimics the movement of a comic page as the eye would normally track. Pacing is still set by the reader, particularly important for a comic read by younger children.

Humour is the priority, but superhero strip Retro Active is an interesting switch up, playing it straight and echoing the early days of The Dandy when adventure material ran alongside the slapstick. The Amazing Mr X was Britain's first bona fide superhero, though perhaps not quite so glamorous as his American cousins. As Grant Morrison joked earlier this year, “He could leap about eight feet in the air! He can lift a table!” Retro Active sees a more impressive Mr X return, alongside other half-remembered heroes, villains, and wonderfully, two female superheroes too.

There are still clearly some bugs to iron out, and without the app it is difficult to judge how this new format will perform, but it certainly seems to be keeping the old spirit of The Dandy alive and well.

Dandy publishers DC Thomson definitely have form on the digital front, with their Commando app proving popular with readers, helped perhaps by the aspect ratio of the war comic anthology fitting a tablet screen perfectly. There is no data available on circulation figures, and estimates put the weekly sales of the physical edition of Commando at less than 10,000. However, the digital subscription service is reportedly popular, and the collected pocket editions in book shops are flying off the shelves: four more titles were published this year, with another four due in February. The £5.99 price tag for 200+ pages is very enticing as a pocket-money purchase, and it doesn't seem to be just nostalgic fathers who are snapping these up.

This is perhaps a market that 2000 AD have become more aware of in the last year too, with new digest-size editions of classic Judge Dredd stories being published at digest-size prices (£6.99, compared to £15.99 for the larger "Case Files"). These older storylines, in contrast to the 2000 AD of today, are also generally suitable for ten-year-olds and up, offering an alternative for children who prefer a little more grit in their reading.

To complete the cross-platform appeal of these various contenders, what we really need now is to see some lovely collections from The Phoenix, and some nostalgic reprints of departed characters like Korky the Cat. Repackaging the old, getting the new into book shops, and embracing the opportunities that digital can bring: children's comics are once again at the forefront of comics innovation and originality.

A portion of the cover to the Phoenix #5, by Kate Brown. Image: The Phoenix

Laura Sneddon is a freelance journalist. Find more of her work at comicbookgrrrl.com

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Britain's diversity crisis starts with its writers. Here's why

What happens on the casting couch draws the headline, but the problem starts on the page, says James Graham. 

I’m a playwright and screenwriter, which – pertinent to the issues we’ll be discussing in this enquiry – still feels weird to say. I get embarrassed, still, saying that, in a taxi or hairdressers. I don’t know why I still carry that insecurity about saying I’m a writer, but I do, because it sounds like I’m lying, even in my own head.

Obviously I’m completely biased, and probably overstating the influence and importance of my own profession, but I think so many of the problems surrounding lack of representation in the performing arts start with writers.

If we aren’t encouraging and generating writers from certain communities, classes or backgrounds to tell their stories, to write those roles, then there’s not going to be a demand for actors from those communities to play them. For casting agents or drama schools to prioritise getting diverse actors on stage. We need to create those plays and TV dramas –like the ones that I grew up with. I didn’t have any access to much theatre until I was fifteen, but I did have Boys From the Black Stuff, and I did have Cracker, and I did have Band of Gold. I think the loss of those regional producing bodies – Central, Granada – now all completely centralised into London, means that we just tell less of those stories. I remember a TV show called Boon – anyone? – which was set in Nottingham, and I would see on the TV streets I’d walked down, and think, Oh my God, that actor is walking down a street I’ve walked down. That sounds like it’s insignificant. If you’re from a town that is deprived, that feels ignored, it isn’t.

I was very lucky that at my school (which was, at the time, the largest comprehensive school in the country), from the headmaster down to the drama teachers, everyone just believed that working class kids should do plays. Be in plays, read plays, perform plays to the community. Both inside the curriculum of the school day, and outside it – drama teachers dedicating their time to staying behind. Our head of drama identified a group of us who clearly had a passion for it. We weren’t likely thesps. One lad’s entire family were made unemployed when the pit closed. Many lived on the big council estate. My parents and step-parents worked respectively in warehouses, the local council, or as the local window cleaner (incidentally, my first real job. Which I was terrible at).

Our drama teacher was encouraged and determined enough to launch the first ever Drama A-Level in our school. Based on that, about 10 or 12 of us got the confidence – or arrogance – to take our own show to the Edinburgh Festival. We were 16 or 17, and the first people in our community to ever go to visit the festival. We did a play up there, and after that, a psychological unlocking happened, where I thought: maybe I could do a degree in drama (it was the first time I had ever thought to do so) at university (the first in my family to go. Well, joint-first. My twin sister went on the same day, but I walked into my digs first).

I enrolled in drama at Hull University. A high proportion of my peers were middle class. A higher proportion from London or the South East. They talked often about institutions I had never heard of. They were talking about the National Theatre: I didn’t know we had a national theatre that my parents had been paying tax for that I had never been to. Many had performed with the (again, apparently) ‘National’ Youth Theatre, also in London. Paul Roseby, also on this panel, has made such leaps forward in getting the NYT producing in regional venues, and making auditions possible for people across the UK, but unfortunately, at the time, that wasn’t the case for me – and I was the ideal candidate to be in the National Youth Theatre.

I started writing because I had the confidence after I read texts by people like Jim Cartwright, Alan Bennett, John Godber, Alan Ayckbourn: Northern writers, working class writers that made me think it wasn’t just something that other people do.

After returning home, and working at local theatres, I moved down to London. I had to. The major new writing producers are there. All the TV companies are there. The agents are there. I was lucky to find support in a pub fringe theatre – though the economics meant there was no money to commission, so I wrote plays for free for about four years, that would get produced, and reviewed in the national press, while I worked various jobs in the day and slept for a time on a mate's floor. The first person to ever pay to commission me to write a play was Paul Roseby of the National Youth Theatre. I’m now very lucky to be earning a living doing something I love. In a way, compared to actors, or directors, it’s easier for writers who don’t come from a background that can sustain them, financially, in those early years. Your hours can be more flexible. Yes, it was annoying to miss rehearsals because I had a shift in a call centre, but it was still possible to do it. If you’re an actor or director, you’re fully committed. And if you’re doing that for nothing, there starts to be cut-off point for those from backgrounds who can’t.

I’m sure that local and regional theatres are the key to drawing in talent from less privileged backgrounds. But the range of national arts journalism that cover work outside London has been so significantly reduced. In our little echo chamber a few weeks ago, we theatre types talked about Lyn Gardner at the Guardian. Her coverage has been cut, which is very directly going to affect her ability to cover theatre shows outside of London – and so the self-fulfilling cycle of artists leaving their communities to work exclusively in London takes another, inevitable, turn.

I am culpable in this cycle. I have never done a play at the Nottingham Playhouse, my local producing house growing up – why? Because I’ve never submitted one, because I know that it will get less national press attention. So I just open it in London instead. That’s terrible of me. And I should just bite the bullet and say it doesn’t matter about the attention it gets, I should just go and do a story for my community. And if I, and others, started doing that more, maybe they will come.

I also want to blame myself for not contributing back to the state schools that I come from. I really really enjoy going to do writing workshops with kids in schools, but I would say 90 per cent of those that I get invited to are private schools, or boarding schools, or in the South of England. Either because they’re the ones that ask me, because they’re the ones who come and see my shows in London and see me afterwards backstage, or because they have the confidence to email my agent, or they have the budget to pay for my train ticket. Either way, I should do more. It would have helped the younger me so much to meet a real person, from my background, doing what I wanted to do.

I don’t know how to facilitate that. I take inspiration from Act for Change, creating a grassroots organisation. I know that there is a wealth of industry professionals like me who would, if there was a joined-up structure in place that got us out there into less privileged communities, we would on a regular basis go to schools who don’t get to meet industry professionals and don’t unlock that cultural and psychological block that working class kids have that says, that is not for me, that is something that other people do, I would dedicate so much of my time to it. That’s just one idea of hopefully better ones from other people that might come out of this enquiry.

James Graham is a playwright and screenwriter. This piece is adapted from evidence given by James Graham at an inquiry, Acting Up – Breaking the Class Ceiling in the Performing Arts, looking into the problem of a lack of diversity and a class divide in acting in the UK, led by MPs Gloria De Piero and Tracy Brabin.