Can comics journalism bootstrap its way to success?

For British comics week, we'll be looking at a pair of creators from a different tradition each day. Today: Karrie Fransman and Tom Humberstone

"Comics" are often mistaken for a genre. (Giles Coren got in a bit of a kerfuffle the other week for doing this, for instance) Of course, they aren't; they are a medium, and like most other media, can be used to communicate nearly anything.

That's not to say that comics don't have a slightly lop-sided focus. The most popular are overwhelmingly genre fiction (seven of this week's top ten NYT best-selling hardback "graphic books" are, for instance, with Alison Bechdel's Are You My Mother, Chris Ware's Building Stories and a Mad Magazine best-of rounding out the list); and a bizarrely large chunk of those are still superhero books.

Writer Warren Ellis famously called that dominance "absurd", writing in 2000 that:

It's like every bookstore in the planet having ninety percent of its shelves filled by nurse novels. Imagine that. You want a new novel, but you have to wade through three hundred new books about romances in the wards before you can get at any other genre. A medium where the relationship of fiction about nurses outweighs mainstream literary fiction by a ratio of one hundred to one. Superhero comics are like bloody creeping fungus, and they smother everything else.

(Incidentally, how terrible is it that we are actually living through Ellis' nightmarish scenario, except that instead of "nurse novels", it's "shit erotica"?)

But that piece was written 12 years ago, and in the meantime, there's been big changes. Comics have spread out to cover other genres and none, and some of the biggest ones in the last decade would, were they prose pieces, make it out of the genre-fiction ghetto altogether and be awarded the title of "literature".

But comics are at heart just words and pictures; and there's nothing about "words and pictures" which means fiction. Pretty much anything which can be done in another medium can be done by comics – including my own job.

Delightfully, graphic reportage has a small but growing place in the ecosystem. There's always been a relatively strong undercurrent of autobiography and memoir work in the canon – Bechdel's aforementioned Are you my mother for one – but the difference is the number of cartoonists who approach the topic, not as biographers or diarists, but as journalists first and foremost.

The undisputed king of journalistic comics is Maltese-American reporter Joe Sacco, whose collection of journalism (called Journalism, natch) we reviewed in October. But in Britain, the field is wide open.

Karrie Fransman and Tom Humberstone are two of Britain's top young comics journalists, and have both written for the New Statesman before. They both take a rather different tack to Sacco, who, despite writing from the land of Hunter S. Thompson and "New Journalism", fears the accusations of subjectivity that he believes comes with comics – a concern I have discussed before:

In the introduction to his new collection, Journalism, comics journalist Joe Sacco addresses the dissenters "who would naysay the legitimacy of comics as an effective means of journalism". He responds to the criticism that since drawings are "by their very nature subjective", the can never aspire to represent the objective truth – that which, his detractors claim "is what journalism is all about".

Fransman, by contrast, approaches her pieces more like short feature articles. There is reporting, to be sure – her piece on "shock comedy" for the magazine involved interviews with comedians and psychologists, and couldn't have been done without a fact-finding trip to the Edinburgh festival – but it is also firmly in the realm of opinion. The same is true of her piece on graduate unemployment for the Guardian.

Humberstone draws a weekly cartoon for the New Statesman, In the Frame, short half-pagers which alternate between reporting and opinion, but also does longer pieces. One, on the 2012 Olympics, was directly responsible for that weekly gig, and it's easy to see why. Over the course of ten pages, Humberstone lays out the unease which many in London were feeling over the corporate behemoth that was squatting over our city. It's hard to remember now – after the Opening Ceremony arrived and swung public opinion quite literally overnight – but re-reading it brings it all flooding back.

The number of outlets for graphic journalism is still small. While some papers squeeze it in when they can, for the most part the cartoonists have to bootstrap their own platform. Some of this comes from the British comics scene's fondness for anthologies – ink+PAPER and Solipsistic Pop (edited by one Tom Humberstone) both provide space for the occasional journalistic piece for instance – and some comes just from hard graft. But hopefully it will grow, because when it's done right, there's nothing quite like it.

A panel from Fransman's work for the New Statesman.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Harry Styles: What can three blank Instagram posts tell us about music promotion?

Do the One Direction star’s latest posts tell us about the future of music promotion in the social media age - or take us back to a bygone era?

Yesterday, Harry Styles posted three identical, captionless blank images to Instagram. He offered no explanation on any other social network, and left no clue via location serves or tagged accounts as to what the pictures might mean. There was nothing about any of the individual images that suggested they might have significance beyond their surface existence.

And, predictably, they brought in over a million likes – and thousands of Styles fans decoding them with the forensic dedication of the cast of Silent Witness.

Of course, the Instagrams are deliberately provocative in their vagueness. They reminded me of Robert Rauschenberg’s three-panelled White Painting (1951), or Robert Ryman’s Untitled, three square blank canvases that hang in the Pompidou Centre. The composer John Cage claimed that the significance of Rauschenberg’s White Paintings lay in their status as receptive surfaces that respond to the world around them. The significance of Styles’s Instagrams arguably, too, only gain cultural relevance as his audience engages with them.

So what did fans make of the cryptic posts? Some posited a modelling career announcement would follow, others theorised that it was a nod to a Taylor Swift song “Blank Space”, and that the former couple would soon confirm they were back together. Still more thought this suggested an oncoming solo album launch.

You can understand why a solo album launch would be on the tip of most fans’ tongues. Instagram has become a popular platform for the cryptic musical announcement — In April, Beyoncé teased Lemonade’s world premiere with a short Instagram video – keeping her face, and the significance behind the title Lemonade, hidden.

Creating a void is often seen as the ultimate way to tease fans and whet appetites. In June last year, The 1975 temporarily deleted their Instagram, a key platform in building the band’s grungy, black and white brand, in the lead up to the announcement of their second album, which involved a shift in aesthetic to pastel pinks and bright neons.

The Weekend wiped his, too, just last week – ahead of the release of his new single “Starboy”. Blank Instagrams are popular across the network. Jaden Smith has posted hundreds of them, seemingly with no wider philosophical point behind them, though he did tweet in April last year, “Instagram Is A BlackHole Of Time And Energy.”

The motive behind Harry’s blank posts perhaps seems somewhat anticlimactic – an interview with magazine Another Man, and three covers, with three different hairstyles, to go along with it. But presumably the interview coincides with the promotion of something new – hopefully, something other than his new film Dunkirk and the latest update on his beloved tresses. In fact, those blank Instagrams could lead to a surprisingly traditional form of celebrity announcement – one that surfaces to the world via the print press.

Anna Leszkiewicz is a pop culture writer at the New Statesman.