The British are coming (again)

For British comics week, we'll be looking at a pair of creators from a different tradition each day. Today: James Hunt on Kieron Gillen and Jamie McKelvie

For aspiring writers and artists in Britain, the idea that they could get their hands on comicdom's biggest and most thoroughly American icons might seem implausible – and yet, over the last decade, writer Kieron Gillen and artist Jamie McKelvie have managed to do just that, forging a creative partnership that resulted in mainstream comic book success beyond Britain's borders.

It's not the first time Brits have conquered US comics, of course. In the late 1980s, the American mainstream saw a raft of UK-based writers and artists making their mark in an industry which had, until then, been almost exclusively the preserve of domestic talent. Within a few years, the creators of the so-called British Invasion would produce some of the medium's definitive works – the likes of Alan Moore & Dave Gibbons' Watchmen, and Neil Gaiman's Sandman.

Although the UK's own comic book tradition is well-regarded, the larger and more lucrative US market would be foolish to avoid. The majority of British writers and artists follow the path laid down by the creators of the 1980s, honing their craft on Britain's long-running sci-fi anthology 2000 AD before moving to more profitable assignments at Marvel and DC.

But in recent years, certain British creators have proven that it's possible to conquer the US scene without needing to use domestic publications as a stepping stone.

Specifically, Kieron and McKelvie followed an atypical route to mainstream success, one that's arguably more accessible than the heavily structured and compartmented entry point represented by 2000AD. Gillen, a games journalist of some notoriety, and McKelvie, whose first published work as an artist was written by Buffy alumnus Amber Benson, grabbed the attention of the US comics industry with their six-issue creator-owned series Phonogram, which was published through Image in 2006.

Part-music journalism, part-occult fantasy – or, if you prefer, High Fidelity meets HellblazerPhonogram Vol. 1 (retroactively subtitled Rue Britannia) was championed by Image's current Executive Director and noted Anglophile, Eric Stephenson, who had previously collaborated with McKelvie on the graphic novel Long Hot Summer after the pair met at SDCC. Phonogram was a critical hit, and although sales on the series were modest, its specialised subject matter earned the pair a dedicated cult following.

Following the conclusion of Phonogram Vol. 1, McKelvie moved ahead with his own four-issue fantasy miniseries, Suburban Glamour, which he both wrote and drew. Meanwhile, Gillen's gaming credentials saw him drafted to write comics based on properties like Warhammer and Starcraft, even as he was also hard at work co-founding the PC gaming website Rock Paper Shotgun. In 2008, a personal recommendation from Warren Ellis helped earn Gillen his first work at Marvel: a low-key spin-off of an alternate universe series entitled Newuniversal: 1959.

By the end of 2008, Gillen and McKelvie had reunited to work on a second volume of Phonogram, subtitled The Singles Club. Published in full colour for the first time, the series comprised seven one-shot issues which explored the relationship between music and the individual. A technical and philosophical tour de force, Gillen and McKelvie's collaboration was the embodiment of comic book magic: a creative partnership in perfect synchronicity, an opus unique to the form.

But as with any medium, quality is no guarantee of success. The second volume of Phonogram sold as well as the first – but not substantially better. The extra cost of colour printing, combined with the back-end payment deal common on creator-owned comics forced McKelvie to seek work elsewhere – with a more time-consuming, labour-intensive task to complete, it is artists who typically bear the brunt of any financial shortfalls on creator-owned comics. Conceived as a monthly, Phonogram Vol. 2's irregular schedule saw it released across 14 months. In February 2010, the release of the final issue was accompanied by a mock wake, held in a Euston pub and attended by the creators and fans, wherein the series was officially laid to rest. A victim of its own financial unviability.

By that same year, however, Gillen's fledgling relationship with Marvel had been honed into something more substantial. In 2009, he had been unexpectedly propelled into the limelight, writing Thor after J. Michael Straczynski (creator of Babylon 5) had abruptly departed mid-storyline. Things went well, and by the end of 2010, Gillen had retired from games journalism and was co-writing Marvel's flagship X-Men title, Uncanny X-Men, with indie comics wunderkind Matt Fraction. By March 2011, he would have sole authorship over the title.

During this period, McKelvie had also settled at Marvel, drawing short stories, backup strips and fill-in issues featuring the likes of the X-Men, Iron Man and Spider-Man. In June 2010, he re-teamed with Gillen on the pair's first Marvel collaboration, Siege: Loki, starring Thor's treacherous brother, and again in 2011 on two issues of Gillen's X-Men spin-off, Generation Hope.

By 2012, Uncanny X-Men as written by Gillen frequently placed as Marvel's best-selling title. McKelvie, meanwhile, was assigned as the artist on the hotly-anticipated X-Men: Season One, part of Marvel's first line of original graphic novels in almost 25 years. In February 2012, the pair announced that they would return to Image and the hit that launched their careers with Phonogram: The Immaterial Girl – and although it would be delayed into late 2013, the pair remain collaborators on the forthcoming Young Avengers, a Marvel series due in January 2013 which features teenaged superheroes learning the ropes as a team of Avengers.

While not quite rags-to-riches, Gillen and McKelvie's rise has been a steady and formidable one – a virtual textbook example of how to break into the US comics industry. Their ongoing creative partnership is also typical of a comicbook phenomenon which sees pairs of writers and artists – particularly British ones - maintaining an association across multiple titles and companies.

Previous all-British teams include Grant Morrison and Frank Quitely (who worked together on Flex Mentallo in 1996, New X-Men in 2001, We3 in 2004 and All Star Superman from 2005-2008), Neil Gaiman and Dave McKean (Violent Cases in 1987, Signal to Noise in 1992, Mr. Punch in 1994, The Day I Swapped My Dad for Two Goldfish in 1998 and Wolves in the Walls in 2003) and Andy Diggle and Jock (2000 AD from 2000-2003, The Losers from 2003-2006 and Green Arrow: Year One in 2007).

Such creator-pairing is not unique to British collaborations, but British-borne relationships have typically proven more enduring than those formed inside the US. Proximity certainly plays its part, but perhaps the important part of the equation is the dynamic of the UK's comics scene. Perhaps when partnerships form before commercial success they're more likely endure beyond it. Or maybe it's just that in the UK, the partnerships are formed in pubs and hotel bars, rather than offices.

Still, Gillen and McKelvie, who partnered on the nascent Phonogram after meeting at a comic convention in Bristol, are living proof of the tradition however it's incited, and their rise from indie obscurity to mainstream dominance can stand as an inspiration to any British comic creators who have a pen, a dream, and the audacity to think that a kid from the suburbs of nowheresville, UK, might one day write and draw the likes of Iron Man, Spider-Man and Wolverine.

A promo for Phonogram: The Immaterial Girl. Image: Jamie McKelvie

James Hunt is a freelance journalist, and writes about comics at Alternate Cover.

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Britain's diversity crisis starts with its writers. Here's why

What happens on the casting couch draws the headline, but the problem starts on the page, says James Graham. 

I’m a playwright and screenwriter, which – pertinent to the issues we’ll be discussing in this enquiry – still feels weird to say. I get embarrassed, still, saying that, in a taxi or hairdressers. I don’t know why I still carry that insecurity about saying I’m a writer, but I do, because it sounds like I’m lying, even in my own head.

Obviously I’m completely biased, and probably overstating the influence and importance of my own profession, but I think so many of the problems surrounding lack of representation in the performing arts start with writers.

If we aren’t encouraging and generating writers from certain communities, classes or backgrounds to tell their stories, to write those roles, then there’s not going to be a demand for actors from those communities to play them. For casting agents or drama schools to prioritise getting diverse actors on stage. We need to create those plays and TV dramas –like the ones that I grew up with. I didn’t have any access to much theatre until I was fifteen, but I did have Boys From the Black Stuff, and I did have Cracker, and I did have Band of Gold. I think the loss of those regional producing bodies – Central, Granada – now all completely centralised into London, means that we just tell less of those stories. I remember a TV show called Boon – anyone? – which was set in Nottingham, and I would see on the TV streets I’d walked down, and think, Oh my God, that actor is walking down a street I’ve walked down. That sounds like it’s insignificant. If you’re from a town that is deprived, that feels ignored, it isn’t.

I was very lucky that at my school (which was, at the time, the largest comprehensive school in the country), from the headmaster down to the drama teachers, everyone just believed that working class kids should do plays. Be in plays, read plays, perform plays to the community. Both inside the curriculum of the school day, and outside it – drama teachers dedicating their time to staying behind. Our head of drama identified a group of us who clearly had a passion for it. We weren’t likely thesps. One lad’s entire family were made unemployed when the pit closed. Many lived on the big council estate. My parents and step-parents worked respectively in warehouses, the local council, or as the local window cleaner (incidentally, my first real job. Which I was terrible at).

Our drama teacher was encouraged and determined enough to launch the first ever Drama A-Level in our school. Based on that, about 10 or 12 of us got the confidence – or arrogance – to take our own show to the Edinburgh Festival. We were 16 or 17, and the first people in our community to ever go to visit the festival. We did a play up there, and after that, a psychological unlocking happened, where I thought: maybe I could do a degree in drama (it was the first time I had ever thought to do so) at university (the first in my family to go. Well, joint-first. My twin sister went on the same day, but I walked into my digs first).

I enrolled in drama at Hull University. A high proportion of my peers were middle class. A higher proportion from London or the South East. They talked often about institutions I had never heard of. They were talking about the National Theatre: I didn’t know we had a national theatre that my parents had been paying tax for that I had never been to. Many had performed with the (again, apparently) ‘National’ Youth Theatre, also in London. Paul Roseby, also on this panel, has made such leaps forward in getting the NYT producing in regional venues, and making auditions possible for people across the UK, but unfortunately, at the time, that wasn’t the case for me – and I was the ideal candidate to be in the National Youth Theatre.

I started writing because I had the confidence after I read texts by people like Jim Cartwright, Alan Bennett, John Godber, Alan Ayckbourn: Northern writers, working class writers that made me think it wasn’t just something that other people do.

After returning home, and working at local theatres, I moved down to London. I had to. The major new writing producers are there. All the TV companies are there. The agents are there. I was lucky to find support in a pub fringe theatre – though the economics meant there was no money to commission, so I wrote plays for free for about four years, that would get produced, and reviewed in the national press, while I worked various jobs in the day and slept for a time on a mate's floor. The first person to ever pay to commission me to write a play was Paul Roseby of the National Youth Theatre. I’m now very lucky to be earning a living doing something I love. In a way, compared to actors, or directors, it’s easier for writers who don’t come from a background that can sustain them, financially, in those early years. Your hours can be more flexible. Yes, it was annoying to miss rehearsals because I had a shift in a call centre, but it was still possible to do it. If you’re an actor or director, you’re fully committed. And if you’re doing that for nothing, there starts to be cut-off point for those from backgrounds who can’t.

I’m sure that local and regional theatres are the key to drawing in talent from less privileged backgrounds. But the range of national arts journalism that cover work outside London has been so significantly reduced. In our little echo chamber a few weeks ago, we theatre types talked about Lyn Gardner at the Guardian. Her coverage has been cut, which is very directly going to affect her ability to cover theatre shows outside of London – and so the self-fulfilling cycle of artists leaving their communities to work exclusively in London takes another, inevitable, turn.

I am culpable in this cycle. I have never done a play at the Nottingham Playhouse, my local producing house growing up – why? Because I’ve never submitted one, because I know that it will get less national press attention. So I just open it in London instead. That’s terrible of me. And I should just bite the bullet and say it doesn’t matter about the attention it gets, I should just go and do a story for my community. And if I, and others, started doing that more, maybe they will come.

I also want to blame myself for not contributing back to the state schools that I come from. I really really enjoy going to do writing workshops with kids in schools, but I would say 90 per cent of those that I get invited to are private schools, or boarding schools, or in the South of England. Either because they’re the ones that ask me, because they’re the ones who come and see my shows in London and see me afterwards backstage, or because they have the confidence to email my agent, or they have the budget to pay for my train ticket. Either way, I should do more. It would have helped the younger me so much to meet a real person, from my background, doing what I wanted to do.

I don’t know how to facilitate that. I take inspiration from Act for Change, creating a grassroots organisation. I know that there is a wealth of industry professionals like me who would, if there was a joined-up structure in place that got us out there into less privileged communities, we would on a regular basis go to schools who don’t get to meet industry professionals and don’t unlock that cultural and psychological block that working class kids have that says, that is not for me, that is something that other people do, I would dedicate so much of my time to it. That’s just one idea of hopefully better ones from other people that might come out of this enquiry.

James Graham is a playwright and screenwriter. This piece is adapted from evidence given by James Graham at an inquiry, Acting Up – Breaking the Class Ceiling in the Performing Arts, looking into the problem of a lack of diversity and a class divide in acting in the UK, led by MPs Gloria De Piero and Tracy Brabin.