Hot tubs selling like hot cakes. Photo: BBC/The Apprentice
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Flatcap handbags, folding wellies, and Derek: The Apprentice blog series 10, episode 8

The teams are let loose in Somerset to explore the "rural market".

WARNING: This blog is for people watching The Apprentice. Contains spoilers!

Read the episode 7 blog here.

It’s taken eight whole smog-addled weeks for the candidates to be hoisted out of the urban sprawl and onto virgin countryside terrain, but we got there eventually. Granted, they’ve meandered to Kent and had a little canal trip through Oxford in recent weeks, but we haven’t yet had the pleasure of seeing our sad suited automatons looking incongruous in the real English wilderness. A glaring oversight, considering the importance of the “rural market”, which is what this week is all about.

“You’ll be selling – products,” Lord Sugar informs the candidates, by way of explaining what exactly the “rural market” is. Weighing then heartily slaughtering pigs and selling bloated marrows sporting comedy rosettes is what comes to mind, and it turns out this isn’t actually that far from the truth, as the teams are sent to get their burnished winklepickers grubby at an agricultural show.

The Royal Bath and West Show is quite different from the eaves of steel spires the bored camera so often grazes as we are wafted over the City and Canary Wharf seven times per episode. Instead of the Shard slicing London’s charcoal skies, Somerset has a small sheep pushing its head through a gap in a clammy marquee. Rather than swarms of commuters clicking across Millennium Bridge, here we have some ruddy Morris dancers, skipping around a meaty herd of tug-of-warriors, all wiry fur and cricket-ball knees. When they arrive, the candidates look like they’ve each swallowed a gallon of Octi-Kleen.

Faces of fury. Photo: BBC/The Apprentice

But before they're let loose at the fair to be watched scornfully by parading heifers, the teams have to choose the products they will sell to the people of Somerset. Felipe – reciting, “logistics, tactics, organisation” – takes Tenacity’s reins, and James – “I fancy it; I’ll put my balls on the line” – is in the saddle for Summit.

Then a few from each team go to a showroom of pointless rural accoutrements and pretend to understand the value of the products. “It’s so quirky, I absolutely love it, it’s so different,” gushes Felipe about a tweed “flatcap handbag”, which sounds like the tabloid label for some sort of class-defying tax George Osborne would accidentally introduce. Felipe and Mark buy a batch without negotiating. In the sales world, we call this “shopping”.

On the other team, Solomon and Sanjay decide upon bicycle trailer attachments for carrying children, and pet finders for, well, finding pets. Ignoring his teammates’ advice, James overrules them and goes for foldable wellies (useful when packing a suitcase for a swamp holiday) and hanging garden chairs (useful for the 1970s) instead. “To me, that’s really bad,” is Solomon’s enraged battlecry.

They also have to choose some “big ticket items” (ie. “expensive stuff”) to go with the tat from the showroom. This is one of the tensest moments of the whole series, as each team battles to win the right to sell hot tubs to those raunchy country folk who have a spare £4000 to fork out at a moment's notice for a steamy outdoor group experience.

But first, Daniel barrels through trying to convince a bemused barbeque seller that “we’re infected by it; we feel the passion” and after being warned by Katie that he was “a bit intense”, tones it down for the hot tub man. “We’ll be making sure people leave with a smile,” he grimaces.

James then has a try for the hot tubs, shaking hands with the retailer, Anthony, assuring him that he likes the product: “Derek, Derek I do”, he cries, like a doomed bride.

Needless to say, Anthony doesn’t like being called Derek, so he jilts James and goes for Team Tenacity instead.

Cross country candidates. Photo: BBC/The Apprentice

There follows a scene of such abhorrent childish obstinacy from James that you almost drop your already-wavering wry disdain for the Apprentice for pure, all-out hatred of the bloody thing.

James wants to lie to the rest of his team and tell them he decided against selling hot tubs in favour of lawnmowers (I know, a mad decision at a rural fair where none of the punters star in MTV). “My advice would be to tell the truth,” says Roisin in measured, if incredulous, tones. “It’s what I want,” James sneers, mowing her down with his lawn of lies.

But if James appears a little tetchy this week, he is nothing in comparison to Daniel. Felipe innocently blinks that he and Daniel will attempt to shift the handbags. Predictably, the latter is furious – he wore his best shiny aubergine shirt for the uniquely sleazy opportunity to sell hot tubs, which would now be Katie and Mark’s responsibility. “It’s whoever got into his brain first,” he seethes, his neck pulsating with bile, when Felipe's beleagured brain makes the controversial decision.

Once the selling begins, we see Sanjay, in vain, telling kindly country biddies they look “fabulous” in foldable wellies, Roisin softly-softly selling lawnmowers while James scowls on, Solomon stroking “about 10 dogs”, and Mark’s breathtaking whoop-swallowing pokerface when a customer casually suggests he’ll buy seven hot tubs.

Customers going cold on the hot tub. Photo: BBC/The Apprentice

The boardroom, or “bearpit of sexism” as I think we can safely label it this series, sees Lord Sugar mocking the men of Team Tenacity for taking instruction from Katie. “You called up mum and asked her what to do?” he taunts. “Mummy calmed you down a little bit?” Let’s hope the business plan Katie submits to Sugar is for opening a crèche, otherwise he might be really confused.

There is also yet another male genitalia innuendo, which I really can’t be bothered to report here, because it was a real flop (eh? EH BOYS?), followed by Felipe asserting “I am not going to change from being a nice man”, Nick Hewer unaccountably calling Sanjay “nameless” in chilling tones, and James still insisting, as he has done for weeks, “I’m hungry for this.” For God’s sake, someone take the man to Bridge Café and buy him a sandwich.

And of course, that is where he ends up, as Team Summit loses to Mark’s mass-trade of hot tubs. “I called the guy Derek twice instead of Anthony,” is James’ mea culpa, as the boardroom’s straight-faced artifice dissolves completely into giggles. He is, inevitably, fired. Still, at least he can get something to eat now.

James is really starving. Photo: BBC/The Apprentice

Candidates to watch

Sanjay

“You’ve worked in banking all your life. You only sold three pairs of foldable wellies,” may be his epitaph.

Daniel

His clenched jaw won’t survive much longer without actually locking.

Roisin

Calm, professional, and super-smoothly Irish, is she too similar to the last series’ winner Dr Leah to last the process?

 

I'll be blogging The Apprentice each week. Click here to follow it. Read my blog on the previous episode here. The show will air weekly on Wednesday evenings at 9pm on BBC One. Check back for the next instalments every Thursday morning.

Anoosh Chakelian is deputy web editor at the New Statesman.

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The £7m fingers: how Jeff Beck became a guitar hero by saying no

Kate Mossman talks to Jeff Beck about escaping Eric Clapton's shadow, dodging fame, and why he can’t go and see Pat Metheny.

Michelangelo and Da Vinci loathed each other. Ingres sneered at his chief rival, Delacroix. Picasso and Matisse all but ignored each other for 50 years: a bit longer than Eric Clapton and Jeff Beck. Even now, Beck – who is one of the top three guitarists in the world and no longer needs to concern himself with Clapton – finds it hard to listen to other guitarists. His internet radio is tuned to Kurdish music. Onstage, he plays out old rivalries with high camp, welcoming other axe heroes with a touching-the-hem-of-your-garment gesture and mumbling into the microphone, “I might as well f*** off, then.”

In 2010, Beck chopped off the tip of his left index finger while making a stew. It was hastily reattached but he took no chances, insuring his fingers and thumbs for £7m. That his brokers felt that there was £7m worth of music left in them is not insignificant – though for many, he will always be associated with a 1967 pop song for which he claims to have received “40 quid” in royalties. He has likened “Hi Ho Silver Lining” to having a pink toilet seat hung around your neck for the rest of your life.

According to rock lore, Beck’s journey has been marked by strange choices, leading him away from fame and fortune. Like a musical Forrest Gump, he was present at many of music’s big moments but remains at the edge of the photograph. He replaced Clapton in the Yardbirds on the recommendation of his childhood friend Jimmy Page but was kicked out for bad behaviour. (He is thought to have been the model for Nigel Tufnel in This Is Spinal Tap.) Pink Floyd wanted him to replace Syd Barrett but they never got up the nerve to ask him. The Rolling Stones wanted him, but he turned down the offer at the last minute. Beck formed a band with an unknown singer called Rod Stewart but quit just three weeks before they were scheduled to play at Woodstock.

Stewart went on to form the Faces, while Page was ascending into the stratosphere with Led Zeppelin. Stevie Wonder wrote “Superstition” for Beck but decided to keep it. Was it bad luck or self-sabotage, or simply that the music he really wanted to play was never going to make him famous? Clapton has said that the only reason Beck was never a megastar was that he never wanted to be one. “He deliberately carved that image,” he told Rolling Stone in 2010. “He likes to be left alone. He wants to be underneath the car, working on the engines.”

Quite literally. He has restored 14 vintage automobiles “from the ground up” at his house in East Sussex and produced a book about them, Beck01, published this month. This is perhaps not as strange as it seems. Much of what Beck has done with his instrument resulted from a kind of musical mechanics, a private process of tinkering, test-driving and refinement. Years ago, while listening to Bulgarian choral music – presumably because he couldn’t bear to listen to guitars – he started playing a tune with his tremolo. Pulling the whammy bar high off the body, he divined notes from an invisible scale in mid-air. The ghost voice, more like a theremin than a Strat, appears on the 1989 song “Where Were You” (“Some people say it’s not real playing but you try,” he says). This and other tricks punctuate his music with moments of cosmic tenderness. On message boards, men analyse his work and, he tells me, “They say, ‘What string is he using? That’s what I need, because that’s what gives Jeff the sound!’ No it bloody isn’t!” At the age of 72, on the eve of his 17th album’s release, he says that the “guitar nerd image” has finally got to go. There’s little chance of that.

A man on a galloping horse would be hard pressed to pull Beck out of a line-up with Ronnie Wood, Mick Jagger and Keith Richards – they all have feathered hair, eternally dark, and a weather-beaten urchin face. For many years, he has worn stage outfits of an athletic style: white, nimble boxing boots laced to the calf, skinny nylon track pants and sleeveless tops, leaving a sinewy arm free to arc down on the strings like a flesh-and-bone whammy bar. Today, at his management office in Kensington, his hair is a couple of shades lighter and his nose is comfortably bulb-like. He tells me that he might need to rethink the stage outfits. All of his clothes are designed by Hilary Wili; she did the costumes for Downton Abbey but, Beck says, “She still finds time to stitch me something.” He does not have the sunken cheeks or “keyhole face” of his Stones peers – a result, he guesses, of a teenage lust for sweets and the lack of dentistry to support it. But he is so much a specimen of that generation that he even has the middle name to prove it: Arnold.

He, Jagger, Richards and Page were born within 11 months of each other towards the end the Second World War, and baby Clapton came five weeks before VE Day. According to Google Maps, you could drive from the family homes of Mick and Keith in Dartford to Clapton’s in Ripley, via Jimmy’s in Epsom and Jeff’s in Wallington, in an hour and 50 minutes. Suburbia, war stories, flannel trousers and a childhood conversion after hearing Bill Haley or Les Paul on the wireless: the background that gave birth to the British blues boom is well known. This was a musical ground zero for the sons of insurance clerks and factory workers; they may have heard guitars but they couldn’t see any, so they made them – Brian May (of Feltham, Middlesex) from a fireplace, Beck from cigar boxes. It was just another project alongside the boy-sized spaceship that he was constructing from the bashed-out insides of 400 Oxo tins. Hearing Les Paul for the first time or watching the Sputnik – it was all the same thing.

“Any information about guitars was so scarce. I remember getting a bus when I was 15 and going eight miles just to look at this guy’s catalogue of Fender,” he says. “He wouldn’t even let me in the house. He came all the way down to the garden gate and said, ‘Here you are, don’t dog-ear it,’ and held it out to me.”

After botched attempts at making your own instruments came guitars on hire purchase. “Don’t talk to me about hire purchase! There was this guy, he wasn’t old enough to be my dad but he offered to be my guarantor. He said, ‘I’ll tell them I’m your stepfather.’ Within a month, they’d sussed out he was nothing to do with me whatsoever and they snatched the guitar back. My dad went along and explained that we couldn’t afford it – so they waived the rest of the payments and I got the guitar.”

His father walked three miles to the station every day and three miles back. “All his life was cricket,” Beck says. His mother hoped to refine his musical tastes. “She kept telling me how nice the boy down the road was, who plays the marvellous piano. He came in the house once and played Moonlight Sonata and my mum nearly collapsed with delight. I thought, ‘Get that bastard out of there.’”

Like many of his contemporaries, Beck went from grammar school to art college. His sister had introduced him to Jimmy Page as a teenager. Page recommended Beck to the Yardbirds because he didn’t want to give up his own lucrative career as a session musician – the idea of the guitar hero as solipsistic soloing genius was still a few months away from being invented. It was two years before the “Clapton is God” graffito appeared around London.

Clapton was a blues purist, Beck a wizard with tone and tricks. They could probably have coexisted in moody rivalry but someone arrived in London “with 14-foot hair and playing the guitar with his teeth” and ruined it for both of them. Clapton walked offstage when Hendrix played with him at Regent Street Polytechnic. “Jimi steamrollered right through my life,” says Beck.

While Clapton was an “ogre” in his mind – he rolls up imaginary sleeves and prepares to punch – Hendrix was direct creative competition, which was far worse. “It wasn’t the muso thing that got me recognition in the beginning. It was doing ‘Wild Thing’,” he says. “I had to stop that because Jimi came along. I was doing all sorts of weird things, detuning the strings, using a repeat echo, and I thought, ‘I can’t do that any more.’ I had to jump out of one bus and get on another. That’s what I’ve been doing ever since.”

The first bus he jumped – or was thrown – off was the “converted school bus” that carried the Yardbirds around the US on the TV presenter Dick Clark’s 1966 package tour. “Lots of racial animosity,” he recalls. “A couple of black acts on the bus that hated the sight of us, didn’t like us playing the blues because it was their music. Twenty hours a time on the road; we’ve come 3,000 miles to play three songs a night and then it’s back in the misery box. By the time I got to Amarillo, I’d thrown my towel in.

“I was in love with someone back here, too, so it didn’t take me much to get back to England. But then, sitting by the pool for a day, I thought, ‘I wish I hadn’t done this! She doesn’t want me here! And I don’t want to be here!’ At least I got to say to Eric, ‘Na-na-na-na-na – I went to America before you.’”

***

Beck tells his story in the way that is most amusing to him. He recently said that his temper results from a bang on the head he received when his headmaster ran him over. Yet the decisions he made were the result of serious soul-searching. In the mid-1970s, he was flown to Rotterdam to discuss the possibility of joining the Stones. “I’d been there two days and I hadn’t seen a Stone, and I thought, ‘Right, I’m witnessing what it’s like to be
a Stone – not playing, and having single malt whiskies.’”

He decided to get away under the cover of night. Down the corridor, from Keith Richards’s room, Betty Wright’s song “Clean Up Woman” was emanating from a little Dansette automatic-replay record player. He entered the room and hovered over the sleeping figure of Keith and lifted the arm off the record. He left the Stones with a note slipped under someone’s door.

“They were living the rock lifestyle of all rock lifestyles. I don’t think anyone will ever be like that again,” he says. “But I wouldn’t have been my own master. And that would be my whole being truncated. I thought, ‘Now you’ve made your choice. You will go down that path and you will stick to it.’

“I dearly wanted to tell them how grateful I was,” he adds, of the men he has seen countless times over the past 45 years. “Maybe another time.”

The truth was, Beck had already had two experiences that would shape his musical life. His group had been on tour with the Mahavishnu Orchestra, the shape-shifting jazz-rock tribe fronted by John McLaughlin, Yorkshire’s boy wonder who’d trained with Miles Davis. The two bands had a block booking on American Airlines, taking up the whole front of the plane, and it was joyous, he says, because they were all Monty Python fans.

“It was the refinement of McLaughlin that presented a way out for me,” Beck says. “Arriving at the soundcheck and watching him and the sax player trading solos, I thought, ‘This is me.’ He has such knowledge of scales, and he tells the story within the scale. Playing with McLaughlin, and then the Stones – dang, dang, dang – can
you imagine?”

Although he reels off the rock’n’roll anecdotes like Johnny Rotten or Wilko Johnson, when he talks about music he changes. “Mahavishnu's drummer Billy Cobham was the best I’d ever heard. Not loud, that’s not the secret – powerful as hell when he wanted to be – but 90 per cent of the time he was just dancing with the drums, you know? Just like a butterfly, all over them.”

His second revelation came when he was booked to work with George Martin, who produced Blow by Blow, the 1975 album that showed off the full range of his jazz sensibilities and made him a tax exile into the bargain. Martin “was a massive pair of wings. Just knowing that somebody with such sensitive ears was approving of what was going on, you were flying. I can’t explain the joy. I found it almost impossible to deliver what he was looking for every day. I would feel the cut-off point, thinking, ‘I don’t know anything else I can impress him with.’ The band were looking at each other with new-found love for music, but with us playing.”

Martin encouraged Beck to play the piano, picking out skeletal melodies unhampered by style and padding. Beck finds fast playing physically upsetting. “It sounds impressive but it doesn’t mean a thing.”

Blow by Blow paid for his 16th-century farmhouse in Wadhurst, East Sussex, in 1976. He moved there with his girlfriend at the time, the model Celia Hammond, and Hammond’s rescued stray cats had the run of the 80 acre park. They split up some years later – her animal trust is still run from the town; he is the patron of one in Tunbridge Wells. He had been married at the age of 19 to Patricia Brown from Crawley. The couple’s first possession for their marital home was an Afghan hound; the fees from Beck’s band the Nightshift scarcely covered the dog food. The future Julia Carling was another girlfriend: she left college to live with him at 18 in the early 1980s but later said that, despite the age gap, he needed someone to mother him. He still lives in Wadhurst, with his wife since 2005, Sandra Cash, his sheepdogs Wilf and Paddy, a ewe called Bubba and a crow called Dave. He has been a vegetarian for 47 years.

I ask him about the old beef with Clapton. “Eric wanted to be the underdog,” he summarises, “the back-room boy, and I turned out to be that person, while he was like: ‘LAAAAAYLA!’”

Were their temperaments too similar? “The approach to playing maybe so,” he says, “but outside that, one of my touchstones is humour. I have to have people around who are of a certain strain of humour. I can’t deal with people who have no humour. I’m not saying he doesn’t . . .”

On 10 August, Beck will play the Holly­wood Bowl in Los Angeles, covering 50 years of guitar music in two hours. He asked Clapton to play but he is suffering from the nerve condition peripheral neuropathy. Beck is worried about him; he says that he googled
it and sent Clapton a list of websites offering treatment.

In technique and innovation, the two haven’t really been competitors for years. In 2007, Beck did a run of gigs at Ronnie Scott’s in London with one of his best discoveries, Tal Wilkenfeld, an Australian bass prodigy who turned heads because of her prodigious capabilities and possibly because she was a 20-year-old woman in the male-dominated world of instrumental jazz. In 2010, his album Emotion & Commotion included a version of “Nessun Dorma”, which won him his eighth Grammy. His new one, Loud Hailer, features the guitar playing of Carmen Vandenberg and the voice of Rosie Bones, Bill Oddie’s daughter. The girls wrote the songs with him in front
of a fire with a crate of Prosecco. After our interview, they’re coming to the office for a meeting, with another crate of Prosecco.

“The right time to record is when you’re not quite ahead of yourself,” he says. “You’re probing and you’re treading carefully and it sounds that way, like you’re telling a story. If you flash, people’s ears clam up.”

Of the top three guitarists in the world, Beck is OK playing with John McLaughlin (“I’ve done John”), although he has turned down an invitation to appear with McLaughlin’s “butterfly” drummer Billy Cobham (“I’m not up to that standard”). However, he is not sure that he can go to see the third player in the Planet Earth axe triumvirate, Pat Metheny, when he appears at Ronnie Scott’s the week we speak.

“They asked me if I wanted to go,” he says. “But I don’t know if I can see any other guitarists. It might just send me a curve ball. Maybe I’ll go. Or here’s what I’ll do. I’ll sit in Bar Italia across the way, getting plastered, and you can tell me how it was.”

“Loud Hailer” is released by ATCO Records

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 21 July 2016 issue of the New Statesman, The English Revolt