Picture Book Of The Week: The Postcard Age

The golden age of postcards, in pictures.

The above image is taken from The Postcard Age by Lynda Klinch and Benjamin Weiss (Thames & Hudson, £19.95). All the images in this book come from the collection of Leonard A Lauder, recently donated to the Museum of Fine Arts in Boston.

In his preface, Lauder explains his fascination with postcards.

Postcards open countless windows on to a broader collective past,” he writes. “An individual card makes a specific moment come alive in a vividly intimate way.

According to Klich and Weiss, the golden age of the postcard was the first decade of the 20th century. In 1909, for example, 833 million stamps for postcards were used in the UK alone. The postcard “craze”, they argue, was a phenomenon of the first great age of globalisation.

The international post system “smoothed the path for commerce and intellectual exchange and helped foster a broader sense that the cultures of Europe were entwined”. However, some observers at the time took a more jaundiced view of the popularity of postcards. In 1906, the American writer John Walker Harrington published an article entitled “Postal Carditis and Some Allied Manias”.

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[All images from the Leonard A. Lauder Postcard Archive—Promised gift of Leonard A. Lauder/courtesy the Museum of Fine Arts, Boston, via Imprint]

 

The Postcard Maintains Friendship, from The Postcard Age [Credit: Thames and Hudson]
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Harry Styles: What can three blank Instagram posts tell us about music promotion?

Do the One Direction star’s latest posts tell us about the future of music promotion in the social media age - or take us back to a bygone era?

Yesterday, Harry Styles posted three identical, captionless blank images to Instagram. He offered no explanation on any other social network, and left no clue via location serves or tagged accounts as to what the pictures might mean. There was nothing about any of the individual images that suggested they might have significance beyond their surface existence.

And, predictably, they brought in over a million likes – and thousands of Styles fans decoding them with the forensic dedication of the cast of Silent Witness.

Of course, the Instagrams are deliberately provocative in their vagueness. They reminded me of Robert Rauschenberg’s three-panelled White Painting (1951), or Robert Ryman’s Untitled, three square blank canvases that hang in the Pompidou Centre. The composer John Cage claimed that the significance of Rauschenberg’s White Paintings lay in their status as receptive surfaces that respond to the world around them. The significance of Styles’s Instagrams arguably, too, only gain cultural relevance as his audience engages with them.

So what did fans make of the cryptic posts? Some posited a modelling career announcement would follow, others theorised that it was a nod to a Taylor Swift song “Blank Space”, and that the former couple would soon confirm they were back together. Still more thought this suggested an oncoming solo album launch.

You can understand why a solo album launch would be on the tip of most fans’ tongues. Instagram has become a popular platform for the cryptic musical announcement — In April, Beyoncé teased Lemonade’s world premiere with a short Instagram video – keeping her face, and the significance behind the title Lemonade, hidden.

Creating a void is often seen as the ultimate way to tease fans and whet appetites. In June last year, The 1975 temporarily deleted their Instagram, a key platform in building the band’s grungy, black and white brand, in the lead up to the announcement of their second album, which involved a shift in aesthetic to pastel pinks and bright neons.

The Weekend wiped his, too, just last week – ahead of the release of his new single “Starboy”. Blank Instagrams are popular across the network. Jaden Smith has posted hundreds of them, seemingly with no wider philosophical point behind them, though he did tweet in April last year, “Instagram Is A BlackHole Of Time And Energy.”

The motive behind Harry’s blank posts perhaps seems somewhat anticlimactic – an interview with magazine Another Man, and three covers, with three different hairstyles, to go along with it. But presumably the interview coincides with the promotion of something new – hopefully, something other than his new film Dunkirk and the latest update on his beloved tresses. In fact, those blank Instagrams could lead to a surprisingly traditional form of celebrity announcement – one that surfaces to the world via the print press.

Anna Leszkiewicz is a pop culture writer at the New Statesman.