Comics review: Marc Ellerby's Ellerbisms

A comic strip that began life with few pretensions.

Ellerbisms began life with few pretensions. It was to be a diary comic like so many others: a page of a Moleskine a day, illustrated with something which happened to Marc Ellerby in the last twenty-four hours. These are the bread-and-butter of the indie cartoonist's world, and, along with gag strips, make up the majority of webcomics (once you exclude the furries, at least). But, as Ellerby says:

Then I met a Swedish girl called Anna and it stopped being so sporadic (and boring).

What you end up reading is a chronicle of a relationship, messy bits included, written as it happened. To this end, Ellerby has also added a new prologue and epilogue, as well as adding a few pages in near the beginning to elaborate on the context of some of the strips. This is a good idea; those early strips, already the weakest part of the book, occasionally make reference to events which Ellerby simply didn't get round to illustrating in real time, and the extra content helps the story hold together as one coherent piece.

New artwork next to old does serve to emphasise how much better a cartoonist Ellerby is now than he was when he started. But thanks to his decision to excise the first few months of Ellerbisms strips, and turn the book from "the complete collection" to "the complete Marc and Anna", there's little of the genuinely amateurish stuff left in. His very first strip remains as a nostalgic title page, and it's a nice scene in its own right; but if the first twenty pages were like it, readers might never hit the good stuff.

Which would be a shame. Like Joff Winterhart's Costa-nominated Days of the Bagnold Summer, Ellerbisms' short episodes, frequently just a page each, build up a detailed, touching portrait of the young couple (whereas Bagnold Summer's episodic nature was an affectation, this is the real deal). We see them fighting over nothing, singing and preparing, and their holidays, working days, and days out in the park. The end, when it comes, isn't surprising, because we have come to know the pair so well that the writing was on the wall. But it is saddening nonetheless.

Not that Ellerbisms is a mopey book. It wears its page-a-day heritage on its sleeve, and the pages of silliness and gags are frequently laugh-out-loud funny. But without that emotional core, it would feel like so many other good but ephemeral webcomics.

Ellerby has also worked hard to make Ellerbisms worth reading as a book, rather than just mooching off the still-available free archives. As well as the aforementioned extra content – and removed content, because what's not collected is as important as what is – it's also packaged together with production values (including delicious rounded corners, a hat-tip to the Moleskine heritage) that well exceed what was necessary to get it out the door. It's all part of Ellerby's – and diary-comics co-conspirator Adam Cadwell's – audacious self-publishing venture, Great Beast.

The two are publishing high quality editions of their complete diary comics – Cadwell's The Everyday is available in hardback, nigh-on unheard of for a self-published webcomic – as well as their other works, like Cadwell's six-part Blood Blokes, about hipster vampires, and Ellerby's Chloe Noonan: Monster Hunter, a sort of Buffy-without-powers. If it works, it will let them cut out the middleman, and may just make publishing these sort of comics, if not quite profitable, then at least break-even. If it doesn't, it will have been an expensive experiment.

No matter what the quality of the physical objects produced, Great Beast will live or die on the skill of its artists. While Chloe Noonan has failed to find the commercial success it deserves, leading to a reboot being planned, it shows that Ellerby has the chops to make something fun and accessible. Hopefully it will find the audience it deserves, and give Ellerby a ticket to riches. But Ellerbisms is proof that he can do much more than just that.

What you end up reading is a chronicle of a relationship. Photograph: Getty Images.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Hunter Skipworth / Moment
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Cones and cocaine: the ice cream van's links with organised crime

A cold war is brewing to the tinkling of "Greensleeves".

Anyone who has spent a summer in this country will be familiar with the Pavlovian thrill the first tinny notes of “Greensleeves” stir within the stolid British breast.

The arrival of the ice cream van – usually at least two decades older than any other vehicle on the road, often painted with crude approximations of long-forgotten cartoon characters and always, without fail, exhorting fellow motorists to “Mind that child!” – still feels like a simple pleasure of the most innocent kind.

The mobile ice cream trade, though, has historical links with organised crime.

Not only have the best routes been the subject of many, often violent turf wars, but more than once lollies have served as cover for goods of a more illicit nature, most notoriously during the Glasgow “Ice Cream Wars” of the early 1980s, in which vans were used as a front for fencing stolen goods and dealing drugs, culminating in an arson attack that left six people dead.

Although the task force set up to tackle the problem was jokingly nicknamed the “Serious Chimes Squad” by the press, the reality was somewhat less amusing. According to Thomas “T C” Campbell, who served almost 20 years for the 1984 murders before having his conviction overturned in 2004, “A lot of my friends were killed . . . I’ve been caught with axes, I’ve been caught with swords, open razors, every conceivable weapon . . . meat cleavers . . . and it was all for nothing, no gain, nothing to it, just absolute madness.”

Tales of vans being robbed at gunpoint and smashed up with rocks abounded in the local media of the time and continue to pop up – a search for “ice cream van” on Google News throws up the story of a Limerick man convicted last month of supplying “wholesale quantities” of cocaine along with ice cream. There are also reports of the Mob shifting more than 40,000 oxycodone pills through a Lickety Split ice cream van on Staten Island between 2009 and 2010.

Even for those pushing nothing more sinister than a Strawberry Split, the ice cream business isn’t always light-hearted. BBC Radio 4 devoted an entire programme last year to the battle for supremacy between a local man who had been selling ice creams in Newbiggin-by-the-Sea since 1969 and an immigrant couple – variously described in the tabloids as Polish and Iraqi but who turned out to be Greek – who outbid him when the council put the contract out to tender. The word “outsiders” cropped up more than once.

This being Britain, the hostilities in Northumberland centred around some rather passive-aggressive parking – unlike in Salem, Oregon, where the rivalry from 2009 between an established local business and a new arrival from Mexico ended in a highish-speed chase (for an ice cream van) and a showdown in a car park next to a children’s playground. (“There’s no room for hate in ice cream,” one of the protagonists claimed after the event.) A Hollywood production company has since picked up the rights to the story – which, aptly, will be co-produced by the man behind American Sniper.

Thanks to competition from supermarkets (which effortlessly undercut Mister Softee and friends), stricter emission laws in big cities that have hit the UK’s ageing fleet particularly hard, and tighter regulations aimed at combating childhood obesity, the trade isn’t what it used to be. With margins under pressure and a customer base in decline, could this summer mark the start of a new cold war?

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 22 June 2017 issue of the New Statesman, The zombie PM

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