Who's offended by Victoria's Secret?

After their 'racist' use of Native Indian headdresses, Victoria's Secret is yet another fashion brand in the firing line for cultural insensitivity. But is appropriation always insulting?

Earlier this month, Victoria’s Secret was forced to issue a public apology after its annual catwalk featured a lingerie model gyrating down the runway in nothing more than her underwear, heels, and an oversized, pseudo-comedy Native American headdress.

Instant outrage followed this rather brazen attempt to use a sacred object to promote an underwear brand. Victoria’s Secret promptly issued a formal apology and removed the photograph from all marketing material.

The incident follows a chain of recent libel suits which saw a slew of fashion brands facing racism allegations for their appropriation of Native American imagery. Urban Outfitters faced legal action from the Navaho nation after printing their name on its products, Paul Frank were forced to issue a public apology after hosting a Native American themed party, and No Doubt very recently had to withdraw their latest music video after they faced a storm of offended criticism for its thematic ‘Cowboys and Indians’ clichés.

Why has this collective outrage exploded so suddenly? Although all the above examples are understandably offensive, they don’t detract from the fact that Native American heritage has long been part of the landscape of popular culture. From Clint Eastwood to Pocahontas, the American Indian image has been subsumed into mass culture - sometimes respectfully, other times much less so. The fashion industry, in particular, owes an unquantifiable debt to this visual culture, but few have yet to be offended by the legions of beaded moccasins in any high street shoe shop.

So, where do we draw the line? When, in other words, does cultural appropriation become cultural misappropriation?

It is, of course, demeaning for popular culture to arbitrarily borrow sacred symbols with no acknowledgement of their correct context. What’s interesting, however, is that the laws of political correctness differ between different art forms.

Consider the music industry – the entire history of popular music is, arguably, an extended exercise in cultural assimilation. Jazz, rap and hip-hop owe their entire existence to the elastic intermingling of alternate cultures. Paul Simon's seminal 'Graceland' album is widely considered one of the greatest records of all time for his open inclusion of South African musical traditions – albeit achieved collaboratively and inclusively, and still mired in racial controversy following Simon’s apparent boycott of anti-apartheid protests.

In our current musical climate, Damon Albarn remains a key example of how to do cultural assimilation credibly. He is currently creative co-director of Africa Express, a project seeking to foster collaboration between Western and African artists, with the intention of gaining a wider audience for the latter. The project has so far been extensively applauded for its inclusive approach and progressive sounds.

Of course, the extenuating factors are obvious. Whether cultural assimilation is seen as a tribute or an insult comes down to whether it is achieved in earnest artistic collaboration (as in Albarn) or flippant superficiality (as in Victoria’s Secret).

Nonetheless, a huge grey area is destined to loom over the issue. No Doubt were recently forced to pull their new music video following outrage at their use of Native American outfits. Its worth asking – had they sampled traditional American Indian music instead of clothing, would anyone have been as offended?

The truth is that nowadays, cultural assimilation has become so all-pervasive it’s almost unnoticeable. Popular culture has always consisted of mining, borrowing from and subverting the cultural heritage of the past. In fact, Frederic Jameson went so far as to see this as a defining factor of the postmodern age. For him, the past and its symbols no longer exist, "except as a repository of genres, styles, and codes ready for commodification”.

This has vast implications for political incorrectness - no symbol can truly be said to be culturally isolated any more. The eagle-feathered headdress which inspired such extensive outrage on the Victoria's Secret runway doesn't belong to the Native American repositry alone. It's origins date back to widespread early cultures, including Aztec warriors, early Gaelic clan chiefs and Slavic hussars. Now it’s been assimilated into contemporary culture and passed into the collective unconscious. Its original meaning is melded and mixed in a sea of new, secular meanings.

In other words, in a postmodern, post-ironic, globalised world, can anyone really be said to have ownership over their own heritage?

Model Karlie Kloss walks the runway during the Victoria's Secret 2012 Fashion Show in New York City. (Photo by Jamie McCarthy/Getty Images)

Kamila Kocialkowska is a freelance journalist based in London.

@ms_kamila_k

 

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Out with the old: how new species are evolving faster than ever

A future geologist will look back to the present day as a time of diversification, as well as extinction.

Human population growth, increased consumption, hunting, habitat destruction, pollution, invasive species and now climate change are turning the biological world on its head. The consequence is that species are becoming extinct, perhaps faster than at any time since the dinosaurs died out 66 million years ago. This is an inconvenient truth.

But there are also convenient truths. Britain has gained about 2,000 new species over the past two millennia, because our predecessors converted forests into managed woodlands, orchards, meadows, wheat fields, roadsides, hedgerows, ponds and ditches, as well as gardens and urban sprawl, each providing new opportunities.

Then we started to transport species deliberately. We have the Romans to thank for brown hares and the Normans for rabbits. In the 20th century, ring-necked parakeets escaped from captivity and now adorn London’s parks and gardens.

Climate warming is bringing yet more new species to our shores, including little egrets and tree bumblebees, both of which have colonised Britain in recent years and then spread so far north that I can see them at home in Yorkshire. Convenient truth No 1 is that more species have arrived than have died out: most American states, most islands in the Pacific and most countries in Europe, including Britain, support more species today than they did centuries ago.

Evolution has also gone into overdrive. Just as some species are thriving on a human-dominated planet, the same is true of genes. Some genes are surviving better than others. Brown argus butterflies in my meadow have evolved a change in diet (their caterpillars now eat dove’s-foot cranesbill plants, which are common in human-disturbed landscapes), enabling them to take advantage of a warming climate and spread northwards.

Evolution is a second convenient truth. Many species are surviving better than we might have expected because they are becoming adapted to the human-altered world – although this is not such good news when diseases evolve immunity to medicines or crop pests become resistant to insecticides.

A third convenient truth is that new species are coming into existence. The hybrid Italian sparrow was born one spring day when a male Spanish sparrow (the “original” Mediterranean species) hitched up with a female house sparrow (which had spread from Asia into newly created farmland). The descendants of this happy union live on, purloining dropped grains and scraps from the farms and towns of the Italian peninsula. Some of those grains are wheat, which is also a hybrid species that originated as crosses between wild grasses in the Middle East.

This is not the only process by which new species are arising. On a much longer time scale, all of the species that we have released on thousands of islands across the world’s oceans and transported to new continents will start to become more distinct in their new homes, eventually separating into entirely new creatures. The current rate at which new species are forming may well be the highest ever. A future geologist will look back to the present day as a time of great diversification on Earth, as well as a time of extinction.

The processes of ecological and evolutionary change that brought all of Earth’s existing biological diversity into being – including ourselves – is continuing to generate new diversity in today’s human-altered world. Unless we sterilise our planet in some unimagined way, this will continue. In my book Inheritors of the Earth, I criss-cross the world to survey the growth in biological diversity (as well as to chart some of the losses) that has taken place in the human epoch and argue that this growth fundamentally alters our relationship with nature.

We need to walk a tightrope between saving “old nature” (some of which might be useful) and facilitating what will enable the biological world to adjust to its changed state. Humans are integral to Earth’s “new nature”, and we should not presume that the old was better than the new.

“Inheritors of the Earth: How Nature Is Thriving in an Age of Extinction” by Chris D Thomas is published by Allen Lane

This article first appeared in the 20 July 2017 issue of the New Statesman, The new world disorder