Who's offended by Victoria's Secret?

After their 'racist' use of Native Indian headdresses, Victoria's Secret is yet another fashion brand in the firing line for cultural insensitivity. But is appropriation always insulting?

Earlier this month, Victoria’s Secret was forced to issue a public apology after its annual catwalk featured a lingerie model gyrating down the runway in nothing more than her underwear, heels, and an oversized, pseudo-comedy Native American headdress.

Instant outrage followed this rather brazen attempt to use a sacred object to promote an underwear brand. Victoria’s Secret promptly issued a formal apology and removed the photograph from all marketing material.

The incident follows a chain of recent libel suits which saw a slew of fashion brands facing racism allegations for their appropriation of Native American imagery. Urban Outfitters faced legal action from the Navaho nation after printing their name on its products, Paul Frank were forced to issue a public apology after hosting a Native American themed party, and No Doubt very recently had to withdraw their latest music video after they faced a storm of offended criticism for its thematic ‘Cowboys and Indians’ clichés.

Why has this collective outrage exploded so suddenly? Although all the above examples are understandably offensive, they don’t detract from the fact that Native American heritage has long been part of the landscape of popular culture. From Clint Eastwood to Pocahontas, the American Indian image has been subsumed into mass culture - sometimes respectfully, other times much less so. The fashion industry, in particular, owes an unquantifiable debt to this visual culture, but few have yet to be offended by the legions of beaded moccasins in any high street shoe shop.

So, where do we draw the line? When, in other words, does cultural appropriation become cultural misappropriation?

It is, of course, demeaning for popular culture to arbitrarily borrow sacred symbols with no acknowledgement of their correct context. What’s interesting, however, is that the laws of political correctness differ between different art forms.

Consider the music industry – the entire history of popular music is, arguably, an extended exercise in cultural assimilation. Jazz, rap and hip-hop owe their entire existence to the elastic intermingling of alternate cultures. Paul Simon's seminal 'Graceland' album is widely considered one of the greatest records of all time for his open inclusion of South African musical traditions – albeit achieved collaboratively and inclusively, and still mired in racial controversy following Simon’s apparent boycott of anti-apartheid protests.

In our current musical climate, Damon Albarn remains a key example of how to do cultural assimilation credibly. He is currently creative co-director of Africa Express, a project seeking to foster collaboration between Western and African artists, with the intention of gaining a wider audience for the latter. The project has so far been extensively applauded for its inclusive approach and progressive sounds.

Of course, the extenuating factors are obvious. Whether cultural assimilation is seen as a tribute or an insult comes down to whether it is achieved in earnest artistic collaboration (as in Albarn) or flippant superficiality (as in Victoria’s Secret).

Nonetheless, a huge grey area is destined to loom over the issue. No Doubt were recently forced to pull their new music video following outrage at their use of Native American outfits. Its worth asking – had they sampled traditional American Indian music instead of clothing, would anyone have been as offended?

The truth is that nowadays, cultural assimilation has become so all-pervasive it’s almost unnoticeable. Popular culture has always consisted of mining, borrowing from and subverting the cultural heritage of the past. In fact, Frederic Jameson went so far as to see this as a defining factor of the postmodern age. For him, the past and its symbols no longer exist, "except as a repository of genres, styles, and codes ready for commodification”.

This has vast implications for political incorrectness - no symbol can truly be said to be culturally isolated any more. The eagle-feathered headdress which inspired such extensive outrage on the Victoria's Secret runway doesn't belong to the Native American repositry alone. It's origins date back to widespread early cultures, including Aztec warriors, early Gaelic clan chiefs and Slavic hussars. Now it’s been assimilated into contemporary culture and passed into the collective unconscious. Its original meaning is melded and mixed in a sea of new, secular meanings.

In other words, in a postmodern, post-ironic, globalised world, can anyone really be said to have ownership over their own heritage?

Model Karlie Kloss walks the runway during the Victoria's Secret 2012 Fashion Show in New York City. (Photo by Jamie McCarthy/Getty Images)

Kamila Kocialkowska is a freelance journalist based in London.

@ms_kamila_k

 

Donmar Warehouse
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Limehouse raises the question of when party loyalty becomes political irresponsibility

Labour's “Gang of Four” are brought to life brilliantly at the Donmar Warehouse.

A star of the Labour Party right wing, exiled from the shadow cabinet for deviating from the dominant orthodoxy, rants about how a decent but weak Labour leader, with an election-losing anti-European, anti-nuclear manifesto, risks letting the prime minister get away with whatever she wants.

Laughter shows that the audience gets what the dramatist Steve Waters is up to. Limehouse takes place on 25 January 1981, when a gentle veteran, Michael Foot, seems to be leading Labour to such sure oblivion at the next election that Dr David Owen has summoned his fellow moderates Shirley Williams, Bill Rodgers and (just back from a stint running Europe) Roy Jenkins to Sunday lunch in his kitchen in east London. This meeting led the “Gang of Four”, as they became known, to make a statement of estrangement from Labour that heralded the creation of the Social Democratic Party.

Waters was inspired by a New Statesman interview in which Rodgers wondered if the left-right divide under Jeremy Corbyn might justify a similar evacuation of the pragmatists now. The debates that the play stages – fidelity to party and national tribes against a fear of political and historical irrelevance – feel hotly topical.

Williams, considering an offer to abandon Labour and teach at Harvard, faced then the dilemma of an Ed Balls or Tristram Hunt now. And Labour members today who fantasise about a new progressive grouping might reflect that, while the SDP briefly seemed a plausible alternative to Thatcherism (winning 7.8 million votes at the 1983 election), the middle-class revolution was squeezed externally by two-party domination and internally by disputes over leadership and direction.

But, for all the parallel relevance, the success of Limehouse ultimately depends on the convincing re-creation of an era and its people. Enjoyable period details include the luxury macaroni cheese to a recipe by Delia Smith that Debbie Owen, Delia’s literary agent, chops and fries on stage to fuel her husband’s discussions with his three wary comrades. Waters also skilfully uses the mechanics of a pre-digital world – having to go out for newspapers, going upstairs to answer a phone – to get one character out of the way to allow others to talk about them.

As a good playwright should, Waters votes for each character in turn. Owen, though teased for vanity and temper, is allowed a long speech that honours his status as one of the most memorable orators in modern British politics. Tom Goodman-Hill samples Owen’s confident baritone without going the whole Rory Bremner.

Playing Jenkins, a man celebrated for both a speech defect and rococo cadences, Roger Allam has no choice but to deliver the voice perfectly, which he does. Waters carefully gives the character an early riff about the “crepuscular greyness” of Brussels, allowing Allam to establish the w-sounds and extravagant adjectives. Actor and playwright also challenge the assumption that for Jenkins both to love fine wine and to advocate social justice was inevitably a contradiction.

Debra Gillett refreshingly avoids the scattiness that caricaturists attribute to Williams, stressing instead her large brain and deep soul, in a portrayal that increases the sense of shame that the Tories should lead Labour 2-0 in the score of female prime ministers. As Rodgers (in Beatles terms, the Ringo of the confab four), Paul Chahidi touchingly suggests a politician who knows that he will always be a bag-man but still agonises over whose luggage to carry.

Unfolding over 100 minutes, Polly Findlay’s production has a lovely rhythm, staging the delayed entrances of Jenkins and Williams for maximum impact. Biodramas about the living or recently dead can be hobbled by a need to negotiate objections of tact or fact. Politicians, however, often purchase even the rudest cartoons of themselves for the loo wall, and the real Owen, Williams and Rodgers laughed warmly during, and strongly applauded after, the first night.

At an impromptu press conference afterwards, a genial and generous Owen astutely observed that what at the time was “a very happy day in our house” has been dramatised as tragicomedy. But, regardless of whether Marx was right about history repeating itself the second time as farce, the possibility that farce is being repeated in Labour Party history has encouraged a compelling play that is sublimely enjoyable but also deeply serious – on the question of when loyalty to party can become disloyalty to political responsibility.

“Limehouse” runs until 15 April

Mark Lawson is a journalist and broadcaster, best known for presenting Front Row on Radio 4 for 16 years. He writes a weekly column in the critics section of the New Statesman.

This article first appeared in the 23 March 2017 issue of the New Statesman, Trump's permanent revolution