Ken Loach turns down an award

The director shows solidarity with film festival workers.

Some decisions hit hard, tearing down the wall of polite hypocrisy behind which the film community often hide. Ken Loach’s decision to turn down an award from the Turin Film Festival in solidarity with outsourced festival workers made for encouraging news. It appears that his political convictions are not confined to celluloid; lights can sometimes be lit off the set. When economic recession hits hard, political opportunism becomes a palatable option, but not for Ken Loach it seems. In the press statement issued to the Turin Film Festival, the director of Bread and Roses said that to "accept the Award and make a few critical comments would be weak and hypocritical. We cannot say one thing on screen and betray that in our actions”.

The dispute, which had been brewing for a while, came to public attention on the eve of the festival when representatives of a grassroots union started picketing the main festival venue. Slogans such as “shame on you!” and “these are the people who make culture”, sarcastically referring to the festival organisers, "welcomed" Turin's centre-left mayor, Piero Fassino. The leaflets union organisers and activists handed out read, “I love you Ken”, and explained the dispute that brought them on the streets and led Loach to decline his award. According to the union, workers’ rights have been progressively eroded by outsourcing and temporary contracts that prevent the amelioration of working conditions. The Museum of Cinema in Turin, which is in charge of the film festival, has outsourced cleaning and security services for the past 12 years to a company called Coop Rear. “A wage cut was followed by allegations of intimidation and harassment. A number of people have been dismissed, Loach’s statement read. “The fact that it is happening throughout Europe does not make it acceptable." The director had been contacted directly by union representatives prior to his arrival in Turin for the 30th edition of the festival. Romolo Marcella, regional secretary of the USB (Confederation of Grassroots Unions), said that they got in touch with Loach back in August with documents detailing their claims. Without being urged to do so by the union, Loach made his decision not to pick up the award official early last week.

The festival organisers claimed that Loach was ill-informed and that they cannot be held responsible, neither directly nor indirectly, for the behaviour and employment practices of a third party (in this case, Coop Rear). Alberto Barbera, the president of the Museum of Cinema as well as the Venice Film Festival's new artistic director, added that the festival is renowned for its commitment to the fair and just treatment of workers. According to Italian press reports, Coop Rear, whose president is also a local town councillor, has decided to take legal action against the Loach. The festival organisers have retaliated by withdrawing Loach’s latest film, The Angels Share, which was due to be screened at the festival later this week. That the whole affaire took place in Turin is significant since the northern industrial city has witnessed in the past massive industrial action and widespread militancy. The festival itself, widely regarded as a left-wing event, has in the past had sections of its programme dedicated to labour-related issues. One of its prizes, the Cipputi award, which Loach was given in 1998, takes its name from a blue-collar character created by the celebrated Italian cartoonist, Altan.

Turin has invested heavily in culture as its industrial infrastructure withered. Home to the main FIAT car manufacturing plant and formerly home to a large working-class population, Turin is also Italy’s main literary centre. TFF artistic director, the filmmaker Gianni Amelio, after having put Loach's decision to renounce the award down to his temperament, stated his respect for the director's choice while at the same time deeming it inappropriate. As the Italian cultural establishment walks the tightrope of diplomacy, Loach has decided to stand shoulder to shoulder with those who can barely afford to buy a festival ticket.

Director Ken Loach (Photograph: Getty Images)
Photo: Popperfoto
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How the Oval regained its shape: the famous cricket ground hosts its 100th Test

The challenge for Surrey is to ensure that the new fans drawn to the stadium in recent years keep coming.

Few stadiums have as rich a sporting history as the Oval. After opening its gates in 1845, it hosted England’s first home football international, the first FA Cup final, and Ireland’s inaugural rugby Test.

Though it took 35 years before a cricket Test match – the first ever in England – was played at the ground in Kennington, south London, it was worth waiting for. WG Grace scored 152 runs, setting the tone for many memorable performances  at the Oval. Among the highlights: Len Hutton’s 364 in 1938, still the highest Test score by an England batsman; Viv Richards’s double century and Michael Holding’s 14 wickets for the West Indies before an ecstatic crowd in 1976; England’s Ashes-clinching match in 2005, when a skunk-haired Kevin Pietersen thrashed the Australian attack.

But just five years later, in 2010, the Oval and its host club Surrey were in a bad way. For the first time since 1986, the first day of the annual Oval Test was not a sell-out, and attendances for county games were down. Finances were so stretched that Surrey made a dozen administrative staff redundant, and there was talk of insolvency. The club, which is owned by its 10,000 members and is a tenant of the Duchy of Cornwall, was “very close to a substantial crisis”, Paul Sheldon, then chief executive, said at the time.

Today that seems far away. On 27 July, the Oval hosted its 100th Test, the third match of the series between England and South Africa. The first day was sold out. And Surrey are now the richest first-class county, with £12m of reserves. In 2019, work will begin on a redevelopment scheme that will increase the Oval’s capacity from 25,000 to 40,000, making it the biggest cricket ground in England. (Lord’s, the Oval’s more illustrious rival, can seat 28,000 people.)

“We are in a good place,” said Richard Gould, the current chief executive, one recent afternoon in his grandstand office overlooking the pitch, where a big group of local schoolchildren ran around in the sun.

How did the Oval regain its shape? Gould, whose father Bobby played football for Arsenal and was manager of Wimbledon when the team won the FA Cup in 1988, lists several factors. The first is a greater focus on non-cricketing revenue, taking advantage of the club’s historic facilities. In 2011, when Gould joined Surrey after stints at Bristol City football and Somerset cricket clubs, revenue from corporate events and conferences was £1.3m. This year the projected income is £4.6m.

The second factor is the surge in popularity of the T20 competition played by the 18 first class counties in England and Wales. Unlike Tests, which last for five days, a T20 Blast match takes just three hours. The frenetic format has attracted many people to games who have never previously followed cricket. Surrey, which like Lord’s-based Middlesex have the advantage of being in London, have been especially successful in marketing its home games. Advance sell-outs are common. Surrey reckon they will account for one in six T20 tickets bought in the UK this season, with gate receipts of £4m, four times more than in 2010.

Whereas Test and even one-day international spectators tend to be regulars – and male – Gould estimates that up to 70 per cent of those who attend T20 games at the Oval are first-timers. Women, and children under 16, typically constitute a quarter of the crowd, a higher percentage than at football and rugby matches and a healthy trend for the game and the club.

The strong domestic T20 sales encouraged the Oval’s management to focus more on the county than on the national team. Until a few years ago, Surrey never seriously marketed its own merchandise, unlike professional football clubs, which have done so successfully for decades.

“When I came here, everything around the ground was focused on England,” Gould said. “We needed to put our team first. In the past, county cricket did not make you money. With T20, there’s a commercial business case.”

To raise its profile and pull in the crowds, Surrey have signed some of the biggest international stars in recent years, including Australia’s Ricky Ponting, South Africa’s Hashim Amla, Sri Lanka’s Kumar Sangakkara and Kevin Pietersen, who is now mainly a T20 franchise player. For the players, as with the counties, it’s where the money is.

The challenge for Surrey is to ensure that the new fans drawn to the Oval in recent years keep coming. In common with many businesses today, customer data is crucial. The club has 375,000 names on its marketing database, of which 160,000 are Surrey supporters. But since the average T20 purchaser buys six tickets, many people who attend games at the Oval remain unknown to the club. One way Surrey are trying to identify them is through a service that allows one person to book tickets for a group of friends, who then each pay the club directly. Another method is through offering free, fast Wi-Fi at the ground, which anyone can use as long as they register their email address.

For all the focus on T20, Gould is keen to stress that England internationals, especially Test matches, are a crucial part of the Oval’s future – even if the business model may have to be tweaked.

“We always want to be one of the main Test venues. The problem we have is: will countries still put aside enough time to come to play Tests here? In many countries domestic T20 now takes precedence over international cricket. It may be that we may have to start to pay countries to play at the Oval.” 

Xan Rice is Features Editor at the New Statesman.

This article first appeared in the 27 July 2017 issue of the New Statesman, Summer double issue