Arts funding – what it does, and why it matters

Will Gompertz raised vital issues in his "Today" programme coverage, but the reality is more complicated than it seems

It set the twittersphere alight – or at least that tiny corner of it concerned with the arts. Will Gompertz proposed on Tuesday’s Today programme that subsidising the arts doesn’t work because only 8 per cent of people in this country go to opera, ballet and classical concerts, and because they’re all sewn-up inside imposing London buildings. All nice and easy – a provocative headline and a stinging statistic in one fell swoop. But the truth is a little more complicated than that – and marginally more positive, too.

Two points to begin. If Gompertz’s interview subject speaking for London youth Fady Elsayed has "never seen one advert" for theatre or opera in the city, he either doesn’t use public transport or he should have gone to Specsavers. Adverts from Covent Garden, English National Opera, the Barbican et al might have varying degrees of communicative nous, but they exist –they’re commonplace and they’re big.

Secondly, the figures are skewed. Far more than 8 per cent of people in this country experience live opera, ballet and classical music. Many experience the arts as "a living element…[in] their upbringing" as John Maynard Keynes said they should when he founded the Arts Council. But their details don’t show up on box office receipts because they’re given free tickets or they are single, anonymous elements in large group bookings made by schools and colleges. After school, thousands of higher education students from varied backgrounds attend orchestral concerts; they’re contacted, welcomed, encouraged, talked-to and offered discounted tickets by marketing staff working for state-subsidised orchestras.

Theatre companies, opera companies and orchestras in this country present numerous performances for schools, families and community groups, some of them for free. That was consolidated in 2007 when the non-BBC symphony orchestras in the UK collectively promised to offer every schoolchild the chance to hear a live performance. However that bold promise is shaping up – it’s been dented but not extinguished by the most recent round of funding cuts – the very fact it was made underlines the single and most salient difference between subsidised and commercial art.

It’s interesting that Gompertz and Elsayed homed-in on buildings and the creatures who inhabit them as being the main sources of intimidation for people attending opera – I agree with the latter element wholeheartedly, as I’ve argued before. But it’s hard to play the architecture card when you consider that there are only three purpose-built opera houses in the United Kingdom operating as such, and one of them receives no subsidy. 

I spent the last week in Plymouth, watching operas and plays at the Theatre Royal where the concurrent visit from Glyndebourne On Tour and Flemish theatre collective Ontroerend Goed came between Marti Pellow in Blood Brothers and Christopher Biggins in the Christmas pantomime. The latter shows sold/will sell well; nobody can argue about architecture putting people off there. It’s not that the building isn’t beautiful – it is, and it’s about to get even more so (and more welcoming) thanks to an Arts Council redevelopment grant.  You might say it’s intimidating in its creative peacefulness, but that doesn’t stop people coming through the door to musicals, pantomime and comedy.

Opera North, English Touring Opera, Welsh National Opera and Glyndebourne spend much of the year travelling to theatres (not opera houses) like these to deliver first-class performances of great works old and new. The Glyndebourne offerings are sometimes even more focused and slick than they are at the summer festival. Top-price tickets are only marginally more expensive than those for the blockbuster shows, but government subsidy means there are hundreds of seats available for less than twenty quid.

And who’s sat in them? On Thursday night’s Le nozze di Figaro in Plymouth there were dozens of schoolchildren, plenty of pensioners and a good deal who would fall in between – a far more diverse audience than your average pop gig attracts. We’d all like to see a broader cross section of our society watching plays, operas and concerts, and we’re making progress on that front. But I’m a Plymothian, and I felt as though my home city was probably better represented in those performances at the Theatre Royal than my "residing" city (London) is at Covent Garden. On Friday afternoon in Plymouth, the company performed Rusalka for an audience of schoolchildren and families.

Without arts subsidy Glyndebourne wouldn’t even have been in Plymouth. The schoolchildren – who mostly sat interested and surprised by Glyndebourne’s relevant, vivid and beautifully played Figaro – would probably have been engaging in something a good deal less wonderful and mind-expanding. That means nobody to develop an interest in the art form, grow up, earn a living, become a ticket-buyer and help increase that percentage figure Gompertz was touting. Which in turn means further exclusion, further intimidation and considerable embarrassment in the face of our European counterparts who are proving that increased subsidy of the arts aids society and contributes to the exchequer.

Figaro (Vito Priarte) and Susanna (Lydia Teuscher) star in Glyndebourne's 'Le Nozze di Figaro' (Photo credit: Alastair Muir)
Photo: Channel 4
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Who will win Great British Bake Off 2017 based on the contestants’ Twitters

An extremely serious and damning investigation. 

It was morning but the sky was as dark as the night – and the night was as dark as a quite dark rat. He walked in. A real smooth gent with legs for seconds. His pins were draped in the finest boot-cut jeans money could buy, and bad news was written all over his face. “I’m Paul,” he said. “I know”. My hooch ran dry that night – but the conversation never did. By nightfall, it was clear as a see-through rat.   

Some might say that going amateur detective to figure out which contestants win and lose in this year’s Great British Bake Off is spoiling the fun faster than a Baked Alaska left out of the freezer. To those people I’d say: yes. The following article is not fun. It is a serious and intense week-by-week breakdown of who will leave GBBO in 2017. How? Using the contestants’ Twitter and Instagram accounts, of course.

The clues are simple but manifold, like a rat with cousins. They include:

  • The date a contestant signed up for social media (was it during, or after, the competition?)
  • Whether a contestant follows any of the others (indicating they had a chance to bond)
  • A contestant’s personal blog and headshots (has the contestant already snaffled a PR?)
  • Pictures of the contestant's baking.
  • Whether a baker refers to themselves as a “baker” or “contestant” (I still haven’t figured this one out but FOR GOD’S SAKE WATSON, THERE’S SOMETHING IN IT)

Using these and other damning, damning, damning clues, I have broken down the contestants into early leavers, mid-season departures, and finalists. I apologise for what I have done.

Early leavers

Kate

Kate appears not to have a Twitter – or at least not one that the other contestants fancy following. This means she likely doesn’t have a book deal on the way, as she’d need to start building her social media presence now. Plus, look at how she’s holding that fork. That’s not how you hold a fork, Kate.

Estimated departure: Week 1

Julia

This year’s Bake Off began filming on 30 April and each series has ten episodes, meaning filming ran until at least 9 July. Julia first tweeted on 8 May – a Monday, presumably after a Sunday of filming. Her Instagram shows she baked throughout June and then – aha! – went on holiday. What does this mean? What does anything mean?

Estimated departure: Week 2

James

James has a swish blog that could indicate a PR pal (and a marketing agency recently followed him on Twitter). That said, after an April and May hiatus, James began tweeting regularly in June – DID HE PERHAPS HAVE A SUDDEN INFLUX OF FREE TIME? No one can say. Except me. I can and I am.

Estimated departure: Week 3

Tom

Token-hottie Tom is a real trickster, as a social media-savvy youngster. That said, he tweeted about being distracted at work today, indicating he is still in his old job as opposed to working on his latest range of wooden spoons. His Instagram is suspiciously private and his Twitter sparked into activity in June. What secrets lurk behind that mysteriously hot face? What is he trying to tell me, and only me, at this time?

Estimated departure: Week 4

Peter

Peter’s blog is EXCEPTIONALLY swish, but he does work in IT, meaning this isn’t a huge clue about any potential managers. Although Peter’s bakes look as beautiful as the moon itself, he joined Twitter in May and started blogging then too, suggesting he had a wee bit of spare time on his hands. What’s more, his blog says he likes to incorporate coconut as an ingredient in “everything” he bakes, and there is absolutely no bread-baking way Paul Hollywood will stand for that.

Estimated departure: Week 5

Mid-season departures

Stacey

Stacey’s buns ain’t got it going on. The mum of three only started tweeting today – and this was simply to retweet GBBO’s official announcements. That said, Stacey appears to have cooked a courgette cake on 9 June, indicating she stays in the competition until at least free-from week (or she’s just a massive sadist).

Estimated departure: Week 6

Chris

Chris is a tricky one, as he’s already verified on Twitter and was already solidly social media famous before GBBO. The one stinker of a clue he did leave, however, was tweeting about baking a cake without sugar on 5 June. As he was in London on 18 June (a Sunday, and therefore a GBBO filming day) and between the free-from week and this date he tweeted about bread and biscuits (which are traditionally filmed before free-from week in Bake Off history) I suspect he left just before, or slap bang on, Week 7. ARE YOU PROUD NOW, MOTHER?

Estimated departure: Week 7

Flo

Flo’s personal motto is “Flo leaves no clues”, or at least I assume it is because truly, the lady doesn’t. She’s the oldest Bake Off contestant ever, meaning we can forgive her for not logging onto the WWWs. I am certain she’ll join Twitter once she realises how many people love her, a bit like Val of seasons past. See you soon, Flo. See you soon.

Estimated departure: Week 8

Liam

Liam either left in Week 1 or Week 9 – with 0 percent chance it was any of the weeks in between. The boy is an enigma – a cupcake conundrum, a macaron mystery. His bagel-eyed Twitter profile picture could realistically either be a professional shot OR taken by an A-Level mate with his dad’s camera. He tweeted calling his other contestants “family”, but he also only follows ONE of them on the site. Oh, oh, oh, mysterious boy, I want to get close to you. Move your baking next to mine.

Estimated departure: Week 9

Finalists

Steven

Twitter bios are laden with hidden meanings and Steven Carter-Bailey’s doesn’t disappoint. His bio tells people to tune in “every” (every!) Tuesday and he has started his own hashtag, #StevenGBBO. As he only started tweeting 4 August (indicating he was a busy lil baker before this point) AND his cakes look exceptionally lovely, this boy stinks of finalist.  

(That said, he has never tweeted about bread, meaning he potentially got chucked out on week three, Paul Hollywood’s reckoning.)

Sophie

Sophie’s Twitter trail is the most revealing of the lot, as the bike-loving baker recently followed a talent agency on the site. This agency represents one of last year’s GBBO bakers who left just before the finale. It’s clear Sophie’s rising faster than some saffron-infused sourdough left overnight in Mary’s proving drawer. Either that or she's bolder than Candice's lipstick. 

Chuen-Yan

Since joining Twitter in April 2017, Yan has been remarkably silent. Does this indicate an early departure? Yes, probably. Despite this, I’m going to put her as a finalist. She looks really nice. 

Amelia Tait is a technology and digital culture writer at the New Statesman.