The Art Review Power 100

Curator Carolyn Christov-Bakargiev tops the list.

This morning ArtReview announced the 2012 Power 100, their annual list of the contemporary art world’s most influential people. The rankings are decided according to “a combination of influence over the production of art internationally, sheer financial clout (although in these times that’s no longer such a big factor) and activity in the previous 12 months”, and can include collectors, scholars and curators, as well as artists.

This year the magazine are claiming the list represents a “fragmenting scene” in which the desire for political engagement and social inclusion rubs up against the traditional practices of the art world’s ruling class. A statement accompanying the list reads: “beyond Big Money, there are Big Ideas to be fought over, about who art is for, as much as what it is for. At a time of constant muttering about the 1% and the other 99%, the artworld might be living proof that art really does imitate life.”

The list is topped by Carolyn Christov-Bakergiev, an Italy- and US-based curator responsible for this summer’s highly successful Documenta 13 exhibition based in Kassel, Germany. This is the first time the top spot has been awarded to a curator (Gerhart Richter is the highest-ranked “pure” artist at number 6), a decision made not only due to the astonishing scale of Documenta 13 (it touched down everywhere from battlements and quantum physics labs in Kassel to the cities of Kabul, Banff and Cairo, expanding thematically far beyond the boundaries of art to bolster its inclusiveness), but also due of the timeliness of the statement it makes about and to the rest of the names on the list.

“Documenta 13 allowed artists to speak for themselves through their work, and to make their own sets of rules,” ArtReview says. “And by pitting artists with and against quantum physicists, military historians, biologists, economists and activist, Christov-Bakargiev and her team treated art as strong enough to hold its own in furthering debates, building meaning and extending thought, addressing the world not from an ivory tower, but from being in the world.”

New Statesman guest editor Ai Weiwei topped the list in 2011, an artist for whom making art and “being in the world” have become virtually indistinguishable. His recognition by a major international art magazine provoked criticism from Chinese Foreign Ministry spokesman Lui Weimin last year, who told a news briefing in Beijing: “China has many artists who have sufficient ability. We feel that a selection that is based purely on a political bias and perspective has violated the objectives of the magazine”. ArtReview however, had this to say: “Ai, who was arrested and imprisoned for 81 days earlier [last] year, was ranked number one as a result of his activism as much as his art practice – both articulating a move away from the idea that artists work within a priveleged zone limited by the walls of a gallery or museum”.

The 2012 edition of the ArtReview Power 100 will be published in the November issue of the magazine and will carry full profiles, features and photography portfolios. The list, in full, runs as follows:

1. Carolyn Christov-Bakargiev
2. Larry Gagosian
3. Ai Weiwei
4. Iwan Wirth
5. David Zwirner
6. Gerhard Richter
7. Beatrix Ruf
8. Nicholas Serota
9. Glenn D. Lowry
10. Hans Ulrich Obrist & Julia Peyton-Jones
11. Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani
12. Anton Vidokle, Julieta Aranda & Brian Kuan Wood (e-flux)
13. Cindy Sherman
14. Alain Seban & Alfred Pacquement
15. Adam D. Weinberg
16. Annette Schönholzer, Marc Spiegler & Magnus Renfrew
17. Marc Glimcher
18. Marian Goodman
19. Massimiliano Gioni
20. Jay Jopling
21. François Pinault
22. Klaus Biesenbach
23. Matthew Slotover & Amanda Sharp
24. Barbara Gladstone
25. RoseLee Goldberg
26. Eli & Edythe Broad
27. Patricia Phelps de Cisneros
28. Bernard Arnault
29. Nicholas Logsdail
30. Liam Gillick
31. Ann Philbin
32. Victor Pinchuk
33. Maja Hoffmann
34. Tim Blum & Jeff Poe
35. Marina Abramović
36. Dakis Joannou
37. Udo Kittelmann
38. Monika Sprüth & Philomene Magers
39. Matthew Marks
40. Gavin Brown
41. Damien Hirst
42. Rosemarie Trockel
43. Wolfgang Tillmans
44. Agnes Gund
45. Chus Martínez
46. Isa Genzken
47. Iwona Blazwick
48. Anne Pasternak
49. Sadie Coles
50. Daniel Buchholz
51. Toby Webster
52. Adam Szymczyk
53. James Lingwood & Michael Morris
54. William Wells & Yasser Gerab
55. Michael Ringier
56. Theaster Gates
57. Pussy Riot
58. Jeff Koons
59. Steve McQueen
60. Takashi Murakami
61. Boris Groys
62. Emmanuel Perrotin
63. Richard Chang
64. Tim Neuger & Burkhard Riemschneider
65. Slavoj Zizek
66. Thaddaeus Ropac
67. Chang Tsong-zung
68. Elena Filipovic
69. Tino Sehgal
70. Christian Boros & Karen Lohmann
71. Luisa Strina
72. Claire Hsu
73. José Kuri & Mónica Manzutto
74. Brett Gorvy & Amy Cappellazzo
75. Tobias Meyer & Cheyenne Westphal
76. Budi Tek
77. Walid Raad
78. Cuauhtémoc Medina
79. Massimo De Carlo
80. Bernardo Paz
81. Christine Tohme
82. Mario Cristiani, Lorenzo Fiaschi & Maurizio Rigillo
83. John Baldessari
84. Sheikha Hoor Al-Qasimi
85. Dasha Zhukova
86. Vasif Kortun
87. Anita & Poju Zabludowicz
88. Candida Gertler
89. Gisela Capitain
90. Carol Greene
91. Franco Noero & Pierpaolo Falone
92. Jacques Rancière
93. Miuccia Prada
94. Maureen Paley
95. Don, Mera, Jason & Jennifer Rubell
96. Paul Chan
97. Victoria Miro
98. Adriano Pedrosa
99. Johann König
100. Gregor Podnar

Carolyn Christov-Bakargiev. Photo: Getty Images.

Philip Maughan is a freelance writer in Berlin and a former Assistant Editor at the New Statesman.

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Laid in America: how two YouTubers made a mainstream sex-comedy for children

Caspar Lee and KSI's new movie is officially rated 15, but digital downloading means their young audiences have easy access. 

It’s not that expectations are high when it comes to YouTube movies. Despite being released by Universal Studios, vloggers Caspar Lee and KSI’s latest feature film Laid In America always looked set to be cheap and cheerful rather than a cultural blockbuster. It’s just that the opening scene of the movie – in which KSI humps a blow-up sex doll doggy style while forcing its head down on Caspar Lee’s crotch, before ejaculating into his own boxers – jars a little when you consider the relative age of the pair’s fan bases.

Caspar Lee is a 22-year-old South African YouTuber whose prank videos and vlogs have earnt him 6.79 million subscribers. KSI – real name Olajide Olatunji – is a year older and has double the influence, with 14.64 million people subscribed to his video gaming channel. Although YouTube doesn’t allow the public to see the demographics of any particular YouTuber’s audience, videos of Olatunji and Lee’s meet-and-greets with fans reveal that the former is idolised by teenage boys and the latter beloved of pre-teen and teenage girls. Search “Caspar Lee book review” on YouTube and the first non-branded result shows a very young girl waxing lyrical about the star.

KSI and a 13-year-old fan, via kalabza1973

Despite Laid in America’s Red Band trailer and raunchy premise – of two English students in America desperately trying to lose their virginity, à la American pie – it seems the filmmakers, Bad Weather Films and The Fun Group, are aware of the pair’s audiences. The movie premieres tonight at the O2 in London and is then available for digital download only. This isn’t a reflection on the limited influence of YouTubers – whose transformation of the publishing industry alone shows they could easily sell out cinemas – but a savvy business decision that allows children to watch a film that has been rated 15 by the British Board of Film Classification. Rather than trying to sneak into a cinema, kids can affectively undo 104 years of film classification history with just a few clicks.

It’s not that it’s particularly shocking that 12-year-olds can easily watch this gross-out comedy complete with the requisite sex party, dwarf in a cage, plethora of swear words, and obligatory “That… was… awesome!”. No, the most offensive thing about the film (aside from KSI’s abysmal acting) isn’t the sex, it’s the sexism.

“Tabitha is a complete BLOB,” says Duncan (Olatunji) when Jack (Lee) asks why, if he’s so desperate to lose his virginity, he doesn’t sleep with the girl who keeps passing him love notes. “You know that girl that you’d never have sex with and then the night is coming to an end and you run out of options? … Basic Last Option Bae. BLOB.”

The credentials that make Tabitha a BLOB, appear to be – to the naked eye – that she is not tall, she is a normal weight, and she doesn’t wear concealer under her eyes. Heather Cowles, the actress who plays her, is in fact so attractive that you almost wish they’d gone down the old-fashioned fat-suit and fake-acne line. When a preteen girl who idolises YouTubers so much that she sets them as her profile picture watches them mock and deride what is essentially a normal looking girl, how will they feel?

Caspar Lee with fans at a book signing via Getty

There are a multitude of similar instances in the movie. “Did you get a chance to experience any American girls?” asks Jack and Duncan’s headmaster in one of the opening scenes of the film, as headmasters are wont to do. When the duo reveal they are both virgins, the principal acts shocked. “No girls? Not even fat girls?” he says.

None of this would be particularly damaging to the normal, adult audiences of similar Hollywood comedies. But YouTubers have an incredible influence over their fans, so much so that brands are willing to pay between £20,000 and £50,000 for them to recommend a single product in their videos. It seems a shame that this influence will be used to increase the insecurities of young girls and reinforce, yet again, that Sex Is Everything to young boys.

The attitudes to women in the film are beyond outdated. To begin with, Duncan and Jack need to “find hot girls” in order to be allowed into cool-kid Tucker Jones’ party. From this point on, women are a commodity. “The more money we appear to have, the hotter girls we’ll get,” says one of the stars – god, don’t ask me which – when the pair try out a dating app. Next we see them ride a Boober (like an Uber, but with two complimentary large-chested girls), leave a woman passed out in her lingerie after she hits her head, and be rewarded with sex for – and truly, romance is dying, dying, dead as I write this – telling a girl’s ex-boyfriend that she’s “not a bitch”.

But surely, surely, in 2016 this is all redeemed by a heartfelt message about how actually, losing your virginity and “getting” hot girls isn’t everything? No such luck. The ending of the film is basically softcore porn, though the final shot features Jack and Duncan riding a Segway shouting: “We go in your country and take your women!” They saw. They conquered. They came. 

It's not yet apparent whether the film will be a commercial success, though the pair think that if it is, other studios will also begin making download-only films. "I guess the studios will be like, 'Oh this worked, let's try this' and follow," KSI told the BBC. If this is the case, hopefully more consideration will be put into making movies with a positive message for YouTubers' young audiences. 

 

Amelia Tait is a technology and digital culture writer at the New Statesman.