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Online growth for Domino’s Pizza

E-commerce sales accounted for 50.6 per cent of the pizza-delivery corporation's UK sales.

Domino’s Pizza UK & IRL has reported system sales of £144.2m for the first quarter ended 25 March 2012, an increase of 9 per cent compared to £132.3m for the same period last year.

Like-for-like sales increased in the UK by 3.6 per cent (2011: 5.5 per cent) and the Republic of Ireland by 1.7 per cent (2011: -10.5 per cent).

For the first quarter of 2012, e-commerce sales accounted for 50.6 per cent of UK delivered sales (2011: 39.3 per cent). Total online sales for the period were £59.3m, up 44.5 per cent on £41.3m in Q1 2011. The company has over 520,000 Facebook friends in the UK and 13,700 in the Republic of Ireland.

Like-for-like sales in 660 mature stores increased by 3.5 per cent (2011: 4.2 per cent in 607 mature stores).

As of 25 March 2012, the Domino's had 732 stores in the UK, Republic of Ireland and Germany. During the first quarter, the company opened six new stores and is planning to open 72 new outlets during 2012, of which 12 are planned in Germany.

Lance Batchelor, CEO of Domino’s Pizza UK & IRL, said: “We are pleased with the group’s performance in the first quarter and, although they are just part of the growth story, it is good to see our like-for-like sales continue to increase. It is especially pleasing to see sales in the Republic of Ireland return to positive territory.

“We may have a softer comparative for the second quarter of the year – but we will not be taking our foot off the accelerator. We have a number of marketing initiatives and other programmes aimed at ensuring our franchisees can profitably grow their businesses in the coming months. This, combined with a full pipeline of potential new sites, expansion in Germany, a strong management team in place and our ever improving operational gearing, makes me confident and optimistic about the months and years ahead.”