Alphameric PLC (Alphameric) operates as the holding company of a group, which engages in the provision of solutions to bookmakers across the UK and Republic of Ireland. Its principal activities are classified into two segments, namely solutions and AMRAC. The company through its solutions segment, principally engages in offering a range of Electronic Point of Sale (EPoS) systems, management information systems (MISs), additional peripheral systems, display systems and services to bookmakers. To test and demonstrate new products for bookmakers, it operates one licensed bookmaking shop BET. Alphameric through its AMRAC segment, offers a comprehensive array of bespoke closed user group television services to bookmakers in the UK and republic of Ireland. Alphameric is headquartered in Surrey, the UK.