LV= is a UK based financial service provider. It is principally engaged in providing a diverse range of insurance products and services. Its products and services offered are mainly categorized into life and general insurance offerings, which also consists of savings and lending products, investment funds, and financial advisory services. Its general insurance includes personal auto, homeowners, and travel insurance. LV= operates its business through several offices, subsidiaries, one associate company, few joint ventures and three investment management firms spread across the UK, in addition to the availability of online service. The company is headquartered in Bournemouth, the UK.