Rapala VMC Oyj

Rapala VMC Oyj (Rapala) is a Finland based company engaged in the design, manufacture and marketing of fishing equipment and accessories. The company operates its business under five product lines, namely, Lures, Fishing Hooks, Fishing Accessories, Third Party Fishing Products and Other Products. Various products offered by the company include a variety of fishing equipment such as lures, hooks, reels, knives and fishing accessories. The company also offers hunting and winter sports accessories. The company markets its products under the brands Rapala, Blue Fox, Williamson, VMC, Marttiini, Storm, Luhr Jensen and Peltonen. The company`s distribution network spans across 27 countries globally with production facilities located in Russia, China, Finland, France and Estonia. The company is headquartered at Helsinki, Finland.The company reported revenues of (Euro) EUR 246.10 million during the fiscal year ended 2008, a decrease of 1.24% from 2007. The operating profit of the company was EUR 31.50 million during the fiscal year 2008, an increase of 10.53% over 2007. The net profit of the company was EUR 17.70 million during the fiscal year 2008, an increase of 2.31% over 2007.