Nintendo's CEO, Satoru Iwata, has passed away. Photo: Getty Images
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Satoru Iwata: an innovator and true gamer

Satoru Iwata wasn't your run-of-the-mill CEO: he was an innovator and a true gamer, says Tom Watson MP. He'll be sorely missed.

The very best games makers have curious, playful minds. That's why Nintendo President and CEO Saturo Iwata will be so badly missed. 

Iwata, who led one of the most creative video games manufacturers on the planet, was an enthusiast for video games who had a playful mind and an affinity with gamers that will be hard for his successor to replicate. That’s why he was so often included in lists of the world’s top CEOs. “On my business card, I am a corporate president. In my mind, I am a game developer. But, in my heart, I am a gamer.” he said in 2005.

It took a curious mind like Iwata’s to understand that the video games market could expand only by extending its reach into new sectors by crossing generations. The industry’s inability to appeal to consumers beyond the youthful demographic it had always appealed to was a problem waiting to be solved. Iwata cracked it.

Satoru bought intergenerational joy to Christmas days in 2006 and 2007 with Nintendo’s Wii console. You need to have witnessed a grandparent waving a Wii remote wildly through the confined space of a living room stuffed with half opened presents and half drunk glasses of sherry to truly appreciate his genius. For a grandchild to bond with a grandparent over a video game was revolutionary - and extremely commercially successful for Nintendo. The company has sold over 100 million consoles since the Wii hit the market less than ten years ago. It’s little wonder it had the working title “Revolution” before it’s launch.

Sarturo was a games maker from childhood - he created games out of calculators for his friends at school. So he was destined for a career in the video games industry from an early age. As a graduate of the Tokyo Institute of Technology, he understood the minds of developers better than most executives. It was a quality that set him apart from his peers and it served him well when he took over as Nintendo President in 2002 from Hiroshi Yamauchi – a man who had been at the helm of the company for over half a century. Iwata quickly softened Nintendo’s corporate by making it less hierarchical, spending time on the shop floor and enjoying the company of designers and developers. 

Before he was elevated to executive level he worked as a developer on a raft of successful games, including the Legend of Zelda series that occupied far too much of my time in the late 1990s. Zelda was rich in playful ideas, even introducing night and day game time in Zelda: Ocarina of Time in 1998. "Video games are meant to be just one thing. Fun. Fun for everyone”, he once said. To him, games did not have to be complex to be enjoyable. In 2006 he joked that if Tetris had been launched back then it would have needed better graphics and a film spin-off in order to be deemed commercially feasible. Iwata understood that simplicity has its own beauty.

Tetris was the game everyone played on the Nintendo Game Boy, the handheld device that belong to a previous generation. But Iwata pioneered a new approach to gaming with the introduction of the Nintendo DS. Almost overnight, the strange-looking device with two screens and a plastic stylus fascinated people who weren’t supposed to play video games. Doctor Kawashima’s Brain Training became a huge hit amongst the over 40s, selling gaming to older generations whose only previous experience of gaming was limited to changing the batteries in the consoles that belonged to their children or grandchildren. It was a typically far-sighted move from a man who can accurately be described as a game-changer. Iwata was once asked what it is like to be a corporate leader.

He replied: “Time passes very quickly, and if you are complacent, you'll be too late.” 

Iwata Sarturo was never complacent but time passed too quickly for this titan of the video games industry. 

 

Tom Watson is the MP for West Bromwich East, and Deputy Chair of the Labour Party. He is also an avid gamer and campaigner for media integrity.
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Air pollution: 5 steps to vanquishing an invisible killer

A new report looks at the economics of air pollution. 

110, 150, 520... These chilling statistics are the number of deaths attributable to particulate air pollution for the cities of Southampton, Nottingham and Birmingham in 2010 respectively. Or how about 40,000 - that is the total number of UK deaths per year that are attributable the combined effects of particulate matter (PM2.5) and Nitrogen Oxides (NOx).

This situation sucks, to say the very least. But while there are no dramatic images to stir up action, these deaths are preventable and we know their cause. Road traffic is the worst culprit. Traffic is responsible for 80 per cent of NOx on high pollution roads, with diesel engines contributing the bulk of the problem.

Now a new report by ResPublica has compiled a list of ways that city councils around the UK can help. The report argues that: “The onus is on cities to create plans that can meet the health and economic challenge within a short time-frame, and identify what they need from national government to do so.”

This is a diplomatic way of saying that current government action on the subject does not go far enough – and that cities must help prod them into gear. That includes poking holes in the government’s proposed plans for new “Clean Air Zones”.

Here are just five of the ways the report suggests letting the light in and the pollution out:

1. Clean up the draft Clean Air Zones framework

Last October, the government set out its draft plans for new Clean Air Zones in the UK’s five most polluted cities, Birmingham, Derby, Leeds, Nottingham and Southampton (excluding London - where other plans are afoot). These zones will charge “polluting” vehicles to enter and can be implemented with varying levels of intensity, with three options that include cars and one that does not.

But the report argues that there is still too much potential for polluters to play dirty with the rules. Car-charging zones must be mandatory for all cities that breach the current EU standards, the report argues (not just the suggested five). Otherwise national operators who own fleets of vehicles could simply relocate outdated buses or taxis to places where they don’t have to pay.  

Different vehicles should fall under the same rules, the report added. Otherwise, taking your car rather than the bus could suddenly seem like the cost-saving option.

2. Vouchers to vouch-safe the project’s success

The government is exploring a scrappage scheme for diesel cars, to help get the worst and oldest polluting vehicles off the road. But as the report points out, blanket scrappage could simply put a whole load of new fossil-fuel cars on the road.

Instead, ResPublica suggests using the revenue from the Clean Air Zone charges, plus hiked vehicle registration fees, to create “Pollution Reduction Vouchers”.

Low-income households with older cars, that would be liable to charging, could then use the vouchers to help secure alternative transport, buy a new and compliant car, or retrofit their existing vehicle with new technology.

3. Extend Vehicle Excise Duty

Vehicle Excise Duty is currently only tiered by how much CO2 pollution a car creates for the first year. After that it becomes a flat rate for all cars under £40,000. The report suggests changing this so that the most polluting vehicles for CO2, NOx and PM2.5 continue to pay higher rates throughout their life span.

For ClientEarth CEO James Thornton, changes to vehicle excise duty are key to moving people onto cleaner modes of transport: “We need a network of clean air zones to keep the most polluting diesel vehicles from the most polluted parts of our towns and cities and incentives such as a targeted scrappage scheme and changes to vehicle excise duty to move people onto cleaner modes of transport.”

4. Repurposed car parks

You would think city bosses would want less cars in the centre of town. But while less cars is good news for oxygen-breathers, it is bad news for city budgets reliant on parking charges. But using car parks to tap into new revenue from property development and joint ventures could help cities reverse this thinking.

5. Prioritise public awareness

Charge zones can be understandably unpopular. In 2008, a referendum in Manchester defeated the idea of congestion charging. So a big effort is needed to raise public awareness of the health crisis our roads have caused. Metro mayors should outline pollution plans in their manifestos, the report suggests. And cities can take advantage of their existing assets. For example in London there are plans to use electronics in the Underground to update travellers on the air pollution levels.

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Change is already in the air. Southampton has used money from the Local Sustainable Travel Fund to run a successful messaging campaign. And in 2011 Nottingham City Council became the first city to implement a Workplace Parking levy – a scheme which has raised £35.3m to help extend its tram system, upgrade the station and purchase electric buses.

But many more “air necessities” are needed before we can forget about pollution’s worry and its strife.  

 

India Bourke is an environment writer and editorial assistant at the New Statesman.