Wincanton Secures Renewal Contract with Miller Brands
Under the contract, Wincanton will store and distribute over one million hectolitres per year of imported premium-branded keg and bottled lagers to wholesalers, retailers and licensed outlets throughout the UK.
The operation is based out of Wincantonâ€™s distribution centers in Lutterworth, Leicestershire and Mossend, Scotland. Wincanton will utilize its national transport network to distribute Miller Brandsâ€™ distinct range of imported premium lagers, including Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft.
SABMiller is engaged in the manufacture, distribution and sale of beverages. The company is a holding company, which has brewing and beverage interests across six continents: Latin America, Europe, North America, Africa, Asia and South Africa.
Martin Harlow, supply chain director of Miller Brands (UK), said: â€œWe are delighted to be renewing our contract with Wincanton. When we launched Miller Brandsâ€™ products in the UK five years ago we were entirely new to the market and Wincanton has been with us right from the start. In fact, I have Wincantonâ€™s first delivery note to a supermarket in Northamptonshire framed on my desk.â€
Chris Kingshott, managing director of manufacturing at Wincanton, said: â€œThe renewal of our contract with Miller Brands is testament to the close working relationship weâ€™ve built with the company and the strength of our transport network. The scale, flexibility and efficiencies of our national transport infrastructure give Wincanton a market-leading platform for the delivery of operational and environmental benefits for our customers.â€
Will the new contract enhance Wincanton's market share?
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