Teradata buys supply chain analytics firm
Financial terms of the deal, which closed last Monday, have not been disclosed. Teradata gets its hands on SeeCommerce's SeeChain application, which monitors, measures and optimizes supply chains operations by analyzing item- and location-level data details. While Teradata still has to hammer out specific product integration plans, SeeCommerce's technology is likely to find a home in Teradata's Supply Chain Intelligence applications. Some degree of functional integration will also be forged with Teradata's Demand Chain Management solutions, in order to supplement forecasting metrics and replenishment analysis. Both Teradata and SeeCommerce have partnered since October 2004 to jointly develop inventory optimization solutions for the retail industry. Hence some of the integration work has already been done. "Over time all of SeeChain's functionality will be combined into Supply Chain Intelligence and we'll eventually have one single product," said Mike DeBrosse, vice president of Teradata demand and supply chains solutions marketing. But that's not likely to happen this year at least. For most of 2006 Teradata says it will continue to ship SeeChain as a Teradata-branded standalone solution, and will continue to support to existing customers. Supply chain is one of three Teradata strategic solutions that cut across vertical industries; the other two being customer management and financial performance management. SeeChain becomes Teradata's third supply chain application and is part of a comprehensive suite of analytics for demand and supply synchronization, forecasting and replenishment, and operational performance improvement on top of its scalable data warehousing platform "[Supply chain] is a pretty strategic area for us - especially for our manufacturing customers. Plus we also partners with leading supply chain management firms like i2 Technologies." Teradata did not disclose how many joint customers they shared with SeeCommerce - though the number isn't though to be substantive. Nor did they divulge the number of SeeCommerce customers had in total, which is curious. DeBrosse did however say that the "majority" of SeeCommerce's sales, development and support staff are being bought on board. Founded in 1996 as VIT by a former Apple Computer executive, Palo Alto, California-based SeeCommerce was one of the early pioneers in supply chain analytics. SeeChain is its flagship product. The company also develops a Dynamic Commerce Server platform for Web-based report delivery.