Airline market rebound spurs growth in mobile tickets
This equates to 480 million mobile boarding passes which is treble the 160 million in 2010, as mobile technology and especially smartphones are having a rapidly growing impact on the airline industry.
Following the recently improved industry outlook for airline passenger volumes, a new report from Juniper Research has identified significant market progress for mobile tickets from both vendors and crucially airlines. Juniper has detected a marked upswing in corporate activity over the past year amongst vendors addressing this market.
Howard Wilcox, report author, said: â€œOf the 30 airlines including several flag carriers that we found offering mobile boarding passes, about half also offer mobile ticket booking and purchasing. For the frequent flyer, we believe that using your mobile for booking, passing through security and boarding is a winning offer that will be augmented by adding loyalty, seat selection and flight information all in the single application.â€
Furthermore, Juniper's new report also found that mobile ticketing also has growing potential across train travel and in suburban metro systems, which will be boosted by the momentum currently being seen in NFC.
Key findings of the report reveal that more than one in ten subscribers will use mobile tickets for air, rail or metro travel worldwide by 2015; poor user experience is an implementation risk - such as bar code reading issues.
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.