Will Amazon's Kindle be successful in the UK?
Analysts think that the hype Kindle has created in the recent times is expected to help the company in getting better revenues and compete with other players like Sony.
Industry sources analyze that Kindle when compared with Sony's product is much better in speed, memory and convenience and expect Kindle to be successful in the UK market.
Sony's Reader Pocket Edition and Touch Edition are already on sale in the UK market through resellers like WH Smiths. Technocrats think that e-readers apart from making reading interesting save paper costs and maintenance of books library.
Forrester analyst Sarah Epps said: “Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of e-reader devices in 2009. We expect sales to double in 2010, bringing cumulative sales of e-readers to 10 million by year-end 2010.”
The company claims that Kindle wirelessly downloads books, magazines, newspapers and personal documents to a crisp, high-resolution, 6-inch electronic ink display that looks and reads like real paper and stores up to 1,500 books. Kindle utilizes the same 3G wireless technology as advanced cell phones, so you never need to hunt for a Wi-Fi hotspot.
Jeff Bezos, Amazon.com founder and CEO, said: “We have millions of customers in countries all over the world who read English-language books. Kindle enables these customers to think of a book and download it wirelessly in less than 60 seconds.”
The Times quoted Jeremy Silver, a creative industries adviser to the UK’s Technology Strategy Board, as saying: “In the early days of a new technology, we often find that different technologies become available to consumers. It’s there in music. There’s a dilemma that most content publishers recognize between a proprietary model that creates control and an open model, which creates fluidity.
“There is a perception that anything that confuses consumers is counterproductive, but I’m not sure that’s true. Competition drives this market. Whether it’s rational or consumer-friendly I wouldn’t want to say.”
What is your opinion of this subject?
Have your say and discuss with your peers on the InfoGrok community.