US smartphone market to surge by 2015
Samsungâ€™s smartphone share is forecast to grow even more impressively, to 21 percent, over the next four years.
Strategy Analytics analysis of the US smartphone market shows that with Microsoftâ€™s assistance, Nokia can be expected to recover its recent market share losses. Samsung will make even stronger market share gains.
While Nokia embarks on its recovery in the US, Samsungâ€™s operator relationships, existing overall handset share of 30 percent and proven experience with Android and Microsoft, all point to substantial smartphone share growth.
Tom Kang, service director for the WSS, said: â€œSamsung has established a good track record in the US and is poised for further growth in smartphone market share. Samsung can also choose the best balance between Android and WP7 for its products.â€
Martin Bradley, associate director, said: â€œSamsung can benefit from the enhanced WP7 ecosystem arising from the Microsoft / Nokia partnership in the US. However, if Microsoftâ€™s support to Nokia is highly effective in improving Nokiaâ€™s share, Samsung could consider a more targeted approach for WP7 within its portfolio. Microsoft marketing dollars can determine the economics of operating system choices for vendors in the WP7 ecosystem.â€
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