Turkcell Launches Commercial Version of TiklaKazan
TiklaKazan is a mobile advertising platform that was trialed by Turkcell in August of 2009 and demonstrated great consumer feedback and exceptionally high click-through rates.
Turkcell has now launched a commercial version that is once again powered by MyScreen and locally supported by Trendlink.
Advertisers have clearly demonstrated that they see the value in MyScreen's advertising proposition and are prepared to support its model where each participant shares in the revenue, including the consumer through the rewards program.
As a new approach technology with specific targeting capabilities and better branding capabilities than many of the other technologies available, MyScreen has demonstrated an ability to deliver exceptional user engagement results, typically measured as click through and advertiser's have voiced their confirmation in the value this represents to them.
Michael O'Connor, CEO of MyScreen, said: “We have been working with Turkcell during our trial phase and our local partner Trendlink to identify the correct go to market strategy, and in turn Trendlink has worked with Turkcell to develop a comprehensive roll out plan.
“The plan includes Turkcell sending SMS and MMS invitations to targeted consumers' devices on their network and offers free airtime minutes as a reward for signing up, and additional airtime for every ad viewed. We are pleased with the level of support being shown to our platform and the subscriber acquisition efforts.”
Cenk Bayrakdar, chief product and services management officer of Turkcell, said: “Turkcell mobile marketing offers targeted, cost-effective and measurable media integrated with various technologies which enable corporations to reach existing and new customers.
“With this opt-in permission database, advertisers can segment their potential customers according to their target market and send a highly targeted campaign or advertisement.”
Will the launch allow MyScreen to expand operations in Turkey?
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