Survey: Nearly 50% of smartphone owners use their phones for m-shopping
Mark Beccue, senior analyst at ABI Research said: “These are very exciting findings for merchants and service providers promoting mobile commerce. We see mobile commerce in the US finally starting to achieve a mass market appeal.
“It’s not just smartphone owners: non-smartphone mobile users’ interest in mobile banking and commerce services, while lower than that among smartphone owners, is also on the rise, with 17 percent of non-smartphone users surveyed using or intending to use mobile banking services.”
Janet Wise, primary research director at ABI Research, said: “These findings are part of a larger picture which quantifies smartphone users’ consistently higher use of a wide range of activities and features, from mobile browsing through multimedia to navigation.
“Smartphone users behave differently. They score higher for all these activities because they can (their devices are capable), and also because they have the money, resources, and time to do all these things.”
Neil Strother, mobile market strategies practice director at ABI Research, said: “Even advertising holds a growing attraction for mobile phone users, with about one third of those smartphone owners surveyed saying they have clicked on at least one mobile advertisement.”
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