Sony Ericsson Names Head of Communications and PR
Aldo Liguori will be stepping down from the post. Steve Walker, currently acting head of marketing is confirmed as the new global head of marketing. Both roles are effective from the March 1, 2011.
The new appointments underpin the companyâ€™s strategy to take a leadership position in the Android market with its popular range of Xperia smartphones. In recent months, this strategy has seen the company make significant steps to develop its online presence and launch game changing propositions into the market, including the worldâ€™s first Playstation certified smartphone.
Mr Walker steps up into his role having been with the joint venture since its establishment in 2001, holding a variety of positions including head of product marketing and head of portfolio planning. He will report directly to Sony Ericssonâ€™s EVP and head of sales and marketing Kristian Tear.
Previously head of brand & strategy at the company, Ms Davies will take over from departing communications chief Aldo Liguori who is moving on after seven years at the company. She will report into the president and CEO Bert Nordberg.
Mr Liguori will remain at Sony Ericsson until end October 2011 during which time he will manage the transition and operate as a communications advisor to the global team, while continuing to report Mr Nordberg.
Ms Davies will oversee the current PR team, including head of external communications and analyst relations, Holly Rossetti, who joined the company in January 2011 from Amdocs.
Ms Davies joined Sony Ericsson in 2008 from Ford Motor Company where she held both local market and regional roles.
Mr Nordberg said: â€œCathy and Steve have worked closely together on a number of highly successful operational marketing projects in recent years and bring excellent complementary skills to Sony Ericssonâ€™s senior management team.
â€œAs we move into the next stage of long term growth plans, they have a central role to play in delivering a brand experience that that is second to none in the smartphone sector and creating lasting relationships with consumers the world over.â€
Ms Davies said: â€œIâ€™m delighted to be leading the Communications and PR team at a time when the company is moving into such an energizing phase both as a business and from a communications perspective. I look forward to working with the team to build on the strong foundations already in place.â€
Will Ms Davies' experience benefit the firm?
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