Samsung Launches New Open Mobile Platform
According to the company, the name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. It also alludes to the company’s commitment to a variety of open platforms in the mobile industry. Samsung bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.
The company has said that it will be able to expand the range of choices for mobile phone users to enjoy the smartphone experiences. By adopting bada, users will be able to easily enjoy various applications on their mobile.
The company has added that its new platform also offers an easy-to-integrate platform for mobile operators so that mobile operators can provide unique and differentiated services to their customers.
Hosoo Lee, executive vice president and head of media solution center at Samsung Electronics, said: “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones. bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”
Will the company benefit with the new platform?
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