Mobile entertainment market to reach $54 billion by 2015
The rise in the market is driven by the continuing escalation in smartphone adoption and the attendant increase in downloads of consumer-oriented applications.
Juniperâ€™s latest mobile entertainment report observed that the combination of app stores and smartphones had created an unprecedented level of awareness and usage of services such as social media, games, video and streamed music.
At the same time, the transition from the walled garden business model to an open mobile internet had created greater opportunities for D2C players in niche areas such as gambling and adult services.
In addition, the report noted that the rise in consumer adoption of rich media content had prompted unprecedented interest in mobile channels from major brands, which are allocating increasing proportions of digital budget to mobile. As a result, content providers in particular are benefitting from the additional revenue stream created through in-app advertising.
Windsor Holden, report author, said: â€œWeâ€™ve witnessed a quite dramatic evolution of the mobile entertainment market over the past few years, in terms of type of content, scale of content and how that content is monetized.
â€œThe challenge for the players across the redefined mobile ecosystem is to recognize how best to leverage their strengths to ensure that their respective revenue streams are optimized.â€
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.