According to the company, the software incorporates new social networking capabilities and the ability for retailers to reach consumers with personalized promotions, coupons and other content, regardless of how or where the customer chooses to shop with them.

IBM said that the advancements in mobile devices are reshaping the way customers interact with brands, expanding beyond mere information exchange to true online commerce. Increasingly, the beneficiaries of this growth are online retailers.

The new software underscores the company’s commitment to the mobile space. In June, the company has inducted a five-year, $100m research initiative aimed at improving mobile services and capabilities for businesses and consumers worldwide. To meet this demand, the company is introducing WebSphere Commerce 7, a new release of e-commerce software that enhances the shopping experience for mobile consumers.

The new IBM Mobile Store solution improves the shopping experience from start to finish, enabling customers to more easily browse an online store, conduct side-by-side product comparisons, then view store locations, check inventory availability and complete the purchase.

Will the company benefit with the new software?

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