IBM To Provide SDP to IDEA
According to IBM, its SDP will help IDEA integrate content and applications across all of its service lines to deliver a high-quality user experience and bring new services to the marketplace much more quickly.
IBM has added that this seven-year contract will deliver IT systems, software and service for value added revenue services (VAS), migration of existing messaging services, content-based services, WAP portal, and subscription services to IDEA in addition to the overall operations and management of the SDP.
IBM has also added that IDEA subscribers will have easy access to multiple channels such as SMS, MMS, WAP and Web. IBM will also provide 24x7 monitoring and management from a central BSS network operating centre including all tools required for operations and management. The service delivery platform will cover integrated portal, content management, digital rights management, offline transcoding of content, messaging gateway and subscription management.
The implementation of SDP will allow content providers to publish content once and distribute through multiple channels - SMS, MMS, WAP and Web. Bulk uploading of content, along with protection of digital content shall also be possible now. IBM's SDP will also support 3G services and will be compliant to upcoming Mobile Number Portability (MNP).
Ashish Kumar, general manager of global technology services at IBM India/South Asia, said: “This is a milestone deal for us since it not only strengthens our partnership with IDEA Cellular but further instills their trust in us as their preferred partner. IBM's SDP is a unique offering that will allow IDEA Cellular to give its subscribers innovative, real time and effective services. We are delighted to be with IDEA Cellular on this iconic journey.”
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