Half a billion people worldwide to use their mobiles as travel tickets by 2015
This is over five times the number generated last year but crucially Juniper is expecting usage to spread widely from the current concentration in Japan and several European countries. Outside Japan, systems in operation typically use SMS or bar codes.
Whilst SMS ticketing has been in operation for several years in large cities in Scandinavia and Central & Eastern Europe such as Stockholm and Prague, Juniper believes that recent momentum in Near Field Communications (NFC) will only add to market growth.
As metro authorities begin the transition to open contactless payment systems, NFC ticket usage is forecast to grow significantly beginning in 2013.
According to report author Howard Wilcox: â€œWhether by expansion of SMS and bar code delivery or by NFC, at Juniper we see convenience and choice for users as key advantages of mobile ticketing. It will be 2013 before large numbers of NFC enabled devices are in peoplesâ€™ pockets and our new report forecasts the impact on transaction volumes.â€
Furthermore, mobile ticketing also has potential across train and air travel, the latter driven by mobile delivered bar coded boarding passes.
Further key findings from the report include: Western Europe and the Far East & China will be the leading transport mobile ticketing regions by volume in 2015; Poor user experience is an implementation risk - such as bar code reading issues.
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