GroupM Entertainment and Yahoo! Form Partnership
The programs will appear throughout Yahoo's network of media properties including news, sports, finance and entertainment.
Peter Tortorici, CEO of GroupM Entertainment, said: “Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships.”
Under the partnership, GroupM Entertainment and Yahoo! will work to identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.
Joanne Bradford, senior vice president of North American revenue and market development at Yahoo!, said: “Yahoo! has a keen understanding of what makes our audience click, and this partnership will help advertisers develop deeper connections with our users. Furthermore, Yahoo! can continue to build on its successful portfolio of the internet's most-watched original programming by tapping into GroupM's incredible creative development talent.”
Will this partnership benefit Yahoo!
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.