Digico Selects Oracle Applications For Saudi Arabia's Telecom Retail Chain
According to Oracle, Digico expects the integrated Oracle applications to provide insight and intelligence across its business, helping to define its customer offering through more targeted deals and services while also more effectively differentiating itself from the competition.
Oracle has said that Digico plans to use Oracle Retail Point-of-Service, Oracle Retail Central Office and Oracle Retail Back Office to support the development of best practice to manage critical store operations and drive a consistent shopping experience for its customers.
Oracle has added that the implementation of Oracle Financials, Oracle Inventory Management, Oracle Order Management, Oracle Purchasing, Oracle Human Resources Management, Oracle Payroll, all part of the Oracle E-Business Suite, will help create a scalable and flexible architecture that supports the growing demands of Digico's business and provides a holistic view of business performance.
Oracle has also added that Digico plans to complete its Oracle deployment with Oracle's Siebel Loyalty Management to support the creation of customer loyalty campaigns, offering more targeted promotions and greater service levels.
Oracle has more added that Digico chose Oracle partner SkillNet to manage the rapid two-phase implementation strategy, which is expected to complete early next year. By implementing the Oracle applications at this early stage of Digico's business, the telecom retail start-up is seeking to avoid implementing one set of solutions now and migrating to a larger solution as its business grows.
Patrick Bohannon, vice president of solutions specialist at Oracle Retail, said: “Digico is seeking to move ahead of the curve in driving innovative ways to create value, enhance business performance and create a loyal and growing customer base, we are pleased to help Digico to strengthen their market position by achieving greater customer insight and providing superior service within their stores.”
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