Consumers will drive $2 trillion technology market by 2014
Ubiquitous connectivity, truly mobile devices, content in the cloud and a plethora of apps are enabling consumers to live, work and play on the go. In this new environment, consumers are the new power brokers: They decide which technologies and experiences succeed and which ones don't.
The research firm calls this the era of the connected user, and its new report defines how the connected user experience is driving not only technology spending, but also technology innovation.
Gigi Wang, chief research officer at Yankee Group, said: â€œGone are the days when IT departments were the sole drivers of demand for new technology. Today, consumers and workers are driving demand and pushing technology into enterprises?shifting trillions of dollars in business with them in the process.â€
Carl Howe, director at Yankee Group and author of the report, said: â€œWe believe connectivity has become fundamental - like electricity - and as a result, it is creating an even more powerful revolution. At Yankee Group, we believe the revenue impact of Connected Experience will be bigger than the PC, bigger than the Internet and even bigger than Anywhere. Its effects will be felt by families, societies and governments across the globe.â€
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