Adobe to Acquire Omniture for $1.8 billion
Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.
Adobe has said that by combining its content creation tools and ubiquitous clients with Omniture’s web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices.
The combination of the two companies is expected to increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow - with optimization capabilities embedded in the creation tools - will streamline the creation and delivery of relevant content and applications.
This optimization is expected to enable advertisers, advertising agencies, publishers and e-tailers to achieve better ROI from their digital media investments and improve their end users’ experiences.
As part of the expected integration of the two companies, Omniture will become a new business unit within Adobe. Omniture’s CEO, Josh James, will join Adobe as senior vice president of the new business unit, reporting to Adobe’s president and CEO, Shantanu Narayen.
The completion of the transaction, which is subject to customary government approvals and the satisfaction of other customary conditions, is expected to close in the fourth quarter of Adobe’s 2009 fiscal year.
Shantanu Narayen, president and CEO of Adobe, said: “Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online. This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.”
Josh James, CEO of Omniture, said: “Omniture’s mission has been to enable our customers to optimize every digital interaction. By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online.”
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