Accenture and Adchemy Team to Create Digital Marketing Platform
Accenture and technology firm Adchemy have teamed to offer an enterprise-scale technology platform, which includes software as a service and support, combined with best-practice methodologies, and a range of consulting services including analytics, web development and digital managed services.
Adchemy’s platform will be integrated with the Accenture Intelligent Digital Platform, a solution that combines technology and analytics to analyze customer behavior and deliver compelling website experiences, said Accenture.
Accenture further said that combining the two platforms will provide a single platform that for the first time allows marketers to have visibility into and optimize the end-to-end consumer experience across the major forms of online and offline marketing.
Tim Breene, senior managing director for strategic initiatives at Accenture, said: “Our strategic investment in this new alliance will enable our joint clients to take advantage of audience relationship management technology to manage the consumer experience all the way from the media buy and ads to the website visit and finally to the sale.”
Murthy Nukala, chairman and CEO of Adchemy, said: “Many larger companies and their agencies have unique business needs, technology hurdles, integration complexity, and outsourcing requirements. Our alliance provides these clients with a trusted, enterprise-scale partner with a global footprint and the requisite expertise in technology, outsourcing, and strategy to fully achieve digital marketing success.”
Can the new team be successful in providing a single platform?
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