Cobalis Appoints New CEO
Mr Marion will assume responsibility to accelerate the marketing of PreHistin, the company's flagship anti-allergy product, and coordinating various other revenue-generating programs. Mr Marion was formerly chief marketing officer for Cobalis from 2003 through 2006, and has knowledge of PreHistin's competitive advantages.
With over a 30 year career in strategic planning and healthcare marketing, Mr Marion has served as director of business development for Grey advertising / Grey direct; and vice president, strategic planning and business development for DMB&B's healthcare division Medicus, then the healthcare and pharmaceutical marketing agency.
Chas Radovich, president of Cobalis, said: “The appointment of Mr Marion as CEO adds a highly experienced marketing professional to our executive management team, and someone who can assist the company in achieving its financial goals, with a constant view towards profitability.”
“His extensive healthcare agency and consulting background combined with his first-hand knowledge of PreHistin enable him to hit the ground running, and immediately commence our marketing launch strategies. We are pleased to welcome Marty back to the Cobalis family as our CEO.”
Will Mr Marion's experience benefit the company?
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