Yahoo! to Buy interclick for $270m
The acquisition will enable Yahoo! to improve data targeted solutions and optimized returns for advertisers across a variety of pooled premium supply sources using interclickâ€™s advertising and technology solutions. It also extends Yahoo!â€™s audience targeting capabilities and premium content supply.
Ross Levinsohn, executive vice president of Americas region, said: â€œThis investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo!â€™s reach and advertising leadership, will deliver a powerful solution for marketers. interclickâ€™s innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics.â€
Michael Katz, founder and CEO of interclick, said: â€œHaving worked closely with Yahoo! for the past few years, we have a deep appreciation of the quality of the inventory that Yahoo! brings to market. The combination of Yahoo!â€™s premium data and inventory with our platforms will create tremendous value for clients. I would personally like to thank our team, our clients and our Board who helped to make interclick the success it has become.â€
As per the deal, Yahoo! will commence an all cash tender offer for all outstanding shares of common stock of interclick at $9 per share. The companies expect the tender offer to close by early 2012. GCA Savvian Advisors acted as the lead financial advisor to interclick.
Will the acquisition enhance Yahoo!â€™s premium content supply?
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