The acquisition will enable Yahoo! to improve data targeted solutions and optimized returns for advertisers across a variety of pooled premium supply sources using interclick’s advertising and technology solutions. It also extends Yahoo!’s audience targeting capabilities and premium content supply.

Ross Levinsohn, executive vice president of Americas region, said: “This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo!’s reach and advertising leadership, will deliver a powerful solution for marketers. interclick’s innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics.”

Michael Katz, founder and CEO of interclick, said: “Having worked closely with Yahoo! for the past few years, we have a deep appreciation of the quality of the inventory that Yahoo! brings to market. The combination of Yahoo!’s premium data and inventory with our platforms will create tremendous value for clients. I would personally like to thank our team, our clients and our Board who helped to make interclick the success it has become.”

As per the deal, Yahoo! will commence an all cash tender offer for all outstanding shares of common stock of interclick at $9 per share. The companies expect the tender offer to close by early 2012. GCA Savvian Advisors acted as the lead financial advisor to interclick.

Will the acquisition enhance Yahoo!’s premium content supply?

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