Yahoo! Introduces Search Direct
This search innovation supports Yahoo!'s strategy to fundamentally shift the way people experience the web by providing the richest, most integrated content faster and efficiently.
This new feature, currently in beta, taps into Yahoo!'s opportunity to combine content and structured data and to provide a rich search experience. Search Direct predicts search results as fast as a person types, character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond a list of blue links.
Search Direct has rolled out in a public beta to Yahoo! users across the US, and will be available in other Yahoo! products and markets later in 2011.
With Search Direct, Yahoo! content is combined with information from the web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page.
In this beta release, coverage includes top trending searches, movies, TV, sports teams and players, weather, local, travel, stocks, and shopping categories now available at search.yahoo.com. Yahoo! will continue to enhance and update Search Direct with new content, such as popular music and local listings.
Shashi Seth, senior vice president of Yahoo! search and Marketplaces, said: â€œWith today's launch, direct answers - not the search results page - is the primary focus. We are redefining the search process and prominently displaying direct answers where search decisions are being made.
â€œSearch Direct is evidence of Yahoo! continuing to lead innovation in search, enabling people to take action faster, find what is most important, and sample what is possible with the next stage of search technology.â€
Will the new technology cater needs of Yahoo! users?
Have your say and discuss with your peers on the InfoGrok community.
Participate by posting your comments now.