Yahoo! and Dex One Expand Partnership
All businesses advertising on Dex One's local search site, will now be able to have their online listings appear in Yahoo! Local search results.
The expanded partnership doubles the geographic area covered by an existing relationship formed in 2007, providing more local businesses with greater opportunities to attract ready-to-buy customers.
The previous agreement between Dex One and Yahoo! exclusively covered the 14-state region where Dex One is the official print directory publisher for Qwest. Since the initiation of the original agreement, the relationship between Dex One and Yahoo! has proven highly successful, yielding thousands of leads for local businesses and laying the groundwork for the current expansion.
Yahoo! collaborates with a variety of premier partners to help them maximize their online spend with creative and customized campaigns that allow them to meet their unique business objectives.
Dex One's online listings are comprised of detailed business information and direct links to businesses DexKnows profile pages. The profile pages feature user-generated ratings and reviews, maps of business locations, and more.
Regan Senkarik, vice president of channel sales at Yahoo!, said: “Yahoo! is committed to helping local businesses unlock the potential of digital advertising. Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”
Sean Greene, senior vice president of interactive at Dex One, said: “This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network. Through the network our clients' online business information appears not only on DexKnows but also in prime locations on many of the web's most popular search sites, including Yahoo! Local.”
Will the partnership benefit the firms?
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