WPP Digital Launches New Interactive Agency
Formed through the combination of WPP Digital agencies Schematic, Bridge Worldwide, BLUE and Quasar, the new agency's mission is to create meaningful and measurable interactive marketing for the largest brands.
The new firm counts 18 offices and approximately 1,000 staffers across the globe with operations in the US, Europe, Asia, Middle East and Africa. Clients at launch include AT&T, Barclayâ€™s, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, P&G, Samsung, SAP, Southern California Edison and Starwood.
Jay Woffington will serve as global president of Possible Worldwide, Michael Graham as COO, Bob Gilbreath as chief strategy officer, Diane Holland as CFO and Harish Bahl as chief production officer. Nick Worth will serve as president, Americas and Kenny Powar will serve as president, Asia Pacific and Europe, the Middle East and Africa.
Supporting Possible Worldwideâ€™s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives.
The firm develops solutions across the full range of digital media including mobile, web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.
Mark Read, CEO of WPP Digital, said: â€œIn forming Possible Worldwide, these four stellar agencies bring together a complementary mix of resources and talent that is truly world-class. We are pleased to welcome a new global network to the WPP family.â€
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